Activision unfazed by Disney Infinity

Publisher says it is "flattered" Disney is competing with Skylanders, believes it will continue to lead the market.

Disney today announced plans to go toe-to-toe with Activision's Skylanders series through its new game and platform Disney Infinity. With a formidable stable of franchises like Toy Story, Pirates of the Caribbean, and The Incredibles to draw from, some may think Disney Infinity is putting a scare into Activision. But that's not the case.

Activision vice president of consumer marketing John Coyne issued a statement to GameSpot today welcoming Disney Infinity to the market, but also making clear Skylanders is the king of the category.

"We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time. We are also flattered that one of the leading family entertainment companies is joining our 'toys to life' category," Coyne said.

"We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games. As a result, we are well positioned to continue leading the category."

Activision's Skylanders series has generated more than $500 million in revenue since its inception in 2011. The game's most recent entry--Skylanders Giants--drove more than double the unit sales of the original Skylanders in the United States during December 2012.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

72 comments
Disneygamer01
Disneygamer01

I support just about anything disney. This does sound fun and a little on the expensive side if its like sky landers. I especially like the fact that they will be releaseing content on it each year, that shows the Disney dedication that I like.

otters123
otters123

I agree with the Disney fans. I love Skylanders, but Disney? I can't just stop supporting Disney because of Activision! I only sit here, suporting Disney and hoping they used the choice to buy Lucasfilm and Marvel WISELY. I mean that if they pull in a good amount of Star Wars, Indiana Jones, and The Avengers in, they WILL MAKE MORE $!!!!!!!!!!!!

epross
epross

Disney is going to wipe the floor with them.

boarwar
boarwar

Bobby kotic's reaction to disney infinity:

LOL good luck...

Evanrocknuma
Evanrocknuma

This looks like it takes so inspiration from Disney Universe (if you haven't played that, that is a compliment) I just hope they gear this towards general audiences.  I don't want to breeze through this being 19.

marcusmattingly
marcusmattingly

My kids absolutely LOVE Skylanders. As much as I love Disney movies, etc I have my reservations about this product. For one the graphics and hack-slash gameplay in Skylanders are top notch. I'm not impressed with the Disney game yet, I need to see more. So far the graphics looks kind of dated and stiff to me.

The main thing with me is this...yes, Disney has created some great characters and worlds, but we've seen them all before over and over for years. I feel like with the Disney game I have seen it all before. Skylanders is making cool new characters, and their powers evolve as you level them up.

I agree with what a lot of people are saying..let's see a Pokemon spin on this. My kids would go nuts for that. They are crazy about Pokemon.

I would also love to see a Marvel take on this.

Fandango_Letho
Fandango_Letho

Say what you will, Disney's worlds are a million times better than Spyro's to me.

rey2
rey2

Big sweat behind Activition's head by now.

Rovelius
Rovelius

"and are pouring more creativity into our games"

ROFLMAO

kbaily
kbaily

Come on Nintendo! Why aren't you doing this with Pokemon?!

Kaiser499
Kaiser499

Obviously they aren't going to admit they are worried but in reality they are very scared, Toy Story, Pirates of the Caribbean and The Incredibles are huge and lots of kids know who they are, Spyro not so much.

NoDzombie
NoDzombie

well they should be worried, my fiance doesnt really do games, she will play the odd simple thing with me in co-op, like the lego games or something, but the second she saw the trailer for this she decided she wanted the game and to collect every single character they ever make for it, so i recon Disney are on to a winner with this one

ilantis
ilantis

I don't plan to buy neither of the games, but Spyro's portal and toys look much, much better (even if the gameplay in Disney's game seems funnier, especially if you consider a map editor).

grasshopper6
grasshopper6

lets see how much disney will charge for them 

SirNormanislost
SirNormanislost

Yeah what's there to be worried about? It's not like Disney has 100s of characters that people actually recognise as a opposed to just spyro....

And that's not including starwars or marvel characters

DriedMoss
DriedMoss

Wonder how much those figures are going to cost. Please no more than 5 bucks a piece. Unless each character brings with them new levels, editing items, missions, etc. 10 bucks for each Skylander was a bit much when all you get is a digital version of it in game (not including the adventure packs). If they're planning on June 2013, that's very ambitious indeed. Don't be a rushed product...please!

SirNormanislost
SirNormanislost

@Gen007

Yeah this going to be some tough competion especially if Disney reachs into its recently aquired marvel and starwars franchises

Dragorro
Dragorro

activision is unfazed cause its a swirling black mass of shit that only eats your money.

DriedMoss
DriedMoss

Activision- just make a level editor in Skylanders and you're golden. I like the ideas Disney Infinity brings, which will make Activision and Visceral try new things with Skylanders. Toys to Life is a market I'd like to see more diversity in. Sales will shift towards Disney Infinity, but I don't see Skylanders being affected as long as Activision allows new ideas to surface. If Star Wars gets into this I can see some big competition. Time will tell. I can see myself collecting those toys and playing with my girls. They will love this stuff.

DrYnot
DrYnot

Screw Skylanders! You have Toys For freakin' Bob on your payroll! Buy Star Control back from Atari and put them to work on making a real Star Control 3!

YYankee
YYankee

It will be interesting to see if Disney puts Star Wars characters into this.

craigprime
craigprime

Disney Infinite's main advantage is it's memorable characters, whom we can all relate to and recognize, from the kids to the adults. 

Skylander's on the other hand, gives more of a sense of discovering a new monster in a Pokemon Knock-off.

