Analyst: Nintendo to conquer Europe

DFC Intelligence predicts Sony's hardware dominance will end, pinpointing Phil Harrison's departure as key.

All looks rosy for Nintendo and its fans in the UK and the rest of Europe. Wii Fit is currently balanced on top of the UK charts (although GTAIV's sales figures indicate that may not be for long), Mario Kart Wii snaked to the front of the pack at launch, and Super Smash Bros. has finally got a release date. To make things even sweeter, the Mario Factory has just been tipped by an analyst to oust Sony from the top of the heap in the region.

Despite a lukewarm response to Nintendo's global outlook when it announced its most recent annual results and unveiled its projections for the coming year, David Cole of DFC Intelligence is projecting big things for the Japanese publisher in Europe. He points to the success of Sony's casual-gaming products such as SingStar and the EyeToy range as the prime indicator for Nintendo's upcoming dominance in the region in a report published this week.

He believes that "the Wii product line and control system are an evolution of what made the PlayStation 2 so successful in Europe," and indicated that the move to Atari by Phil Harrison, who was president of SCE Worldwide Studios and seen by many as the standard-bearer for Sony's charge into nontraditional markets, was a turning point. "In many ways this departure is symbolic of how the torch in Europe seems to be passing to Nintendo," Cole said.

Cole also suggested that the recent launch of Pro Evolution Soccer 2008 for Wii is likely to push hardware sales to new heights in the region. As he puts it, "Soccer is arguably the most important game genre in Europe, and now the Wii has what many consider to be the best soccer game. This alone is likely to be a driver of significant Wii sales, especially among customers looking to upgrade from their PlayStation 2."

Things are less rosy for Microsoft, in Cole's view of the market. "In the long-term, DFC Intelligence believes the PlayStation 3 will be a fairly strong competitor," Cole said. "The biggest loser in Europe is likely to be the Xbox 360." Microsoft has seen its self-proclaimed fall 2007 'greatest holiday line-up in videogame history' come and go with very little impact on the Xbox 360's position in the European marketplace.

"To spur sales in 2008, Microsoft is being forced to lower the price of a system that is starting to look like a senior citizen as it approaches its third birthday," he concluded.

Sony and Nintendo both refused to comment on the report, while Microsoft had this to say, "We won't comment on DFC's report but I can say that we wouldn't trade places with any other gaming platform. Competition is high this generation, but the race is far from over and we are confident that we have the winning strategy."

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86 comments
crszn962015
crszn962015

Wii is almost not winning to the PS3 in NA, but I was thinking that the Wii was popular in Europe.

Shadow_Fax
Shadow_Fax

Rickiej, you are a decade behind, welcome to 2008 mate...

Swixer-Swaxer
Swixer-Swaxer

I thought nintendo would be hated after the SSBB release date

F0ilman
F0ilman

I'm surprised that most people have a 360 and Wii. I have a Wii and PS3, no I don't hate 360 (I like it) it's just I really wanted PS3 mainly because Metal Gear Solid 4 and GTA4 but that is also on the 360. Though I still don't see why PS3 isn't that popular. Oh well you guys can keep to your flame wars.

ctg867
ctg867

I think the Wii will succeed in Europe because it's a casual system, with many, mediocre casual games that casual gamers love. It's as simple as that. If it didn't have any of that, it wouldn't be selling. The less then a handful of good hardcore games on the Wii couldn't even get it past the PS3s sales, even with that price point.

Rickiej
Rickiej

Nintendo isnt making games that i want to buy. Nintendo's consoles were all made for the 3 year and older folkes, if they want to let me buy their console they need to get rid of the kiddy image.

Ungdi
Ungdi

Let's start predicting what their next consoles might be instead. Wonder what Nintendo's doing next. The PS3 will probably span 2 console lifespans, the Xbox, expect a newer one soon, the Wii, maybe when sales go down, we'll get a new one.

aileron2
aileron2

I was thinking "if you want some fun buy the 3 consoles" now the war isn't for consoles it's for the games

SalarianChemist
SalarianChemist

Xbox 360 sales have doubled to very impressive numbers in Europe ever since the price drop. With all the Platinum Hit games at low prices, casual gamers in Europe will continue to buy the Xbox 360.

