Alan Wake PC costs recouped in 48 hours

Remedy reveals development and marketing costs on Windows version of action horror game offset two days after launch last Thursday.

The PC version of Alan Wake is off to a quick start. Writing on the official Alan Wake forums, Remedy revealed that since the game's February 16 debut, it has made back marketing and development costs.

Alan Wake for the PC has paid for itself in two days.

"We are very happy with the sales and hitting No. 1 on Steam at launch was nothing short of amazing. We recouped our development and marketing expenses during the first 48 hours. And yes, we're certainly very excited about PC."

Looking ahead, the future of Alan Wake comes to life this week. Tomorrow, Alan Wake's American Nightmare lands on Xbox Live, and the developer previously revealed that it has "put things in motion" for a new entry in the franchise.

For more on Alan Wake, check out GameSpot's review of the Xbox 360 version.

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Discussion

39 comments
gamekidillon15
gamekidillon15

I'm really glad it did well. The game itself was incredibly enjoyable for me, and the PC port was very well done. Other developers should take note here, as far as how to port a game to the PC properly.

Tahir_Ahmad
Tahir_Ahmad

@slimepunch You own Gamespot ? As far as I know anyone can say anything so why don't you just mind your own business and if you got a problem with PC gamers saying something then close your eyes... Simple as that.

foojam
foojam

Remedy turned their backs on pc gamers who made them big and now the guys remembered pc again, yeah right, i am thrilled.

slimepunch
slimepunch

Lol stop moaning pc fanboys. you got it now, so do us a favour and be quiet. i hate this 'duhh you should have put it on pc in the first place'. what's happened has happened. get over it. all that aside, AW... it's a great game. played it on 360 when it first came out and looking forward to the sequel.

prince__vlad
prince__vlad

"And yes, we're certainly very excited about PC." IDIOTS !!! When they cancel it two years ago the same guys said " we thought it's not of good use to make a pc version anymore becuse of piracy". Duaaah!! Hope you drop dead moron!

scifiknut
scifiknut

@ Morphine_OD Doesn't matter how good the game is as many pirates won't pay for the game anyway. There was a time when decent people actually worked to save up money to buy something they really wanted, but these days many people just take what they want because it's easily available online through improper channels. When and how did it all go so wrong? Anyway, kudos to those who buy the game and continue to support the PC gaming industry.

Morphine_OD
Morphine_OD

Shows how much credibility is behind the usual "PC is killed by pirates" talk. Decent game on PC = good sales, lots of profits. Bad game on PC = OMG PIRATES STOLE OUR MONEY. Wake up people (pun intended).

s4dn3s5
s4dn3s5

The port is well done and they definitely deserve the money.

pip3dream
pip3dream

I'm happy to say that I bought this for the PC. I really enjoyed my play through of this game on the xbox and found it to be an exceptional console experience. Glad to lend my support to Good Games and Good Dev's anyway I can. I would like to add I'm disapointed with "American Nightmare" it's very much an arcade game does not have the magic of Alan Wake. It's not a bad game, it just feels "unnecessary" - i bought it to support, but really I would of preferred they just saved their money and resources to invest into Alan Wake 2. The whole CD versus DLC doesn't really matter to me - I buy 99% of my games online anyway. In fact, that was how I first stumbled upon the gem that was Alan Wake - as an ondemand xbox game.

baal46
baal46

Release a good game, people will pay for it.

damo320
damo320

It needs to be pointed out that recouping costs on a ported game equates to a tiny fraction of the costs of developing the game from scratch. The likely max sales AW on PC made in 48 hrs was something like 25,000 - 40,000 units. Crysis which most PC guys think is a big hit sold only 670,000 copies worldwide. Alan Wake on the Xbox which Microsoft wasn't pleased with the sales of sold 1,110,000 copies worldwide. Different standard is all. The PC game sales and expectations are substantially lowered by comparison to console hits. So I'm not sure what inflated imaginary figures the guys yelling "Eat this" are thinking of but its most likely a tiny fraction of the console sales of the same game.

