Activision has today announced that it will be an exclusive sponsor of the 2003 Gravity Games. It was also announced today that NBC will use Activision's proprietary Tony Hawk's Underground game engine to illustrate street and vert competitions during their broadcasts of the event.
"The Gravity Games is a perfect fit for our brand and the event's timing is ideal to support the launch of Tony Hawk's Underground," said Will Kassoy, vice president of global brand management, Activision. "With the NBC broadcasts, the Gravity Games generates record network ratings for action sports programming and reaches millions of fans of both action sports and our popular Tony Hawk series. As a result of this unique alliance, Activision will be able to match its industry leading gaming technology with one of the most popular action sports events in the world."
"Activision is such a great fit with the Gravity Games and we are thrilled to be partnered with them again this year," said Wade Martin, general manager of the Gravity Games. "The Tony Hawk's Underground game technology is amazing and is a complement to our Gravity Games broadcasts."
Tony Hawk's Underground is currently scheduled for release on all current console platforms on October 27. For more information, check out our previous coverage of the game.