Activision plays with Barbies

Publisher dresses up deal for game-making rights to Mattel's popular brand; Activision will also republish older Barbie titles.

Activision's recent wheeling and dealing has netted the company a superspy and a superbabe. Just weeks after acquiring the rights to the James Bond license from Electronic Arts, the company has signed on another big-name license--albeit one on the opposite side of the spectrum.

Santa Monica, California-based Activision today announced that it has signed a multiyear agreement with toy company Mattel to make games based on the world's best-selling doll, Barbie. The license was previously held by Vivendi Games. Five games have been announced to fly under the Activision banner as part of the deal. Two of the games will be all-new and are expected to be released this fall, and three will be reissues of previous Barbie titles.

The Barbie Diaries, released earlier this month on DVD, will be the foundation of a new PC and Game Boy Advance game, and Barbie in the 12 Dancing Princesses will be the setting for a new PlayStation 2, PC, and GBA game. The three rereleases include Barbie Fashion Show, Barbie and the Magic of Pegasus, and Barbie Beauty Boutique--no specific platforms were mentioned.

No pricing or rating information on any of the games has been released.

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Discussion

45 comments
gnbfd
gnbfd

Why not just buy the rights to Barney & Friends?

aponly
aponly

Both of my girls (aged 8 and 3), love the Barbie computer games. The more I get them playing, the less my wife will bother me with playing too many games, because she will see the whole family being assimilated into gamerdom.

NeoJedi
NeoJedi

Activision is acquiring a lot of big name franchises and are getting bigger and bigger every day.

rvinsc
rvinsc

Only kids would like to play that, I'd never buy any Barbie crap.

Narwaffle
Narwaffle

I'll have to buy it straight away!

Angel_Belial
Angel_Belial

What is it with people? Oh yes, it's such a crime to release games that actually suit what a lot of young girls are interested in. Come off it. This is a good way to get females playing video games - you know, by actually making them feel included in the market. I don't blame girls for liking what they like, such as Barbies and girly things...after all, those are the things they're encouraged to like from birth, just like boys are encouraged to like guns and super heroes. Guys are always complaining that there should be more female gamers out there, but the replies I've read to this news article certainly contradict that. Good on Activision, I say.

nintendorocks
nintendorocks

Why would Activision even want the Barbie liscence? I really doubt those games sell. Not many girls who play with Barbies are also interested in video games.

nacho4511
nacho4511

wow barbie. I wonder how many eight year old girls own a game system????????

TryMe01
TryMe01

thats great if GameSpot have to review them!!! lmao!!! :D

smbius
smbius

If Activision makes a gripload of money with Barbie...so be it...fine. they just need to use the revenue and 95% of their resources to make good games. Barbie can be crap since tons of Babie fans will buy it.

WolfSkill5544
WolfSkill5544

OH MY GO!!!! They are gonna spend that much money on making Barbie games, instead of focusing more in new and better games. That's so lame. Now I see why some companies lose so much money by end of their fiscal year.

Kasrkin_BA
Kasrkin_BA

If they made a 'Barbie: Fight to Hell' then I'd buy it. Imagine playing Barbie while fighting demons and infamous evil people like Hitler, Genghis Khan and Sarah Jessica Parker. The possibilities are endless with a license like that!

mumotuma_man
mumotuma_man

why make barbie games? thats not even the same audience... very few seven-year-old girls like video games... i dont see the logic...

EvanO_O
EvanO_O

Barbie Horse adventures FTW!

Strike_Zer0
Strike_Zer0

Whoa screw saving for a PS3 I'm gonna save for this instead! XD

LordsWarrior
LordsWarrior

Ok.....own up...whos tracking this game?

JLCrogue
JLCrogue

I can't wait to play with my barbie!! ROFLMAO!!... jk Barbies are for n00bs!

metdevthegamer
metdevthegamer

They might as well license shovels and tombstones now....

Jason90210
Jason90210

More barbie games to add to my collect--Ummm... i dont like barbies, what are you talking about. Who told you i liked barbies, cuz i dont. Seriously...

metdevthegamer
metdevthegamer

Not a lot of gamers play with Barbie dolls, and people who play with Barbie dolls don't really play video games that much, so Activision basically shot themselves in the foot. No wonder they're behind EA in the market.

Ohidjwae
Ohidjwae

2%? I think that might be a bit high! ;-)

Drachman
Drachman

And just when they realize only about 2% of video gamers care about barbie, they will drop it like they never had it to begin with.

Fralaf
Fralaf

Wouldn't it be funky if Activision crossed over their two new big licenses and made Barbie appear as a Bond girl in the next James Bond game? Synergy, people, synergy!

caesarbites
caesarbites

I can't wait until the "no clothes" Barbie mods come out. I'll be 6 all over again, and immature...

kattahn
kattahn

Well, all us gamers with kids need something for them to play while we're playing oblivion. :)

paradyme777
paradyme777

*smacks head*...Well you have to attract the other audiences somehow...What with all the hot coffee and stuff going around...

bored88
bored88

Sounds better than the turd game. They could have at least brought it to next gen consoles!

khggame
khggame

Interesting....NOT!!

player_leo
player_leo

I sure hope it's like DOA Extreme 2 !!

soul_motor
soul_motor

Maybe they'll re-release Barbie Horse Adventures for the Wii!! Oh joyous day!!

shizwill03
shizwill03

Oh god. Yay for getting the big names but........ Barbie? Hopefully they can make a good enough game that wont fly into the bargain bin 30 days after launch.

blackIceJoe
blackIceJoe

I so want this game. NOT What a waste of money even my little sister does not like Barbies.

Drudaddy
Drudaddy

let me guess there gonna make barbie horse adventure 2 lmao exclusive to the ps3

duxup
duxup

Is the Barbie license worth all that much? Do these games actually sell?

Donkeljohn
Donkeljohn

Activision is getting a lot of big-name licenses.