JFHansen
JFHansen

And so many people talk about the PC being dead,,, EAT THIS. :-D

SolidSnakeUS42
SolidSnakeUS42

Goes to show you should never, ever count out the PC gaming community. When you publish your game yourself on Steam, Origin, etc. look at the kind of profits you can get. Breath of Death VII and Cthulhu Saves the World met the lifetime Xbox Live sales in 6 days when it was put on Steam. Can't wait to pick up the CE retail (want all the nice goodies in hand).

damo320
damo320

@Zloth2 In all likelihood the next console generation will be the last generation of separate box consoles. Considering what is happening with integrated TV technology at the moment (and with things like the Apple TV being revealed sometime in second half of this year or first half of next) its easy to see how redundant any separate device sitting below a TV screen will be very soon. It is more likely that Nintendo, Sony and Microsoft etc will all host gaming "channels" available for a subscription on ALL networked TV's come the generation following this coming one. Not sure what the future is for PC but integrated TVs and tablets seem to be the logical replacement for both static and portable devices respectively. So anyone saying consoles or PCs are dead is kinda right - just not in the next few years.

Wolfkcing
Wolfkcing

That's nice. The game is pretty good.

BloodMist
BloodMist

Keeping Microsoft completely out of the fold and publishing it themselves was a wise move.

Barighm
Barighm

Alan Wake never struck me as a title that was good enough for exclusivity. I liked it a lot, but it really should have been multiplatform. It's nice to see them make some money.

Zloth2
Zloth2

XBox and PS2 came out then everyone said the PC was dead. Then the PC came back as even the cheapest PCs would run rings around either console. Then XBox 360 and PS3 came out and it started all over again. Now the PC is roaring back as they leave the consoles in the dust yet again. Look for the "PC is dead!" shouts to return as soon as the next console generation shows up.

Daian
Daian

It's great seeing PC gamers prove once again that a good,well marketed title sells well on PC too (like Skyrim in the millions, clearly a result of the attention given to PC players through mod tools). It's simple, you put abusive DRMs in your games to prevent piracy and they end up selling worse, you give PC a fair chance and it's profitable. PS. Still, it would have been better if Remedy wouldn't have taken Microsoft's "bribe" to make Alan Wake an exclusive for the 360 after it was in development for the PC too for over 6 years.

rockdawg
rockdawg

I'm not surprised by this. The platform remains viable. The game runs great too...even on XP. So much for the "Visa exclusive" it was touted to be years ago. Between that and the cancelation of the original PC release, Microsoft didn't do their Windows gaming base any favors.

spOOoOOn
spOOoOOn

When are these guys gonna learn... PC -> console port, not the other way around ;). We won't let you down.

jackliu239
jackliu239

dumb ass, should have release this on PC in the 1st place.

gamerxxx89
gamerxxx89

i dont know why but i was having tears watching this LONG LIVE PC GAMING.

2er0
2er0

So proud of the PC community. I'm glad "... it has made back marketing and development costs." this keeps the hope for my favorite platforme alive.

beast70
beast70

@beeftaco3232 I'm so lost..... is he joking because if he is not I might laugh my self to death!!!

Grovilis
Grovilis

[This message was deleted at the request of the original poster]

Rocker6
Rocker6

Yeah,heard this already.Well,its a port,so it probably didn't cost too much for them,but still,Im glad because of this,and its more good news for us PC gamers. Alan Wake is a great port from what I saw,one that really took some true effort to create by adding all those awesome advanced graphical settings and free DLC while also being priced properly. I don't have the game yet though,Im waiting for retail launch on March 2nd when I'll grab it,looking forward to playing it.Also,here's to hoping we well see more PC support from Remedy in their future games after this news...

beeftaco3232
beeftaco3232

[This message was deleted at the request of a moderator or administrator]

Bpg3D
Bpg3D

Hopefully this encourages Remedy to make an even better sequel. I enjoyed Alan Wake, but felt it could've used less action and more adventure/horror.

BuiltForSin
BuiltForSin

Completely misleading, Remedy already had the PC version well along before Microsoft wanted it put on hold.. comparing this to other titles that didn't have initial plans for a PC port and would have to start from the process from scratch in order to have one is ridiculous for anyone to actually buy into. Ofcourse, most fanboys will simply look at the headline and run with whatever first pops into their head.. sadly that knows no platform exclusivity.

clockwork_boy
clockwork_boy

This is great news. This guys deserve it. More games on PC please!!

Raeldor
Raeldor

The power of Steam! :)

Mark_HD
Mark_HD

This proves that there is no excuse for not releasing a game on the PC, other than to force people to buy a console.

mickey_mickey48
mickey_mickey48

and still PC is weirdly ignored by most developers now...

scout7
scout7

This is what happens when a PC port is done right.