Activision vets making freemium FPS

Former Call of Duty and Guitar Hero manager joins with Treyarch executive producer to form U4iA Games, produce "core games for a social audience."

The freemium model has taken off in the massively multiplayer online and social spaces, but it has yet to reshape the current king of core games, first-person shooters. A new startup from Activision veterans is looking to change that by bringing social and freemium models to the hardcore space.

Oh, "euphoria." We get it now.

U4iA Games, a new studio cofounded by Activision veterans Dusty Welch and Chris Archer, announced that its first game will be an "online-only, hardcore freemium, first-person social" title. In the announcement, CEO Welch said, "Many studios are making casual games for a core audience. We're making core games for a social audience."

Welch and Archer have a combined 34 years in the gaming industry. Before founding U4iA, Welch served as a senior vice president at Activision, helping launch Call of Duty, and acted as general manager of the Guitar Hero brand from 2006 to 2009. Archer is a fellow Activision alum with experience at Treyarch--but no direct connection to Call of Duty--and spent a year as studio head at Sony Online Entertainment, working on the canceled spy MMO The Agency.

Few details regarding U4iA's first title were given, but the announcement does specify that targeted platforms include social networks and mobile devices. A beta of U4iA's first title is set to launch in 2012.

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Discussion

31 comments
SicklySunStorm
SicklySunStorm

If I wanted to be social, I wouldn't want to be holding a control pad/mouse & keyboard, and sealing myself in a room away from annoying family to get my game on.... Not for me, but I'm sure today's kiddies may get a kick out of this

warhawk-geeby
warhawk-geeby

I was interested until I read social. Get out.

Oil_Rope_Bombs
Oil_Rope_Bombs

Why are people complaining it's "freemium"? Of course, companies have to make money somehow. Would you make a completely free product, and get nothing in return? No, you wouldn't. It's like selling your house with everything inside it for free. Besides, most "freemium" MMOs are like this. Play4Free, Pay2Win.

firebladedx
firebladedx

You unlocked the SCAR!!! purchase it now on the store for the low price of $9.99 and get a free silencer for a limited time only. *5 hours later* You hit prestige!!!! Now auto deleting all your guns, while you wait, why not check out the online store!!!!!! DERP!!

Bad_Gamers83
Bad_Gamers83

Cool! But eh? I'm having mixed reactions o.o For some reason I think it'll end up looking like Commando, with an isometric view... will keep eyes open

MunchTooEat
MunchTooEat

It will ended up like Battlefield Play4Free, Play4Free Pay2Win

Death_Blade_182
Death_Blade_182

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Ni6htSorrow
Ni6htSorrow

Uhmmm, didn't Team Fortress 2 already reshaped the FPS F2P model?

mstrchf12
mstrchf12

Why do they have to constantly have to refer to COD ???? Its as if working on a COD game gets u a Ph.D or sumthin in gaming....:P

Reyveign
Reyveign

Maybe this means their next CoD will have some innovation.... Then they can milk the "freemium" FPS instead.

kex72
kex72

Ehh... Good for them I guess.

MasoodAhmed
MasoodAhmed

What if Rockstar hires Infinity Ward? Then you will get sequels after 5 to 6 years. That's what I love about Rockstar.

GAMERALL
GAMERALL

HFPSS Hardcore First Person Social Shooter LOL

Soothsayer42
Soothsayer42

They should make a new cod engine... Graphical improvements please. With all those money they make from mw3.. huuuh

Rocker6
Rocker6

Yay,more bland FPS games,just what gaming industry needs...

StrifeDelivery
StrifeDelivery

Just from reading the article, it seems that some people may have misread it. It isn't Activision themselves that formed this studio, it was Activision vets, or put another way, previous employees of Activision. Activision has no ties to this.

MJ12-Conspiracy
MJ12-Conspiracy

Eff this Shart man...... If i want a first person shooter I'll play Rage again or one of the Halo games or if I had a PC that ran higher end games I'd go back to Quake 3 or even try and track down a copy of one of the Unreal games...... Free 2 Play and freemium works in MMO's because most MMO's are RPG's but even if it was a RPG which Activision has in World Of Warcraft I still wouldn't touch it because I refuse to give money to a soulless organization like the big A, they suck and should be put out of business, Hey M$ aren't these jerks infringing upon some obscure trademark of yours?? Sue 'em, do us all a favor and run them into the ground..... Harsh words but I absolutely hate anything Activision....

Flint247
Flint247

Halo Reach will keep me busy for my FPS needs.

Too-DementeD
Too-DementeD

Activision is just same old same old with these FPS games. I think the next game I buy that will have ''Activision'' on the cover, is whatever Bungie is currently developing.

Barighm
Barighm

Casual shooters? Like 2D side-scrolling/bird's-eye view stuff a la NES era, but much easier?

Vampire64
Vampire64

Another useless FPS? Sigh...

svaubel
svaubel

OMG how many more shooters do we freaking need.

Xeogua
Xeogua

I'm glad they put that under the picture, because I would have never figured it out.

Crashbox45
Crashbox45

This better not be a F2P Call of Duty that they're working on.

Freezezzy
Freezezzy

It was only a matter of time.

Sethbeastalan
Sethbeastalan

I really like Quake Live and TF2. Hopefully this has the same level of quality as the those, and the success of the last one.

sladakrobot
sladakrobot

[This message was deleted at the request of the original poster]