All future Crytek games will be free-to-play

Crytek CEO Cevat Yerli reveals all upcoming projects from studio will consist of AAA free-to-play games, says DLC and premium services "milking customers to death."

All upcoming Crytek projects will consist exclusively of AAA free-to-play games, company CEO Cevat Yerli told Videogamer. This will take effect after the company's current projects--which include Crysis 3 and Homefront 2--see release.

Warface is just the beginning of Crytek's F2P push.

"As we were developing console games we knew very clearly that the future is online and free-to-play," Yerli said. "Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience."

Yerli did not explicitly say what the impetus for this change was, but he lamented some of the money-making strategies currently being employed by other companies.

"If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it's literally milking the customers to death," he said.

Crytek has not named any of its future free-to-play titles, but Yerli said the company's aim is to "ensure the best quality, console game quality." This entails game budgets of between $10 million and $30 million, he said. Additionally, future titles will be supported by the company's new social gaming platform, Gface, which is currently in closed beta.

Crytek's first free-to-play game--Warface--is in development at the company's Kiev outfit and runs on the CryEngine 3. A military shooter set in the near future, the game claims to offer a cinematic experience with next-gen visuals, artificial intelligence, and physics. It is expected to be released in 2012.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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272 comments
guzmonster2
guzmonster2

Yerli YOU ROCK DUDE!! I am a Lo-o-o-ng time PC Gamer who has watched developers with their "new" DRM schemes (no names mentioned) literally Ruin quality Fun Time gaming ever since it started to become the Multi Billion industry. I can't even trust the ratings anymore, and we keep seeing many of our previously trusted developers and gamer sites corrupted or bought out by corporations, investors and such suddenly begin to market half-baked GARBAGE for $60.00 or more. Was a time you could get 60 hours or more of gaming goodness after spending $30.00 or so, now you get 10 hours for $60.00!! I don't want to even get into the "updates" and "downloads" required that can take HOURS themselves before you get to play the game you just bought. So it is great to hear some Fresh new ideas like yours that may help to put the "Fun" back into PC Gaming! You are a true Pioneer Bro!

                               The Guzmonster 

June-GS
June-GS

"...he lamented some of the money-making strategies currently being employed by other companies...with DLCs and premium services and whatnot, it's literally milking the customers to death..."

 

Ouch! Hurt much, Activision? You too, EA, but especially you, Activision. You milk your poor customers like there's no tomorrow. Shame on ya.

 

And God Bless you, Crytek. You're like the Google of the gaming industry. Intellectually superior and the good guys at the same time. We're all rootin' for you guys!  ;)

aryeec
aryeec

If it's a 1-time buy and no micro-transactions nor excessive "expansions". I like where this going.

Gov1
Gov1

Most recently they are trying to milk customers to death by selling a full game priced £39.99 dlc content for BF3 and people are actually buying it >.>

colt_a
colt_a

All you free to play haters:

League of Legends & Team Fortress 2.

 

You have no argument against both of those games wild success in the F2P model and it doesn't imbalance anything if you pay or not.

DarkReign2022
DarkReign2022

Free-to-play = pay-to-win

 

Yes you can pick up the game free of charge and no you don't have to actually pay for anything, but you effectively getting a full-length demo. F2P Crysis 3 likely means you'll start the game with a knife and a pistol in multiplayer. Then you'll be nickle-and-dimed to death just buying weapons and upgrades necessary to actually win a match.

 

Personally, I don't give a damn about F2P because I'm an offline gamer. The majority of my gaming is done on single-player games or within the campaign mode of games like Halo. I don't give a rats ass about multiplayer gaming as long as there's a fun story to be played. I just hope some of the major titles like H

istuffedsunny
istuffedsunny

If I have to, I'd rather just pay $100 for a COMPLETE GAME ON ONE DISC. Just do that instead of dividing the game up into 20 DRM'd digital chunks.

nyran125
nyran125

Sub fees fora game meens you pay more than just a set asking price in 6 months. Im not into free to play just simply because i liek to play single player games offline. I dont think we are ever going to get back to the standards of Half Life 2 and DOOM 3 again or even Crysis 1 or STALKER :(

d_khan
d_khan

Am I missing something??? I thought F2P ment Free-to-play, and not that the game is free to purchase. I'm all for games that are Free-to-play, but to make a game that you don't charge for, will seriously limit what you can do with it, and thereby taking out most of the fun.

