Analyst: Xbox One's multimedia services keeping Microsoft ahead of Apple, Google

Robert W. Baird analyst says Xbox One's multimedia capabilities helping Microsoft stay ahead of efforts like Apple TV and Google TV.

The Xbox One's multimedia capabilities are helping Microsoft say ahead of Apple and Google in the living room, according to Robert W. Baird analyst Colin Sebastian. In a note to investors today, Sebastian said the platform's suite of entertainment apps, ability to access Web content, and options for traditional media like music, movies, and TV make the Xbox One a more compelling product that what Google and Apple are offering, at least for now.

Apple TV allows users to stream content to the televisions through dedicated apps like Netflix, Hulu Plus, and Amazon Instant Video, among others. In addition, Apple TV supports AirPlay, which allows users to wirelessly play video and send content from an Apple device to the TV.

Meanwhile, Google's living room multimedia efforts include the Internet-powered Google TV service and the two-inch Chromecast stick, which allows users to stream media from their computer or smartphone to a television.

Sebastian's comments came after he attended an Xbox One preview event recently. Ultimately, he said he believes Microsoft has been mostly successful in its drive to position the Xbox One as the entertainment focal point of the living room.

"Overall, we were impressed with the platform and believe that Microsoft has largely achieved its goal of creating a compelling living room entertainment hub," hesaid. "Games we saw show improvements in graphics and performance over current generation, and multi-media capabilities that keep Microsoft ahead of Google and Apple (for now) in the living room with the integration of console quality gaming, web content, and traditional media."

The Xbox One also features integrated cable TV support, allowing subscribers to view content and use Kinect to search programming. The console launches next Friday, November 22, for $500.

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Discussion

213 comments
Algearond
Algearond

Big reason I will be getting an X1 in the first place

theKSMM
theKSMM

If you're looking for a top-flight gaming system *and* a mutimedia entertainment device, then the XBOX ONE is hard to beat.

If you're just looking to stream video from a few common sources, then the Apple TV or Roku will suit you just fine.  I can't imagine someone that just wants streaming movies would spend the loot to buy something as big as an XONE.

warhawk-geeby
warhawk-geeby

Interesting that it's being compared to the Apple TV etc.

At £425 however compared to £99 is it really a fair comparison....?  Just sayin'.

fillup0
fillup0

With that subscription price they aren't taking over my living room that's for sure.

sakaixx
sakaixx

so how much for the subscription ?

HailHellfire
HailHellfire

im just mostly curious on what will happen with all of the consoles. every Xbox that MS has released has had a slew of issues with them. im curious to see if this one does & what the problem might be this time around. no, im not looking for them to fail but i am curious to see if its study this time around & stays solid or not.

leimonides
leimonides

Not surprising, really. Actually, it's kinda expected. It will probably stay the #1 media hub service out of those three options. I wouldn't personally recommend it to others, but I have no doubts that its going to be a top product in this area.

telaros
telaros

They can SAY whatever they want about Apple or Google because I ALWAYS keep those two out of my living room anyways.

jacquelineferre
jacquelineferre

"The Xbox One's multimedia capabilities are helping Microsoft say ahead of Apple and Google in the living room,"

*STAY <-TYPO

Alucard_Prime
Alucard_Prime

In 11 days the Xbox 1 will merge with my living room and they will become One. 

blackace
blackace

It Just Does Everything!!

Daian
Daian

35$ Chromecast stick or 500$ Kinect cable box. I think I'll go with the Chromecast. 

I hate these dimwitted analysts.


GhostHawk196
GhostHawk196

I don't care whether it's Microsoft, Sony or google that's ahead or dominating the market as long it's not apple and their inferior crap which so many people pay a premium for.

Uncle_Rell
Uncle_Rell

These so called "Analyst" are full of rubbish/trash

northArrow
northArrow

Kind of comparing apples to oranges. The Apple and Google devices don't have gaming included, so if you're going to be a gamer you're in the market for an Xbox or PS4, meanwhile if you're not interested in gaming - and only want the multimedia abilities, you'd be insane to spend an additional $400 for the Xbox one.

Diegoctba
Diegoctba

Apple is better than everything. Another companies should just give it up. Apple is number one of the world.

rasterror
rasterror

I guess the PS4 and Wii U will go at it while the One is on another level.

