Activision rejoins ESA

Call of Duty, World of Warcraft publisher returns to Entertainment Software Association after 5-year absence; Tencent joins lobbying group.

The Entertainment Software Association (ESA) announced today that Activision Blizzard and Tencent have joined the industry group. The ESA is responsible for putting on the annual Electronic Entertainment Expo and represents the industry's interests on Capitol Hill.

The ESA's membership now stands at 37 companies, including heavyweights like Microsoft Corporation, Nintendo of America, and Sony Computer Entertainment of America, among others.

Activision left the ESA in May 2008 citing "business reasons."

Today, Activision Blizzard chief legal officer Chris Walther said the company is "excited" to return to the ESA.

"ESA has a long track-record of supporting its members and the video game industry, and we look forward to sharing our unique perspective and experience with them," Walther said in a statement.

Tencent is a significant Chinese Internet company that owns a majority stake in League of Legends developer Riot Games. The outfit also owns 40 percent of Gears of War studio Epic Games and has two employees on the developer's board of directors.

"ESA supports and cultivates collaboration among member companies," said Tencent director of business development and industry relations Gordon Bellamy. "We are excited to join an association that promotes the development of the U.S. game industry as we are exploring more opportunities in this market."

The ESA recently organized E3 2013 in Los Angeles, which drew 48,200 total attendees. Next year's event will be held June 10-12 at the Los Angeles Convention Center.

The trade association's president, Michael Gallagher, met with United States vice president Joe Biden earlier this year to discuss the role of violent media--including films and games--in mass shootings. The discussions came after the December schoolhouse massacre in Connecticut perpetrated by a reported "deranged gamer" that left 20 children and six adults dead.

ESA lawyers also successfully defended the game industry in a 2011 landmark Supreme Court decision that ruled that a California law preventing retailers from selling violent games to children was unconstitutional. The attorneys, Ken Doroshow and Paul M. Smith, were presented with the GDC Ambassador award for their contributions to the case.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

27 comments
SauhlGood
SauhlGood

now they have a lobbying power...yay...well whatever, we need them to fight off the NRA's scapegoat programs

aoteiwolog
aoteiwolog

The videos in my country never plays fast.WHAT SHOULD I DO?????

OldKye
OldKye

Why would you not want this lol let the gaming company's fight every senator(and 70% of California) who makes stupid "Gun's and mental illness left untreated don't kill people video games do" comment lol .

I don't have the money or time too fight this form of stupidity so someone has to do it.

DeafJerzy
DeafJerzy

So.. World of Warcraft 2 is.

gammerz26
gammerz26

I thought they were re-joining the European Space Agency. I didn't know they'd left!

KAGUYA-ORBIT
KAGUYA-ORBIT

how is this bad? unions exist so these companies can survive. people who don't like unions are usually republicans... 

thermalmotion
thermalmotion

The headline should read: Satan Returns to ESA

G4m3r0uTL4wZ
G4m3r0uTL4wZ

I first read ''Activision rejoins EA''

I was like, thats it,gaming industry is going to implode.

Grenadeh
Grenadeh

ESA? What is this the 90s?

northArrow
northArrow

"ESA supports and cultivates collaboration among member companies,"

And probably collusion

GrandMaster555
GrandMaster555

I think it's great that the video game industry felt backlash when XBOX tried to rape us and charge us for it.  Let's see what less educated people who have no knowledge of anything want.  The sheep shouldn't fight back but...  Who knows.  They might have a gamer in the family?

One can only pray especially since there are still XBOTS running around.

pwnater777
pwnater777

Why do they have to comment on the whole video-game-induced violence topic? Video games are just the newest scapegoat for tragedies, like how rock music used to be.

WantYouBad
WantYouBad

@OldKyeGuns don't kill people

Uh-Uh
I kill people
With guns (pow)
Hey punk ass gangsters what you lookin at?
You think you can front with me? You better watch your back
Because I have a lot of guns and I can shoot them good
I'm a menace from society, a boy on the hood



SpookyHoobster
SpookyHoobster

@KAGUYA-ORBIT in a situation like this i don't personally see anything really going sour but labor unions can cause things to go piss poor in quality (the school system) or over priced (GM was one I think)

AstartesLegion
AstartesLegion

@pwnater777 Yeah, but it says the ESA represents the industry on Capitol Hill, so they are the ones protecting video games against certain idiots in congress.