Activision on Call of Duty: "We're not taking anything for granted"

Publishing CEO Eric Hirshberg not worried about preorders being down year-over-year for Call of Duty: Ghosts.

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Activision Publishing CEO Eric Hirshberg is not worried about Call of Duty: Ghosts preorder figures being "well below" from those of Call of Duty: Black Ops II.

In an interview with Joystiq, Hirshberg said the downturn in preorder numbers for the new game are in line with what the company saw during the past console transition.

More uncertainty exists now because consumers are not sure if they're going to upgrade from current- to next-generation consoles or what platforms their friends may be on. This all leads to lower initial preorder numbers, but is nothing to be alarmed by, Hirshberg said.

"Actually, if you look statistically at past console transitions, it's the biggest franchises that have actually fared the best through the transition," he said.

Despite this historical model to go by, Hirshberg said Activision's only goal is to deliver a compelling product in Call of Duty: Ghosts this fall.

"We're not taking anything for granted. I don't care about that statistical analysis," Hirshberg said. "What works for us year in and year out is making a great game and providing our fans with an awesome experience; with the right balance between making the game that everyone knows and loves, but that has a lot of new ideas and a lot of fresh thinking in it so that you want to come and experience it and play it."

Activision and Infinity Ward took the wraps of the multiplayer mode for Call of Duty: Ghosts during a Los Angeles event yesterday. The game mode is described as the most significant overhaul since 2007's Call of Duty 4: Modern Warfare.

Call of Duty: Ghosts launches November 5 for Xbox 360, PlayStation 3, Wii U, and PC. Xbox One and PlayStation 4 versions will release later. All downloadable content for the game will be available first on Xbox platforms.

Discussion

364 comments
pip3dream
pip3dream

SUPER STOKED FOR THAT DOG THO.

csward
csward

Well that makes sense. Shame on Gamespot for a sensational headline that turned out to be no big deal.

the_bi99man
the_bi99man

Not taking anything for granted... except the millions of sales, to millions of people who don't know better games exists, because better publishers weren't able to buy household-name status.

And before anyone jumps all over me saying that they play COD, and also other games, too... I'm not talking about you. You don't make up the majority of the COD playerbase. The vast majority is people who play COD and nothing else but maybe a couple sports games, and couldn't name another shooter franchise (except maybe Halo or BF) if their life depended on it.

AllForJMJ
AllForJMJ

As Curly Howard once said: "Pardon me if I laugh. Nyuk nyuk nyuk nyuk nyuk nyuk nyuk!"

themc_7
themc_7

"a lot of new ideas and a lot of fresh thinking" hahahahahahahaha

beansnob
beansnob

Activision will remain the king of sales. There is no CoD 'killer'. Halo?, BF? can't even think of another fps at CoDs level. CoD is this generations Counter Strike deal with it lol.

Techtroll
Techtroll

Stole the game from Jason and Vince and have just ruined it gradually with greedy tactics to maximize there profits at a loss for a better gaming experience they can convince these new kids but people that know gaming know better

steveel2380
steveel2380

A billion dollar business and this is how they treat there gamers.

Techtroll
Techtroll

Still no dedicated servers so they can make twice the money canceling my pre order keep taking cod fans for granted and sooner or later watch them go to a better game I think they know there losing popularity seems they just wanna take your cash and run there all about dlc before the game is even out gaming has gone to shit with greed thanks activision

caloc
caloc

u kno with all the money that avtivision makes on cod,u'd thank theyd make a decent spiderman game lol

hellrazorangel
hellrazorangel

prestige edition was always $150, last yr the carepack was $180 now the prestige is $200 and the hardened that has always been well under $100 is now $120.. YOU ARE TAKING ADVANTAGE every year the price goes up because people keep paying for it... well not this time. Im not buying your shit. 

playaflyin
playaflyin

Yes yes you are Mr. Activision. You think you can just give us a stupid dog that barks as a killstreak after you spoiled us with pavelows,lodestars,reapers for years. Yeah i definately canceled my preorders as soon as i heard no air support. Lazy ass developers.

RUDi2BE
RUDi2BE

When he said "we're not taking anything for granted" I feel like he grinned afterwards, then started to giggle a little, and then burst out with an evil laugh "bwahahaha".

BIG_RP_RON
BIG_RP_RON

 this is the biggest year in history for gaming - next gen consoles, PS4 and XB1 combined with the best games ever: COD, BF, GTA etc....