Generic_Dude
Generic_Dude

My analysis: Damned dirty apes will conquer Europe... the Americas too... you just wait, man...

kavadias1981
kavadias1981

I love my Wii and use it daily. The games I own are fantastic (all 12 of them, so I dont know where people get off saying there are no games or SSBB is the only game worth playing) and there are tons that I am looking forward to. There are a dozen or so fantastic games that I am looking forward to for the PS3 so I will be buying one later in the year. I have a HD ready TV and am ready to move onto Blue-Ray now. We will all need one eventually just for that alone. The 360 has amazing online capabilities and I love the achivements and XBLA but there just aren't enough games that I want (I love Japanese made games and the Wii and PS3 have those in abunbance) so it doesn't make it worth buying to me. Plus the fact that I would be worried about it malfunctioning all the time. I love something about all 3 consoles but the Wii and PS3 are definitely more to my taste. And I do agree with the analyst that the 360 will end up the loser in the end. It's 1 year head start over the Wii and its 15 month head start over the PS3 wont help it win this race.

jackanderson
jackanderson

This report is basically an exercise in fan-boy baiting. I will be checking back on this to see how violent the comments get.

blackace
blackace

"To spur sales in 2008, Microsoft is being forced to lower the price of a system that is starting to look like a senior citizen as it approaches its third birthday," he concluded. ********************************************************* Huh!?!? Has this guy forgotten how many times Sony dropped the price of the PS3 just to get it to start selling in all the regions? It took M$ over 2 yrs to lower the price. This guy doesn't have a clue in terms of price drops. They weren't forced. The time was right to drop the price. It was over 2 years without a price drop in Europe Mr. Cole. Get your damn facts right. Explain why Sony dropped their price twice within a 6 months period. I would call that being forced to drop their price, cause their PS3 wasn't selling anywhere. ================================================ kbaily I think it's time for Microsoft to accept that the Xbox isn't as great as they think. If it was so great, why can't it sell outside the US? ----------------------------------------------------------- Are you blind? It is selling outside of the U.S. Over 6 million units sold in Europe is nothing to sneeze at. It's not selling great in Japan, but it's selling better then the original XBox in Japan, so that's a plus.

andyrae11
andyrae11

Well thats okay and everything. But they need to be more considerate to some gamers and leave racist elements out of some of their titles. I'm surprised they weren't slapped by a lawsuit already!

panosl
panosl

i already own a wii and xbox360 console and both consoles are very good for different things.ps3 booo!!

rony_kam
rony_kam

i have a wii and an xbox 360, and the only reason i still play the wii is because of SSBB and super mario galaxy, every other game is completely gay my xbox, on the other hand, is completely worth the money and more. GoW, COD4, Halo, Rockband, Bioshock, mass effect, Xbox live etc. are things that make this console so dominant in NA. If PS3 would have been as cheap as the xbox, and Gow or halo were not existant i would buy it b/c of God of War 3 and MGS4, and it has the largest library if you consider all of the PS2 games you can play. and another thing, who the F*** buys blu ray DVDs? thats sooo expensive, havent you heard of downloading? besides, why waste 30-40 bux on a movie youre gonna watch once maybe twice if youre bored?

bdbogart
bdbogart

You know...I'm about ready for the Xbox 720. Honestly, My Xbox 360 has paid for itself. The amount of time I've spent on it easily cover the $400, so seeing reports like this doesn't bother me. When I think of the times I've had playing Halo 3, Gears, Rockband, etc, etc, if Microsoft was to put out a new system next year, I'd buy it. In my opinion, this generation of consoles is already over. I'm ready for the next "next-gen."

LordSpleach
LordSpleach

Funny how the 360 loses support outside the States.

Stonetowerghost
Stonetowerghost

Nintendo is dominating, but I hope it will last. If Wii is anything like DS (and it is), I can't expect Wii to fall anytime soon.

nintendoboy16
nintendoboy16

This is just a prediction, so I can't be to sure if Nintendo will take the console wars for this gen. Sony may fight back, and hit hard, but no one knows.