Plus, who doesn't want to play as Mr. Incredible with a Buzz Lightyear wing-pack, and in a level you made youeself?

blueboxdoctor
blueboxdoctor

Don't be so sure Activision, Disney can sell these like there's no tomorrow at Disney World.  They just added a new fantasyland expansion, which is designed more for girls, so for boys all they have to do is sell something attached to a video game and boom, sales of these in parks goes wild.

magicaldropking
magicaldropking

I hate Skylanders. Its success means we'll likely never see a new Star Control.

BlendThree
BlendThree

Traditionally, Disney has had a difficult time making big splashes with their franchises in the video game realm.  What may make this latest venture different is the toy angle- a market they have mastered.

DragonMage2k4
DragonMage2k4

Disney can eventually add both Marvel and LucasArts (and possibly Kingdom Hearts) characters to Disney Infinity. I know those will sell.

advocacy
advocacy

If only they'd make a game of this using Pokemon.

lazycomplife
lazycomplife

Disney has even more marketing experience than Activision, and they have those big franchises, and parents willing to buy Disney collectibles.  I'd say it's good competition.  Arrogant Activision.  Like Rock Band wasn't a threat, right?

gamebuyer22
gamebuyer22

Activision knew they could create a piece of shit game and that stupid parents and kids would buy it because it has the gimmick of way overpriced figures. Pretty sure Disney well make a crappy game also.

Darkmoone1
Darkmoone1

I really don't think, EVEN with Pixar and Disney characters, this game will sell as much as Skylander has.

Evanrocknuma
Evanrocknuma

@rey2 I don't really foresee this harming them.  Since they're the only one in the genre, Disney joining can only broaden the genre's appeal.  I'd imagine fans of Disney Universe will also pick up Skylanders.

CasualGamer36x
CasualGamer36x

@Legend002 Lol your profile pic and your comment are awesome together. I can  imagine Batman saying that and Activision running off scared lol

darkbuster_exe
darkbuster_exe

@SirNormanislost 

Honestly, I wouldn't worry about it too deeply right now either. Disney no doubt has better characters, but if I know Disney's marketing department, selling the toys will come first & the game will be an afterthought. Now I'm unlikely to ever play either game, but Skylanders seems like a solid game with a twist on the Pokemon factor.

If Activision has anything to worry about, I'd say it's being forced into cross compatibility in the same manner as Rockband/Guitar Hero.

DriedMoss
DriedMoss

@Dragorro And I pay for that $hit - oh well - eventually when you eat too much your sides start to stretch and when that happens people start looking at you differently - and stand off.@Dragorro @Dragorro

---Cipher---
---Cipher---

@YYankee "if" or "when" is the question. I've no doubt if their game takes off, they'll use that card in a second.

Zorphose
Zorphose

@YYankee You know looking at it I feel that they are at the stage where they want to prove they can handle the Star Wars brand. I doubt trying it out here would be wise especially with the them testing the waters so to speak x.x time will tell though :D

x-TwilighT-x
x-TwilighT-x

@gamebuyer22 I play the game with my daughter, I even find it fun. It's a gauntlet dark legacy feel with a ton of characters. I will admit they are a bit pricey, at the same time not. Sure over the course of buying all of the characters I will have spent a ton of money, around 400$ in fact. But in the end one or two a month it doesn't really feel like much, I spend a lot more on coffee and gas. At least it's something I can enjoy with my little girl.

Stebsis
Stebsis

@Darkmoone1What if they added Marvel, Star Wars and Kingdom Hearts characters? I'd say it definitely could sell as much, and even  more if Disney would just use all of their recources.

legolas506
legolas506

@PETERAKO @kbaily Do you realize how much pokemon would make if they did this?? I would certainly go back to playing the game! 

ekalbtwin
ekalbtwin

@PETERAKO @kbaily I would buy a Pokemon type skylander game.  My kids and I have a blast playing Skylanders Giants.  Booster Pack Video Games, eat your heart out DLC

PETERAKO
PETERAKO

@legolas506 @PETERAKO @kbaily  

there are two problems, one, there are over 600 pokemon. buying them all means you will have to pay well over 1000 dollars, two, this whole figurine thing kinda defeats one of the main gameplay mechanics of pokemon gameplay which is catching them

Darkmoone1
Darkmoone1

@JayQproductions 

You don't have to be a fanboy to know that the names alone are gonna sell as much. Putting effort into gameplay and putting ALOT of commitment to this is what is going to be required for this to succeed. It's common sense, not being branded a fanboy.

@Zorphose

Also what you said.

Zorphose
Zorphose

@JayQproductions well lets be honest pixar/disney characters appealed due to story and if i take a guess at the audience demographics it would seem to be more for boys rather than girls. In this regard Disney lacks the cool factor that drives these youth addictions simply due to the average character design being.. well boring. Glancing at the models I have seen other than brand recognition, disney/pixar would have to show something more than the generic to be truly competitive. I love pixar but unless they can pull from the girls in twilight fashion this seems like its going to be an rigorous up hill battle.

JayQproductions
JayQproductions

@Darkmoone1 @lo_crow98 dude, it's basically skylander with Disney and Pixar characters, If you honestly think Skylanders will continue the same success and be more successful than the same game with bigger names and more recognized characters, I would call you.....well IDK, i guess I would call you a fanboy but being a fanboy of Skylanders is sad enough that I'll just leave you alone now.

lo_crow98
lo_crow98

@Darkmoone1 @lo_crow98 Mine would be naive, except it is backed by Pixar and Disney being huge with adults and children and are widely beloved and well-known.