Thus, no wonder pre-orders are down - whilst consumers are buzzing with excitement, the developers need to remember that all of these cost ££ or $$ so until things settle and actual FACTS are live re: quality of consoles and gameplay, the corporate shareholders would do well to remain optimistic about their profits and bottom line and just wait to see what happens.

My advice to them all - make what you are making the best it can be and given the loyalty of the gaming world, you won't do too bad.

neotheinstein
neotheinstein

Activision on Call of Duty: "We're taking everything for granted" buy battlefield 4 and titanfall!

Nyrex
Nyrex

They should be worried, It's clear that everyone is getting tired of the CoD hype train now, all they care about is breaking last years sales. You don't see Rockstar doing a self obsessed montage of how many times GTA has been mentioned in the media like Activision did in their over the top live stream.

As self confessed CoD fan since day 1 on the PC, I won't be buying into their BS anymore... Sorry!

edinko
edinko

It makes me always smile when they talk about fresh ideas in a COD game cause I always wonder what they are smoking and if I can get it too.

Must be some very hallucinogenic stuff

steveel2380
steveel2380

Same shit different toilet! When will COD go away

BarraKas
BarraKas

Maybe all the little kids are growing up and seeing the piece of shit cod is since call of duty 2.

aus_pride
aus_pride

To the bitches bitching about the bitching - The reason why people bitch about this game is not only cause of the hit detection, lag, bad physics, short campaign, recycled textures levels and models, light and weak guns,  12 year olds, etc but also because they have started and continued a trend that says its OK to recycle games and not bring out new IP's because its all about the money. 

Picture a world where they do release a full featured and polished Call of Duty Game every 3 years or so and in between, they release a new IP. It wont only benefit them but also other video game developers because they will have new Franchise's to inspire them to create even better IP's and Games. Its a Win WIn for everyone involved.

Penguinlord1
Penguinlord1

Wouldn't mind CoD so much if it wasn't a magnet for a such a bad community. I played Call of Duty games on both PS3 and Xbox 360 and in both situations there seem to be triple the angry, trash-talking people than the players who genuinely just try to enjoy the game. A game can be the best, most-polished game in the world, but if it has such a terrible following surrounding it then it isn't worth anything I think.

osxgp
osxgp

Activision knows how to kill a franchise by adding sequel after sequel after sequel. Tony Hawk? Guitar Hero? Call of Duty? I understand that the game industry is a business and the objective is to make money; but putting a sequel out every year kind of takes away the thrill. It just becomes another standard like Madden football. Don't get me wrong, I have enjoyed the COD games I have played because the controls are easy to remember and the frame rate is solid. I don't care if the game uses the same engine for graphics because when your have enemies trying to kill you, there isn't time to notice the little things like certain textures and what not. The multiplayer has been my only complaint with the series because it just kept getting worse with cheating and lag issues, so I don't play it. On a side note, the COD versus BF war is getting as bad a Sony versus Microsoft. I personally enjoy both series and don't compare the two because they are different games in my opinion.

nemes1s3000
nemes1s3000

You're not taking anything for granted...? Really now...? Is that why there are 7 or 8 Call Of Duty games that are essentially using the same outdated engine, graphics and physics technology...? Fucking retards.

djpetitte
djpetitte

@beansnob 

on PC it doesn't hold a candle and that's the best gaming system there is. Maybe for console that may be true, but that's only because mommies and daddies buy it for their little tikes every xmas for the last 7 years.

bernard978
bernard978

@Techtroll At least they made Respawn Entertainment with Titanfall... it could've been worse and they could have lost the court case against Activision.

Not that there was any doubt knowing the crap Activision was doing to them...

19James89
19James89

@Nyrex The fact that pre-order sales are down on last year says everything. Activision can come out and say "it's because of the next-generation consoles coming out", but that means diddly squat. People purchasing a PS4 or Xbox One could pre-order Ghosts. 

If I was an FPS fan and I was looking at an FPS to buy, I'd go for Battlefield 4. 

I'm not a fan of Battlefield, but that looks a lot better value than Call of Duty.

inmylife
inmylife

@aus_pride I've heard a few people use this argument, and it's gotta be the worst one yet. It is by no means Activisions or Infinity Ward's obligation to "inspire" other developers. If developers follow in activisions footsteps its on them, no one else. If developers can't come up with their own unique ideas then they shouldn't be developers. So go ahead and bitch about the lack of changes from year to year, but don't blame a lack of industry innovation on one franchise.