MatthewNintendo
MatthewNintendo

No one cares about HD over here in europe, that's why the ps3 isn't having the full effect sony hoped for. people just can't justify paying hundreds of £s for tv's blu-ray players sky HD etc, when you can't even view very much tv in HD yet anyway. I think europe will almost defo just straight to downloading movies rather than blu-ray first.

ocdog45
ocdog45

phil was the heart of sony in america and europe apparently.

kbaily
kbaily

I think it's time for Microsoft to accept that the Xbox isn't as great as they think. If it was so great, why can't it sell outside the US?

matrixman2k
matrixman2k

I always thought so... I mean the 360 has played all its aces and the life of it is only 5 years as opposed to PS3s 10 year. Now the Wii is different and i know people that have Wii plus the 360/PS3 so Wii basically complements one of the other (or the other way around). A very smart choice/decision on Nintendos part not to directly compete as that would have probably been disastrous. As i said before i had a 360 and got a refund from argos because it died with the RROD (not even a month had passed). Normally they don't do refunds on gaming but this was a faulty item. I'm glad it dies sooner and gave me an escape route - and i can live without that design flawed junk, only wanted to play some of my old xbox titles to see them in hd anyway. As for the PS3 i'm waiting for a slimline 45nm cell version. Oh and lots of games and maybe a FF7 remake game (I know wishful thinking), i ain't in no rush.

puppiemaster
puppiemaster

love my 360 most, then my wii and lastly my PS3, but things change and only time will tell.

lostn
lostn

"This guy is an idiot sure the PS2 is still selling well here but the PS3 is the loosing platform of this generation not the 360, where it says Ninty is looking to oust Sony it's obviously refering to the PS2 and posibly the PSP but not the PS3 as that hasn't sold well at all atleast where I live the 360 is in second place behind the Wii." And where do you live? The PS3 has been outselling the 360 in Europe for quite a while now, and worldwide also. The only place the 360 outsells the PS3 is in the US, and that trend has been changing also.

thomasbcperry
thomasbcperry

The DS and Wii are my favorite hand held and console respectively. I've been enjoying them very much. Add my PC and "all you need is love." I must say though that this generation rocks. Who couldn't enjoy any of the systems or portable systems released. They are all great. If I had a million dollars and enough time in the world I would buy all systems and play all games, but I don't have that choice. :( Wii and PC it is.

medhopeful
medhopeful

Man, Wii homers need to be less sensitive and quit giving me thumbs down. Especially my last post. What I said was basically the words straight from Nintendo's mouth. They didn't make a system to compete directly against Sony and Micosoft; they created a system that would appeal to a new and different audience.

Beaglesniffer
Beaglesniffer

"The biggest loser in Europe is likely to be the Xbox 360." not being a fanboy but the 360 is not near being a loser atm in europe why after a year would it suddenly become the big loser people arent just going to go out and buy another console once most people have one thats it thats the one they keep especially with this credit crunch c**p not many people will go out and buy another console or sell and buy 360 has won where i live anyway i must know 30 people with 360's and 5 with PS3's lol once everyone has one their friends want to get that one so that they caN PLAy each other just so happens 360 came out first aNYway anyone else think that these analysts are pretty rubbish at predicting? i mean anything could happen so why do we need a predicition

EPaul
EPaul

So Basically Wii first, ps3 second and 360 last

ViVi110
ViVi110

Nintendo to conquer Europe? Japan is starting a war...oh nevermind

medhopeful
medhopeful

Point taken. The Wii does have better games than the previous generation, but it still doesn't compare ps3 and 360. Though as I said, Nintendo realizes that so they used a different methodology when creating the Wii.

tyzwain
tyzwain

360 will only win in the long-run because they had the early advantage.

violentmonkey
violentmonkey

I know where you're getting at medhope like games of course are bigger and longer, have a more realistic feel thanks to an engine, and of course online aswell. However, what you're saying is that Wii games aren't better than their last generation counterparts. Well if you think about it Wii games are now bigger due to the use of standard DVD disc and dual layered (SSBB) and of course online which is being improved as each new online game goes by. Of course some games support a physics engine like SSBB and a couple of others. I know it won't compare to content of 360 and PS3 but its still way better than its last gen.

