Angry Birds coming to NHL stadiums across the country

Rovio partners with National Hockey League for "HockeyBird" promotion that spans feathery mascot and two interactive games that crowds will play on jumbo screens.

The Angry Birds phenomenon just keeps on growing. Rovio Entertainment today announced a new partnership with the National Hockey League (NHL) for the "HockeyBird" mascot, who will appear at stadiums across the country this year as part of the NHL Stadium Series tour.

Not only will the HockeyBird mascot greet fans at stadiums in Los Angeles, New York, Chicago, and Vancouver, but Rovio will launch new interactive Angry Birds games on jumbo screens. The two games are called Slingshot and Slapshot, both of which use "state-of-the-art voice activated technology."

"Using super scientific algorithms--that's math you can't do by counting your fingers, toes or bird claws--NHL HockeyBird performs based on the cheering and applause of the fans," Rovio said. "The more noise you make, the more power he gathers. The more power he gathers, the better he performs!"

Angry Birds began as a simple mobile game but has since exploded into a bonafide media empire, thanks to Rovio employing a Disney-like branding effort for the preservation and acceleration of the franchise. The game, known to 90 percent of Americans, has seen 2 billion installs and is played by 200 million people per month, the same number of people who use Twitter on a monthly basis.

An Angry Birds movie will launch in 2016, with some serious Hollywood talent attached. The most recent entry in the Angry Birds series is Angry Birds Go!, a Mario Kart-style racing game available now for iOS and Android devices.

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Discussion

64 comments
spikepigeo
spikepigeo

This disease needs a cure.


It's remarkable, with how much money Rovio has, how much utter crap they've churned out.

Conscrumptured
Conscrumptured

That's just what my favorite sport needs! I can't tell you how many times I watched a beautiful glove save or a dazzling top-shelf goal and thought to myself, "How can they incorporate Angry Birds in this?" Dream come bloody true!

bj91x
bj91x

I don't like Angry Birds. But I do like hockey and Song, Jihyo.

eyeball2452
eyeball2452

Like any other game, when the brand out grows the game itself, that's a problem.  I liked Angry Birds, but the fad seems to be passing.  It's very similar to Warcraft (on a slightly smaller scale).  Milk it while it's hot.

nl_skipper
nl_skipper

Genuinely curious to see how they're going to make a movie from this...

darkljolly
darkljolly

In before Angry birds fifa world cup

hadlee73
hadlee73

It will the most interactive Angry Birds has ever been :P

geezerdaman
geezerdaman

They are called Arena's not Stadiums.

immortality20
immortality20

The insane amount of money this game made must be huge. I'd be interested to hear lifetime sales, just keeps going and going.

Sl4cka
Sl4cka

Chivalry: Medieval Warfare should be played on the jumbo screen. That should get the teams into the spirit.

VexxRed
VexxRed

Milk that Cow Rovio. 

LancerPower
LancerPower

These dudes at Rovio are making some serious cash over what was once just an mobile game.

wEEman33
wEEman33

How can that bird swing a hockey stick with no hands? 


Telekinesis?

maxpowr3
maxpowr3

Didn't realize that hockey rinks were held in "stadiums" and not "arenas". Silly, Eddy. At least we know he isn't a puckhead. 

Fallen_Lord
Fallen_Lord

Rovio is certainly hell bent on assuring that we cannot forget their easily forgettable casual game. Eventually you do reach a point where sticking your brand into every damn bit of merchandise possible starts to backfire. 

vadagar1
vadagar1

angry birds is cute and all but we don't have to mold human civilization in its image

olddadgamer
olddadgamer

Thank God Boston isn't one of the cities.  Dear Bruins: Please just say no.  


First outdoor hockey in LA, now this. 

Thanatos2k
Thanatos2k

Please get this garbage out of things I enjoy.

IamTheBesteva
IamTheBesteva

Make an american article and no one says anything, make a non american article and every american gets disrespectful and rude.

xsonicchaos
xsonicchaos

This makes me wonder: do zombies poop?

northArrow
northArrow

Why is doggy style the most popular position in Canada?

 


So that they can both watch the hockey game

WllDan7
WllDan7

The original game is still in the top paid list on the AppStore and so are a lot of its other sequels and spin offs. So until this game is off the top list it is going nowhere. Since this game has almost come synonymous with gaming on the go with all the talk it gets from everywhere, don't expect this series to fade until no one is talking about it.

sanchango
sanchango

@darkljolly in before Angry birds Olympics

ACMC85
ACMC85

@IamTheBestevaI think it's because some people are tired of Angry Birds. I just dislike them, because I played Castle Crush or whatever it is that game copied and I liked it better. So that's why I dislike Angry Birds, also because the developers released a statement recently. Or the fact that people are associating King.com with their stupid trademarking of the the general term candy. Stupid IP law really annoys me.

Moonco
Moonco

@IamTheBesteva We are all just having fun. I'm Canadian and these comments are not bothering me. 

Riddick123
Riddick123

@road_rage_april  Well I just meant they will certainly love this.  The United States' hat is a great place.  Although they haven't been keeping the East and Mid West warm lately.

unkulrico
unkulrico

@IamTheBesteva  also, don't assume you have been here longer than me because this may not be my only log in. never assume.

IamTheBesteva
IamTheBesteva

@unkulrico@IamTheBesteva You don't understand what my original comment meant. When its a non american article americans get disrespectful and rude towards that country the article is referring to.

unkulrico
unkulrico

@IamTheBesteva  and by the way, LOL at the maple leafs.  but I would never assume that you liked them or anything, just sayin.

unkulrico
unkulrico

@IamTheBesteva   and you wonder why people hate Canada. and I said OR havnt read the articles sunshine

xb_1
xb_1

@noandno  best orgy with a hockey game breaking out

unkulrico
unkulrico

@IamTheBesteva   he wasn't in a van though

unkulrico
unkulrico

@road_rage_april   solid use of "kid" there

Wingus-T-Dingus
Wingus-T-Dingus

@xb_1@RedWave247Hey we gave you Mike Myers the actor too, and James Cameron and Jim Carrey and Seth Rogen. We're pretty sweet dude admit it

xb_1
xb_1

@RedWave247   alls he was good for was the Michael Myers mask