19James89
19James89

@aus_pride Dude you cannot attack a business for being a business. Businesses exist to make a profit and provide people with products and services. 

telmor84
telmor84

@aus_pride i agree with the 12 year olds and some other stuff but you cant blaim cod devs and the publishers for beeing the problem. if you want to put it this way then they are actually the drive for other devs to show more take it to a new ground. titanfall, destiny... 

shayan_47
shayan_47

@Penguinlord1 The best comment on earth, right here. That's so true that I want to jerk off to it ;) 

inmylife
inmylife

@osxgp well said. This flame war is so lame its getting annoying. Lag is the main problem with COD mp. If they'd fix that they'd be good.

19James89
19James89

@osxgp All Activision, Infinity Ward and Treyarch are doing is supplying demand. There is a huge demand for annual releases of Call of Duty, so they are meeting that demand. If you are going off Call of Duty, then the solution is simple: don't buy the game. 


telmor84
telmor84

@nemes1s3000 they're updaded the engine with every installement and are pretty much the pioneers of giving players 60 fps for years. if you just hate the game don't piss on the parade :)

inmylife
inmylife

@19James89 @Nyrex no. Pre-order numbers are down across the board and it's still being preordered more than any other FPS. They've got nothing to worry about until Titanfall comes out, since it looks like a similar play style as COD. BF will never take over because the play style is so different from COD.

PainfulElegy
PainfulElegy

@19James89 @aus_pride

Correct, but that is to say we shouldn't be trying to incentivize companies into doing more with their games, rather than simply resting on cheaper work and bottom line. Playing it safe is hurting creativity and diversity in most industries, and we have to work to show these guys that those things they think are a 'risk' are some of the best things they could do.

YukoAsho
YukoAsho

@telmor84 Pretty much.  It's people like @nemes1s3000 that have sent this industry to the brink with their short-sighted focus on graphics.  The game play is intense and exciting, and the frame rate almost never falters, the latter being almost unheard of on consoles.

nemes1s3000
nemes1s3000

@telmor84 The pioneers...? Sweet titty sprinkles, did they give you a free copy of the game to spew the bullshit you just typed...?

The fact that people are getting 60+ FPS throughout the years is because the company has not made any major changes to their game engine throughout the years. Consumers are upgrading their PC's every year, while Treyarch is implementing "fish A.I. that moves out of the way" technology.

And regarding the parade that you speak of, it's actually Treyarch who's pissing on you and the crowd from their float while they're passing you by, while it's raining money on them.

DIGN
DIGN

@beansnob @djpetitte shhh, it's time for your bed time. Your mommy is at the store pre-ordering CoD: Ghosts for you as we speak.

djpetitte
djpetitte

@beansnob @djpetitte 

well I can tell you Battlefield outsells Cod on PC. but to me good sales doesn't make a good game. you could say bieber is better than Floyd by that logic, which is false .

19James89
19James89

@inmylife If I had to choose between Call of Duty and Battlefield, I'd choose Battlefield, that game is just pure carnage, pure mayhem and that's good value for money.
 

PainfulElegy
PainfulElegy

@19James89 @PainfulElegy 

Yeh, ghosts will not flop, so the only logical conclusion would to be to make a series of strong, well crafted games that produce a higher profit margin than CoD (which is unlikely) or buy out activision and cut the flow at it's source (also unlikely).


I say this quite often, but I honestly think MS is the reason the gaming industry is dying, being targeted by radical groups, and being such a huge success that it is all at the same time, simply because they reintroduced people 'too old' for gaming back into gaming, and that unleashed the chain of events for CoD becoming popular then slowly slipping into the cesspool it was, while also paving entry for all the dudebros and other more casual groups to become part of the industry, meaning that industry is now watched harder by the public eye, and is basically going the way of television.

19James89
19James89

@PainfulElegy It is hurting creativity and diversity, you are right, but then all these developers and publishers are doing is supplying demand. 24.5million people worldwide bought Black Ops II. That's more than enough of an incentive to keep the gravytrain going for Activision, therefore they'll continue to churn out these games. The only way this will cease to happen next year is if Ghosts flops, which I highly doubt it will. 

inmylife
inmylife

@nemes1s3000 @telmor84 you didn't actually address anything he said. COD has been the standard for controls and gameplay for years, and no one has been able to get to that level, as the sales every year will tell you. 60 fps is a huge deal for console FPS's and COD was the only one doing it for a very long time. Get over yourself sugar tits.

HAWKLANDER
HAWKLANDER

@nemes1s3000 @telmor84 The "fish A.I." is being implemented by Infinity Ward who is putting out COD "Ghost" not Treyarch ( Black ops 1&2) but who am I to correct your vast Call of Duty knowledge.