Kraige
Kraige

This guy is an idiot sure the PS2 is still selling well here but the PS3 is the loosing platform of this generation not the 360, where it says Ninty is looking to oust Sony it's obviously refering to the PS2 and posibly the PSP but not the PS3 as that hasn't sold well at all atleast where I live the 360 is in second place behind the Wii.

medhopeful
medhopeful

I dunno about Halo, but better graphics and more modes are not the only reason why games on ps3 and 360 are better than their last generation counterparts. They're bigger, able to do more (those kind of go hand in hand), and have better physics (for the most part) becaues the respective systems are more powerful. The Wii is what it is and what it is is good, don't get me wrong on that. It just doesn't compare with ps3 or 360.

Natdaddy
Natdaddy

Ah poor ps_family, such a tool and you don't even know it. Actually judging by your avatar, never mind.

violentmonkey
violentmonkey

"I'm not saying Wii doesn't have games that are good (Galaxy, Metroid, Sports, and Zelda to name a few), but, while good games, they do not differ much from last generation games." medhope I and so many others can agree that you can say the same with the other consoles. Look at Halo, its been the same game just with better graphics and couple more modes.

PS_Family
PS_Family

People will return to real gaming when the waggle novelty wears out.

nate1222
nate1222

The Wii's success is NO accident. I love gaming. I own a PS2, GC and PC with an 8800 graphics card. But paying $400 on a "gaming" device and $60 on "games" is kinda silly to me. I'm 32 years old and I have bills to pay. Hell, in another month, I might not be able to afford DSL for a while. $400 will get me a Dual Core PC at Best Buy. Then I can slap my 8800 in it and BAM! A gaming rig that puts 360 to sleep. I'd do THAT before spending $400 on a "gaming" device. I can do a Hell of a lot more with a PC, anyway. The Wii is very reasonable: $250, backward compatible, tons of Old School downloadables, can use the GC controller (the Wii-mote is gonna suck for certain types of games). Nintendo played it smart and went for practicality. Nintendo actually makes a PROFIT per Wii sold and Wii's games average $30 to $40 a pop and turn a profit as well. I honestly am content with PS2/XBox/GC era visuals. And I'm NOT alone there: look at WoW. WoW has older visuals and it's the most popular game (PC or otherwise) on the planet.

IncipitOmega
IncipitOmega

They're gonna need more than one game and Phil's departure from sony to take them sky-high....

twilight-X
twilight-X

so in UK we have wii fit, mario kart and brawl V.S. GTAIV GTAIV doesn't stand a chance

JigSawX
JigSawX

console deity 360 will be in 3rd place.

medhopeful
medhopeful

The Wii's gaming isn't that impressive, either. Many of the games are either just bad or repetitive party games. The Wii channels are all pretty lame unless you're 8 years old. Many games don't require the motion control and the ones that do could easily (and probably more efficiently) be played without them. I was not just referring to graphics when I said Wii isn't next-gen. Yes, the graphics are clearly inferior, but ps3 and 360 are also superior in terms of power, storage, and accessory media. They can simply do more than the Wii, hands down, in terms of both gaming and accessory functions. EDIT: OK, Wii Sports couldn't be played more efficiently without the motion controls lol...That's what makes that game. My mistake.

console-deity
console-deity

This guy must be an idiot 360 will win in the long run, it has and will always have the highest attach rate.

DocEggmanNega
DocEggmanNega

As usual, the Wii is doing great. Mainly because it appeals to everyone, not just the gamers. And to people who say the Wii isn't next-gen, no offence, you guys sound like graphic whores. The Wii can't compete with Xbox360 and PS3 in terns of graphics, but in terms of gameplay, the Wii seriously takes things to the next level of GAMING. (how you play) It isn't just like another Xbox, but with better graphics. (like the 360 is) At least Nintendo did make the Wii quite a bit more powerful than the GCN, PS2, Xbox. (even though some crappy developers make games that look last-gen)

Eponique
Eponique

They aren't already? They practically would've owned the Top 10 if it wasn't for Gran Turismo 5 Prologue. And 3rd Parties are benefiting from it to, especially Sega.

randomfulness
randomfulness

I know more people with the wii using it as a secondary console than people with a wii using it as a primary console. All the console are all great in their own way.