Angry Birds studio sales double in 2012

Rovio full-year revenue grows 101 percent to €152.2 million, head count doubles.

The Angry Birds sensation is not fading away.

Developer Rovio Entertainment today announced financial results for 2012, revealing revenue grew 101 percent to €152.2 million ($195.1 million) up from €75.6 million ($96.8 million) last year.

Earnings before interest and taxes hit €76.8 million ($98.4 million), up 64 percent year-over-year, while net profit was €55.5 million ($71.1 million) compared to €35.4 million ($45.4 million) last year.

"Rovio has grown from a phenomenon to a very successful global business," Rovio CEO Mikael Hed said in a statement. "In 2010 we set out to build an entertainment company and after last year's performance we are on a strong path to achieve our goal."

Rovio's rosy 2012 benefited from the release of major mobile games like Angry Birds Space, Amazing Alex, Bad Piggies, and Angry Birds Star Wars. In May 2012, the Angry Birds franchise crossed 1 billion downloads and monthly active users across all platforms hit 263 million in December.

Rovio sales were not the only component of the company's business that doubled in 2012. The Espoo, Finland-based studio also saw its head count rise to 518 people, up from 224 in 2011.

Looking ahead, Rovio said it expects its business to continue to grow, noting future success will depend on the success of new game launches, the company's ability to keep fans engaged with its titles, and the prosperity of "new initiatives" in 2013.

The total number of Rovio game downloads has exceeded 1.7 billion, Rovio said.

Rovio recently launched its Angry Birds Toons television series, while an Angry Birds feature film from Iron Man and Despicable Me producers will launch in 2016.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

23 comments
botsio
botsio

lets give credit where its due this game has become a huge hit!i see people wearing angry birds tee-shirts,guess it could become even bigger on the merchandizing side of things!

franzito
franzito

People still play Angry Birds!?

(shock)

ItsEvolution
ItsEvolution

2016?   Are kids still going to care about Angry Birds in three years?   I feel like that's asking a lot of fickle kids that are probably already very burnt out of the franchise.

soulless4now
soulless4now

Once that Angry Birds movie comes out, they'll be rolling in money...

Megavideogamer
Megavideogamer

Angry Birds is just "Artillary" for "Casual gamers" The soccer moms how play this on their iPhone. Such people wouldn't even consider themselves Videogame players/fans etc. I have to agree that Angry Birds is not quite a "real" videogame. 1 billion downloads is impressive. But hardly anyone those people would play other videogames. Other than Angry birds 1 and 2.

willzihang
willzihang

Why report this piffle? Casuals don't go to gaming websites. Stick to reporting on real games please. I don't think I'm alone on this one.

grbolivar
grbolivar

Behold the power of the causuals...

mtnjak
mtnjak

What is Angry Birds?

bannermanner
bannermanner

I had absolutely no part in this, and I'm cool with that.

amaneuvering
amaneuvering

$195.1 million...

Well these guys are a success.

snova9308
snova9308

angry birds turned out to be the call of duty of mobile games...

X-Blackrose
X-Blackrose

I'm a little shocked that Rovio is doing this well.

 I thought their product, Angry Birds, was pretty much a one-time thing.

I guess, keep it up?

syafiqjabar
syafiqjabar

I wonder if those revenue come more from ads or from people paying for stuff in the game (probably removing ads)?


In any case, I like the Cloud City update for Angry Birds Star Wars. I hope they come more regularly in the future.

truckingpete
truckingpete

There are also a lot of toys in stores now from Angry Birds

syafiqjabar
syafiqjabar

@willzihang "Stick to reporting on real games please." 

I don't see Bungie's Pimps At Sea or a Peter Molyneux interview anywhere in this article. What are you talking about?

syafiqjabar
syafiqjabar

@snova9308 At least you only really have to pay $0.99 if you want to remove ads and not $60 every year, and new levels are around $3 or $4 instead of being overpriced.

syafiqjabar
syafiqjabar

@X-Blackrose They released an even better game (Angry Birds Space) and something that's even better than that (Angry Birds Star Wars). Now they are also making animation and movies from it. They turned Angry Birds into a big franchise, and Rovio is now one of Finlands most successful company.