Activision TMs 'Guitar Hero Modern Hits'

Guitar Hero maker files new application trademark with USPTO for contemporary-music rhythm game.

By the end of November, Activision Blizzard will have this year delivered Guitar Hero Aerosmith and Guitar Hero World Tour for consoles, as well as Guitar Hero: On Tour and Guitar Hero: On Tour Decades for the Nintendo DS. For those counting, that's four all-new rhythm games in its popular Guitar Hero franchise. However, according to Activision Publishing president Mike Griffth, "the consumer still has an insatiable appetite for more."

To that end, Griffth said during a presentation to analysts in September that the publisher is hoping to double the number of Guitar Hero SKUs in 2009, tripling it by 2010. To do so, Activision has begun laying the infrastructure for spin-off installments in the franchise. Not long after Griffth's presentation, Activision filed an application to trademark Dance Hero, an as-yet-unannounced property that joins the publisher's burgeoning list of squatted-upon titles, which also includes DJ Hero, Guitar Villain, and Drum Villain.

This week, Activision has filed yet one more application to trademark with the US Patent and Trademark Office, this time for Guitar Hero Modern Hits. Descriptors for the filing include "computer game software and related instruction manual sold together as a unit," "interactive video game programs," "downloadable computer game software," "video game controllers," and "interactive video game comprised of a cartridge or DVD sold as a unit with a video game controller."

Guitar Hero World Tour is expected to arrive at retail for the Xbox 360, PlayStation 3, PlayStation 2, and Wii on October 26. Activision reps confirmed that Guitar Hero: On Tour Decades will jam in stores November 16.

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122 comments
DeathByControl
DeathByControl

ill get it as long as they add something totally new

MamaLukuBuku
MamaLukuBuku

I believe only fools will continue to buy these hackneyed games in the future. The series has been run into the ground and now they are just being greedy and are running out of ideas.

shani_boy101
shani_boy101

"the consumer still has an insatiable appetite for more". Dude there is no freaking way i'm gonna buy all these Guitar Hero games. just make it DLC, and sell cheaper priced "expansions" of the main games for the PS2 and Wii (if it doesn't have DLC by now). I'm a PS2 owner and i'm probably gonna buy a PS3 in April next year so i'd rather get ONE game, and then buy the DLC of my favourite songs.

division_9
division_9

Activision is so crap, all there games are only good quality when they have a competitor. Its good rock band is around the corner or else we'd be paying 60$ plus 200$ more for a cheap crap guitar controller with a faulty whammy bar and Guitar Hero 3 grade song list - cheap and utter crap - Typical Activision. I really prefer EA since there games are really high quality - e.g. Battlefield bad company and its destructible environments but are just boring.

Thebomb44
Thebomb44

Wouldn't you think it'd just be easier to just make it DLC? What else can you change? The menus? All GH: Aerosmith was was changed characters and menus with new songs, and you could EASILY do that as DLC. People don't like to pay $50 for a pack of new songs that they'll probably only like 5 or 6 of. Grow up, Activision. You think this is a good idea, but you're just overhyped from your success, which you hardly earned.

ZachBobBob
ZachBobBob

GH has gone way, way too far now...

brhisawsome
brhisawsome

i would buy the modern hits in a heartbeat!

BlueKazoo20
BlueKazoo20

...according to Activision Publishing president Mike Griffth, "the consumer still has an insatiable appetite for more." Yes, it's the consumers who have the appetite. That's right. [/sarcasm] Seriously, after seeing Guitar Hero 'fruit-flavored roll-up snacks' at the local Walmart, I get the feeling that Activision's going to whore out this beloved franchise. Just like what Nintendo did with Pokemon...

bengino
bengino

seriously tripling the amount will not make people buy more, it will saturate the market. Just go the DLC route and be done with it, at least this way you won't look like cash whores.

necronaux
necronaux

Contemporary-Music Hero just doesn't have the same ring to it. Classical-Music Hero on the other hand...

Jedilink109
Jedilink109

Wow...they really plan on running the series into the ground. I love these games but dude...come out with some REALLY AWESOME releases, don't oversaturate the market.

StegrShmil
StegrShmil

Why don't they make GH Modern Hits an expansion pack for World Tour. Now Activision is telling me that there is basically going to be S*** to download for world tour.

KokutenNagaki
KokutenNagaki

If only they we're as dedicated about DLC than making spin offs...

