Activision sponsors Rock and Roll Hall of Fame
Great guitarists exhibit brought to you by Guitar Hero series, now available to try in the lobby.
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SIDEBAR: The history and cultural relevance of rock and roll may have been born of a seething cocktail of anger, rebellion, cultural repression, and a good bit of the blues, but it will be brought to the people by Activision. The Rock and Roll Hall of Fame and Museum today announced that the Guitar Hero publisher has signed on to sponsor the antiestablishment establishment's exhibit on legendary guitarists. In addition to perusing displays related to Johnny Cash, Kurt Cobain, Jerry Garcia, and Robbie Robertson, visitors will be able to try out the latest installments of the Guitar Hero franchise on a nearby demo kiosk.
Activision is also sponsoring the Hall of Fame's annual induction ceremony, set to take place Monday at the Waldorf Astoria in New York City, far from the museum's actual Cleveland, Ohio location. This year's inductees include Leonard Cohen, The Dave Clark Five, Madonna, John Mellencamp, and The Ventures.