Sepewrath
Sepewrath

Isn't free to play supported by milking customers by having severe limitations in content availability? So I don't really see the difference between that and what he's saying about other companies.

joujou264
joujou264

Not that good of a idea, Yerli, it limits your players to always being online, and (probably) have a pretty big bandwidth. It's not like you are making those cheap ass MMO's that still have that WoW combat, you guys are making full blown AAA titles as F2P, that's gonna limit people severly. Especially if the next gen of consoles kinda limits free to play, I think it's unlikely, but it could happen. So far we know that the Wii U will support F2P, but we do not know about PS4's/720's thoughts on F2P, they'll probably have the support, but we never know.

illegalChronic
illegalChronic

tribes ascend is a good Free game, but it lacks dedicated servers.

 

 

if i was Unreal/Crytek il release all my games in full glory, and make ALL my money from development studios. UE3 has had more then 100 titles so far. crytek is only starting now, but i think they might be very successful in this approach.

Trickymaster
Trickymaster

Free to play = filled with ads and you can't do anything substantial without buying DLC.

jernas
jernas

This does it! It seems everybody is going crazy in the gaming industry! This will never work. What's the name of the last good free to play game? Oh, there never was one. What a stupid idea and not to even mention the announced gamers social network oh boy I'm glad I practically finished gaming years ago.

mike300zxt
mike300zxt

I think this is brilliant if well executed!  You could get a free to play (demo) version of any game, downloaded instantly, and buy only the additional content and items you want.  This is digital sales done right.  As long as the freemium content is priced reasonably (unlike certain EA games where pretend donuts cost more than real donuts) ;)

csward
csward

F2P will never offer an in-depth emotional experience like L.A. Noire or Red Dead Redemption. F2P is essentially the evolution of the Arcade and than shallow experience is only one way people will experience games in the future, but not the only way.

irwin88
irwin88

Free to Play =  Freemium

sieg6529
sieg6529

Yeah, this industry direction towards "freemium" is even worse than DLC.  Do you want to bled by an IV or by repeated stabs?

aussiemuscle
aussiemuscle

of course all their games will be free to pay. They've obviously worked out that once players are in the door, they are more vulnerable to captive purchases. That's good business, i guess.

jinzo9988
jinzo9988

Um... what?  How does free to play NOT exist to milk customers to death?  If you like a particular free to play game, you're almost guaranteed to spend MUCH MORE on it than you would a regular game.  I know, I've worked in the free to play industry and I've seen purchase records.  I've seen purchase records that show that 1 person spent over $2,000 USD in one month on one game(one MMORPG that is almost a decade old and bugged to death).  I've seen some people spend over $1,000 over the course of a year on a free to play first person shooter.  I'm not kidding when I say this... there's no speculation.  I've seen factual purchase records for myself.

 

If you design a game properly, free to play can be good for everybody.  League of Legends is a good example.  All crucial things can be acquired with in-game currency.  It might take a hell of a long time to do it, but you're not barred from being competitive just because you're not spending.  The kind of free to play that no one likes are games that are designed to milk you for all your worth... the kinds of games that force you to spend to stay competitive.  Even more devious is the design tactic of random chance, where the best stuff is super rare.  What's the only way to get it?  Keep spending of course!  It's literally like a slot machine, and nobody wants to feed money to a machine for a chance at something.

Erasmus654
Erasmus654

The Crytek engine is being used in the upcoming, free to play Mechwarrior game....I was hoping for a more indepth, single player type experience, but if any franchise was going to finally get me into massive multiplayer games, it would be Mechwarrior!! (or Warhammer40k!)

solid_snake1461
solid_snake1461

I don't know how would they maintain their company operational then. But one thing for certain: companies need money to run. So, if anything, I believe that this news means there are certainly some very nasty milking on the way. Maybe way worse than the current system.

 

However, on the bright side, since it's initially free and the milking comes later, I guess I would just drop the game when it starts to get nasty.

Rakshee
Rakshee

Finally, a company looks through the money and says "hey, lets do something for the people who give us the money for once." Complain about it going f2p, and having micro-transactions all you want. This is damn good news.

chimpdaddy
chimpdaddy

i dont get why people are so against this.

 

i dont think any of you have actually stopped and looked at DLC.

 

you pay £40-£50 for the game then the eventual MP map packs, the SP missions, the cute pet to have with you, the new trousers to make you look different.

 

retail game becomes £120

 

f2p if you are actually skilled and not useless can be £0 as you dont need to buy the items as other people on here have mentioned playing other f2p games.

 

you already pay for extra content and thats all f2p is. and a example of retail game thats p2p is azuras wrath withs its buy the true ending.

