Apple named most valuable brand in the world

iPhone maker surpasses Coca-Cola to become most valued global brand, according to new report.

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Apple is the most valuable brand in the world, replacing 2012's king Coca-Cola to claim the top spot, according to a report from consulting company Interbrand (via The New York Times).

Apple placed second in the 2012 report, rising from number eight in the 2011 findings.

The report estimates Apple's brand value at $98.3 billion, up 28 percent year-over-year, outpacing Coca-Cola's $79.2 billion (+2 percent year-over-year).

Interbrand's valuation methodology factors in market, brand, competitor, and financial data to determine overall brand performance and value.

Xbox maker Microsoft (5), PlayStation owner Sony (46), and Mario house Nintendo (67) also landed in Interbrand's top 100 chart.

Discussion

11 comments
Detriiment
Detriiment

This is great for the DotA2 scene, looking forward to the league matches.  It`s about time DotA caught up with LoL <.<

moataz1993
moataz1993

Please don't pair Dota with COD dogs ...... yes, i am a big big fan of Dota and MOBA's and i am tired of COD's. a lot of hate in this comment. still, i don't know why i am here. hey, guys.

Earl-of-Death
Earl-of-Death

Dota 2 I understand, but Call of Duty :Ghosts at MLG? Not sure how that will work out, but it might.

Hiddai
Hiddai

Anaheim? Hope the gangsters in the area won't interrupt lol

FirstFireShadow
FirstFireShadow

@Earl-of-Death Call Of Duty has been a part of MLG since 2008, I don't know why you would be surprised seeing a COD game being a part of the MLG circuit

FF7AdventGuy
FF7AdventGuy

@Hiddai You saying that pretty much ensures that you have never been there before