Masterchief5525
Masterchief5525

Can't wait for my X1 and maybe PS4/Wii U sometime next year.

jetjetjaguar
jetjetjaguar

Glad to hear it.  The media possibilities are one of the reasons I am XBOX "Day" One and will PS4 at a later (but soon) date.

SphinxDemon
SphinxDemon

The chromecast will replace my non-bought xbone and the more powerful PS4 will be my only console. Done, end of consoles at this point.

snaketus
snaketus

I don't want my games console to be able to be cable box and pay for it. I don't want to my TV be able to stream programs from internet. I'd wanted some options to us who don't watch TV, so tuner isn't needed, I don't stream programs from internet, so smart TV features isn't needed. I just want to pay for the screen and good set of connectors like at least 3 HDMIs, 2 RGB SCARTs, VGA/DVI/both, component and your normal composite video/audio. I hate it when I'm going to buy new screen, yes SCREEN, because I don't want to pay for all these stupid "SMART this and that" things. Maybe I could buy computer display instead, but I can't have those in 50-60 inches and they are way too expensive after you rack inches up to 30 or so.

Why there isn't option to us who just want the screen without TV or any other crap like that and few extra inputs instead. I'd be the same price for that, strip useless TV and internet features and put all types of connectors and multiply at least HDMI and RGB SCART with three. MS Xbone sucks give just plays games version reduced price, then we'll talk, Apple TV sucks, and any Google version of TV sucks. /end rant

Sl4cka
Sl4cka

@warhawk-geeby And the chrome stick is about 20 quid I believe. How about we start comparing a 50cc moped to a 1.2litre sportsbike on their speed?

ThePulse
ThePulse

@sakaixx An Xbox Live subscription runs about $50 per year (or roughly $4 per month).

Vylsith
Vylsith

@leimonides Given that it's $400 more expensive, I highly doubt many people will buy it who aren't interested in gaming.  Interest for the device is lower than Microsoft would like obviously.  Maybe it'll increase over time, but Microsoft's main competitor is Sony, not Apple and Google.  There's very little money in people who aren't interested in buying games.

PumpkinBoogie
PumpkinBoogie

@leimonides True, they've certainly pumped enough money into that end of things. I guess MS figures since they can't beat Google or Apple in the mobile market, this is the next best thing, lol.

sanchango
sanchango

@telaros so you don't use the google search engine in your living room? D:

straightcur
straightcur

@jacquelineferre caught that too.  you would think someone would proof read these articles before posting them.  so unprofessional

Cronyk
Cronyk

@Alucard_Prime Yep, got a new TV and surround in preparation for this moment.... i may cry....

Cronyk
Cronyk

@northArrow Hence "Multimedia". Games are a PART of the complete experience. If noone in your house has any interest in any games, then yes, perhaps go with a cheaper solution... Still wont get as good of an experience IMO though (skype, tv recommendations, voice control)

Uncle_Rell
Uncle_Rell

I'm a Apple fanboy too but I don't agree with your statement entirely. iPhone has not changed much IMO since iPhone 4. Only thing thats keeping me at Apple is the amount of money I've invested in them already & they make sexy MacBooks one much say.

Cronyk
Cronyk

@Masterchief5525 X1 now, Wii U if next Zelda impresses me, PS4 if i have some extra cash and they get their Gaikai workin for backwards compatibility.

northArrow
northArrow

@snaketus I agree with this. I would very much be interested in a low-end next gen console stripped of the additional features I probably won't use anyway. Give us a choice to buy these multimedia devices at a premium price or a gaming machine at a lower price.

rasterror
rasterror

If you want something that just plays games may I suggest a Genesis or SNES? If not then shut up and stop your panty pissing.

sammoth
sammoth

@snaketus Who cares ? Then don't buy it. No console is built around you. Get over it.

Djlampton
Djlampton

@Cronyk @Alucard_Prime I signed up for direct tv, and am saving for a bigger TV. I've never been so excited about a console launch. I feel like Eric Cartman in that episode of South Park where he can't wait for the Nintendo Wii to come out so he freezes himself. 

Vylsith
Vylsith

@telaros @sanchango Everyone?  I have two computers in my living room.  It's a fairly normal place for your computer.  I have two kids and no study.  I'm not a teenager anymore.  I can't be a hermit in my bedroom.  At some point you grow up.  Just saying...  <.<

devilzzzwin
devilzzzwin

@telaros @sanchango What is the leaving room ?  Also quite honestly having pcs hooked up to the family room tv is no issue for me and is awesome.