Rattlesnake_8
Rattlesnake_8

I don't know of any AAA free to play games.. I don't believe they exist. Good luck Crytek, it's a risky move. There are still a lot of people who want physical copies of games. Free to Play are always "Pay to Win" and there are lots of people like me who don't like those games since those with the money win, not those will skill.

eviledger
eviledger

Online gaming - future? I HATE FUTURE!!!

topeira
topeira

im into SP games mostly. how am i going to get good games from crytek than? i probably wont. that sad, chevat. sad.  i really liked crytek as a development studio. really really talented ppl. it's a shame. i dont see a future for me and their games if chevat has his way. 

angry_cowtipper
angry_cowtipper

No more packaged games huh? There goes one of my favorite developers, I rather enjoyed Crysis and Crysis 2. I'll be getting Crysis 3, and after that, RIP Crytek. Maybe this is to pull in the Facebook crowd or something, but as a single player oriented gamer, constant internet is not always reliable, and I don't really want others in my game in any way, and 'social elements' is a put off. Have fun on the new business venture, and hope everything works out well for you.

PredatorRules
PredatorRules

LIES LIES LIES, CEO is a liar, after observing the investement of the company bought their engine for making Mech Warrior Online, and the profits afterwards - they've decided that it's a better way to make money.

Not sure about the AAA free to play games, but I assure you that they'll milk your money a lot better in their games

demonic_85
demonic_85

Crytek: We sold out to the console crowd who didnt understand Crysis and thus after alienating our fans we decided to go with the only strategy that has any chance of making money.lol 

Agent-M
Agent-M

So now they wan't to get some of that milk too?

 

I can't say this is good, seeing as many developers are trying to jump on the F2P model after Blizzards greedy implementation of the RMAH.

 

yomonkey
yomonkey

I guess Crytek was never tethered to EA. I think the Crysis property is outright owned by EA, the same way Ubi owns Farcry... but Homefront 2 is a THQ title... so Crytek as a company is a free agent.

0morte
0morte

by reading this i believe they might be leaving EA's banner, OMFG!!!!!

yomonkey
yomonkey

I hope this doesn't mean the end of Crytek single player games, Also gface? bad name, plus the last thing I need is another gaming service on PC. It's bad enough I had to buy Crysis 2 on Origin. 

Tidal_Abyss
Tidal_Abyss

Gaming at it's worst -sounds like the future is going to suck. Ruination of Gaming. Stay strong everyone, we'll have to go through dark times and hit bottom before the suits run off to the next big thing. Gaming keeps them here because there's so much money to be made. That draws in the sharks though, and we've been struggling in the deep waters every since. Gaming will have to lose it's $ appeal, or something better draw most of them away. It's all about the money to them. Sad to keep gaming successful takes money but it's the very thing keeping the sharks close. I encourage wise purchases, don't put money on crap, it's the only way to get their attention and get change- effect their money but how you use yours.

 

Game On.

apollo333
apollo333

"Those other evil companies want to milk their customers to death!  We just want to milk them to poverty."

oskuuu
oskuuu

"future is online and free-to-play" microtransactions for pay to win... sounds sad x(

stan_boyd
stan_boyd

F2P's can be a good model, Lord of the Rings online you can play the entire game without spending a dime, you can earn Turbine Points by grinding out deeds and purchasing everything off the in game store, or if you want to skip the grinding you can buy points or you can become a subsciber who unlocks everything by subscribing and you get free points every month for the store which you can spend on things like cosmetics or special mounts etc.

devrindare
devrindare

Lol, when all others developers ripping away PC version of their games by saying that it is not prfitable due to various reason like one is Piracy. Then how Crytek gonna achieve profits by making Free-to-play games.

 

Either way I'm happy that they are not leaving the PC port, may be they are amazed with the success of Tribes Ascend

B-boy
B-boy

great another so called free to play, those games are rip off, lot cheaper if buy retail game

aXeem316
aXeem316

i prolly wont even buy more crytek games, crysis 1 and 2 were good but now no more.

PixelAddict
PixelAddict

I will buy all my free-to-play games used.  I just decided.

sbickle99
sbickle99

BS.  This POS said he doesn't like the fact that people can trade used games, and not forced to buy a new copy.  This is just an answer to the backlash he received after making those comments.  He's trying to change the way gaming companies sell games so they can make the most money possible.  I am not buying this one bit.

wwlettsome
wwlettsome

So their business model to actually make money will be what?

 

No packaged goods, no DLC, online only.  Unless they are going fully ad supported or microtransaction (which IMO is way worse then all this overpriced DLC) how are they going to recoup their $10-$30 million development costs, let alone make a profit?

ShivamKant
ShivamKant

sounds cool to me but what is AAA ?

supertom221
supertom221

" says DLC and premium services "milking customers to death." "

 

. . . Yet he makes games that are F2P, which are bound to have these exact kind of services..

 

Unless he actually means making a game that is FULLY free-to-play? AAA-- free to play? a 10 to 30 million budget game, with little to no income?

 

. . . Am I missing something here?

sydneyviles
sydneyviles

I bet there will be a lot of advertisements while you play or something along the lines of that. how else are they going to get paid?