Worldwide online retailer Amazon is reportedly working on an Android-based home console to take on the Ouya, according to a report by Game Informer.
Unnamed sources approached the website, revealing that Amazon already has a product in active development, and is believed to be aiming to release it before the end of 2013, possibly in time to reap the benefits of Black Friday sales.
According to the tip, the device will take full advantage of Android content already on the Amazon marketplace and available for the company's existing Kindle Fire tablet. The upcoming home console will reportedly also include its own controller, though no details were provided.
Ouya CEO Julie Uhrman recently confirmed that only 27 percent of Ouya owners have purchased games for the device.
GameSpot will update the story as information comes to hand.