MysticDynamite
MysticDynamite

Guitar Hero: Modern Hits? Sounds good, I guess. I'd like to see some Radiohead (already on Rock Band), Arctic Monkeys, Coheed and Cambria (also on Rock Band), At the Drive-In, The Mars Volta, along with some more Red Hot Chili Peppers, Sonic Youth, early Muse, The Fall of Troy, maybe even some System of a Down or Evanescence. I honestly hope we don't get an overload of My Chemical Romance, AFI, Linkin Park, or any pop punk band (I guess one song is okay).

Strategygamer22
Strategygamer22

ThickFreak-Guitar Hero: Metallica is coming this holiday. I'm still waiting for a Guitar Hero: Iron Maiden or a Guitar Hero: Dragonforce.

n4m3l335
n4m3l335

Seriously, why don't they just make games based on genres. Like GH: Metal, or GH: Virtuoso.

themovi3nut
themovi3nut

They should make a Guitar Hero game decade specific like the 70's would be good and they could always make a sequel for the extra songs or just sell them via XBL. BRING ON THE DJ HERO!!!

chelosera91
chelosera91

I like the idea, since I dont know that many old songs. At least its better than having a whole game of only one band. *coughaerosmithcough*

cjothom
cjothom

Hmm...sounds quite interesting. I would love to be able to play some of the modern stuff. But, like anything, it could be interesting or it could just be another waste of money.

haarisa
haarisa

They should make a Rock Band or Guitar Hero Hip Hop Edition and take some of the live stuff, such as the California Love/Shed So Many Tears live version and have the people follow that [or Roots if you're a Roots fan] or any of the Hip Hop classics.

Proman84
Proman84

Activision cannot inflate this bubble forever, one day it will burst (and yes, the cow analogy works here too). One day consumers will understand that they are being ripped off and are paying full prize for what essentially bods down to a few extra songs. New installments should be yearly or bi-yearly and should offer some noticeble visual improvements among other smaller things. Couple with seasonal extra song download packages is the right way to go.

infect999
infect999

i'm not going to bother with this game at all, but the track list could be either fantastic (more modern hard-rock/metal songs would be best) or a total flop (pop-rock and piss-poor bands such as simple plan, nickelback, or, God forbid, more no doubt flood the playlist). Looking at Activision/Neversoft's track record since they took over the franchise, the latter seems like the more likely outcome.

sbjedi
sbjedi

100th comment this would be an awsome game not knowing any of the older songs on the games is quite anoying but isoon learn them

Ashley_wwe
Ashley_wwe

Guitar Hero: Modern Hits? awesome! we all love our classics, but there are many, many songs that I would love in GH games in the past 10 years or so... Paramore, Green Day, My Chemical Romance, Blink 182, Evanescence...

Big_Dumb_Bunny
Big_Dumb_Bunny

In regards to the whole "you can just buy the disc" thing, I think the point some people, including myself are trying to make is that it's more about value for your dollar. I could by GH3, or GH:Aerosmith for $70 (cdn) and just get the disc (I happen to own GH2) OR I could buy Rock Band 2 (I also own RB1) for the same price, import all the RB1 songs for $5 and still have access to all my DLC and have the luxury of being able to access it all without disc swapping. Also, I'd also like to point out that Rock Band's DLC is slightly cheaper than Guitar Hero's which up until World Tour is released only covers a single instrument. But to all of you that said they won't stop because we keep buying, you're 100% correct.

Big_Dumb_Bunny
Big_Dumb_Bunny

[This message was deleted at the request of the original poster]

ThickFreak
ThickFreak

Okay, where the hell is Guitar Hero: Metal or Guitar Hero: Metallica?

Poison_Me_Rum
Poison_Me_Rum

This is getting ridiculous. Seriously. What's wrong with download packs? Activision should take a look at what Harmonix are doing. At least with the silly AC/DC disc you can export them to Rock Band 2. I personally would prefer to play all my songs on ONE game. I will be getting World Tour, but I don't think I'll be bothering with any of the spin offs, just like I didn't bother with the Aerosmith game.

ctg867
ctg867

Yea, and they also filed a trademark for DJ Hero. WHERE THE HELL IS THAT HUH ACTI BLIZ! I'M WAITING! No but seriously, no guarantee this will every see the light of day. Don't get your hopes up or any reason to say that the Guitar Hero franchise sucks or all that garbage. For the record, when Guitar Hero: World Tour wipes the floor with Rock Band 2, critically and financially because of it's track list, new features, and awesome, reliable, innovative instruments, you'll all sitting there still trying to knock it and feeling foolish for doing so.

gnrlstuart
gnrlstuart

they are whoring this frachise to death. i'm fed up of activision, they havent done anything different in ghwt, they only tried to have more stuff and be bigger, not adding anything different or exiting to the genre. i think i'm gonna get rb2.

Maskedgamer1
Maskedgamer1

but GH only had one spin off with Harmonix, now activision is making all these new ones but ya RB will probably be seeing some games like this in the future too

steve04
steve04

you dont have to buy a whole new set of instruments. just the cd. that shows how much you know. they WILL keep milking this franchise, since people dont stop buyibng these games, no matter hjow much you complain. besides, people want money. especially developers and such in companies like activison. so live with it. what would you do if you found a gold mine? i wonder what will happen to all you rb fan boys messaging here about spin offs when rb starts releasing its own. its very likely that they will want to start doing things this way too. (they did release the extra drum set that is really expensive..its not a spin off, but hey..you cold just stick to your old drums. its just a game)

steve04
steve04

No matter how many people complain about the milking, all the games released still get sold like crazy. people want money. live with it. what would you do if you found a gold mine? And who says you have to buy new instruments? clearly you can just buy the discs by themselves. If you ask me, its a matter of time before rock band starts doing its own spin offs. GH didnt have spin offs until after GH2. i could be wrong...but dont think its impossible

Jab7604
Jab7604

For the people compliaining about purchasing new instruments and plastic Accessories, YOU DO REALIZR YOU DONT HAVE TO BUY THEM, THEY DO SELL THE GAME SEPERATELY.

sonicdah
sonicdah

The GH franchise was at its zenith at GH 2. Then GH 3 came out and is now going on the slow, painful, and humiliating downward spiral of sellout. Has anyone seen a recent box of Frosted Flakes lately? My point exactly. RB for me all teh way!

Autolycus
Autolycus

careful act/bli you are going to start stepping on toes of consumers if you start pulling an EA and milking them for every iteration of the simple gameplay. The only way you can do that successfully is if you give your already loyal customers more free stuff so they dont feel unimportant

LikwidX3
LikwidX3

lmfao people act like just because they are milking this thing that GHWT wont be absolutely amazing. youre glad you preordered RB2 instead of GH just because theyre coming out with more/different games? childish.

VenomRitual
VenomRitual

they really are milking this thing. pretty soon we'll get nothing but new songs, and no new features. All I want to know is, where is my FLUTE HERO!?!?!?

Twili
Twili

Oh my god Activision! Stop prostituting Guitar Hero! I now hate you more than I hate EA!

severndigital
severndigital

I am really glad i pre-ordered RB2 and not GHWT. I don't have any guitar type games, but i was hoping for cross game compatabilty .. like i said i am really glad i pre-ordered RB2 instead. thanks for helping me make my decision Activision

Get_Shorty
Get_Shorty

I might put this in the "rent" category depending on their definition of "modern".

Warchief_Zuljin
Warchief_Zuljin

What do you people do with your old games? You keep whining about downloadable songs not being able to be played by newer versions of the games, but why does that matter? Why are you getting rid of your older games in the first place? Are you that desperate for money?

Big_Dumb_Bunny
Big_Dumb_Bunny

Let Activision kill the Guitar Hero franchise for all I care. Look at Rock Band, they've made the songs from RB1 and DLC available for import into Rock Band 2. You don't have to buy new instruments unless you choose too. Their DLC prices are cheaper. And the most important thing, in my opinion, is that they've focused on making a better game for the consumer that isn't going to be outdated every 12 months. Then you have Activision who has (last time I checked) SIX Guitar Hero titles due out in '09. SIX. Why do we need Metallica Guitar Hero and Hendrix Guitar Hero, each with their own instruments? Why not just add them into a preexisting title like GH:WT? How many plastic guitars does Activision think I need kicking around my house? This is simply a company who's excitement over their own sales research is clouding their judgement about what is BEST FOR THE FRANCHISE. The Tony Hawk comparisons I've been reading are right on the money. I personally chose to abandon the Guitar Hero franchise because it became very obvious that every 12 months I'd have to shell out another hundred and whatever dollars to buy the new version with the new guitar whereas if I just stuck with Rock Band I'd be able to incrementally upgrade the game at a much lower cost. Rock Band is made for gamers, Guitar Hero is made for the share holders at Activision.

Bluemalachi
Bluemalachi

See? This is why I hate Guitar Hero. They got a million freaking games and barely anyone of the songs are cross-game compatible. Take Rock Band on the other hand...the entire library, except a few metallica songs, are playable in RB2. Now why can't Neversoft just make one game, World Tour, and release songs for that. I'm not going to sit here and pay %59.99 fr another game every three months when I can just download sweet songs on Rock Band, where my library is 500+ strong or so.

DSgamer64
DSgamer64

This is why I hate Activision, they milk everything they create and more Guitar Hero spinoffs are making the genre stagnant really fast.