Activision officially publishing next NASCAR in Feb.

[UPDATE] Eutechnyx actual license-holder, but megapublisher will distribute the next game based on the popular stock-car racing circuit; 360, PS3, and Wii versions confirmed.

Less than a week after it was first rumored, ESPN is now confirming that Activision will publish the next NASCAR game. The company will reportedly distribute the game, the license for which is actually held by its developer, Eutechnyx. The exclusive multiyear deal will see the Big Mutha Truckers and Ferrari Challenge shop make several NASCAR titles.

According to ESPN, NASCAR went with Britain-based Eutechnyx because it is a specialty racing studio. The sports network also said Eutechnyx's relatively small size will allow the stock-car racing league to be more integrally involved in the game's development.

Ed Martin, Eutechnyx's executive North American vice president, explained the reason why NASCAR chose to award the license directly to a developer. He said that toward the end of its licensing deal with Electronic Arts, where Martin helped run the racing series, "EA, quite frankly, lost interest in NASCAR. They had the exclusive license, so they no longer needed to put all their resources into it. They outsourced everything and the [series] languished."

NASCAR 2011: The Game will arrive in February 2011 for the PlayStation 3, Xbox 360, and Wii. That would put it in stores around the time of the Daytona 500, which will open the 2011 NASCAR Sprint Cup Series on February 20.

[UPDATE] Activision has now formally announced the game, which will have over 22 real-world tracks. It will also support up to 16 players and have an experience system which will unlock cars, decals, and sponsors in career mode.

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Discussion

57 comments
wkreps
wkreps

GT5 will only have 3 NASCAR tracks and maybe a dozen drivers. Far from racing with a full 43 car field. You think 23 tracks is bad how about racing the same 3 everytime. Also Activision is the distributor, not the developer. Activision isn’t making a thing. Eutechnyx has got quite a list of features at the games website nascarthegame.com. Also they have been working on this title for quite some time. It is expected to be one of the better releases in the last 10 years and that’s saying something for a first release from a new company.

Reiken37
Reiken37

New NASCAR? Cool! Oh wait.. Activision is making it... GG NASCAR fans, this game just got ruined.

smwat
smwat

If you are going to buy activion games buy them used, PLEASE DONT GIVE THEM MONEY...They have ruined just about every good game franchise that they got thier grubby little hands on. examples (Tony hawk, Call of duty, and even though they dont have a major contract with blizz to mess with there games World of fail craft) I'm sick of seeing my favorit developers switch over to them...why MONEY once activivison becomes head the plot in the games just gets shot over abd over again. Grafics get dulled down (good and bad cause developers think only for grafics now days) and game play becomes too easy even a caveman can play it.

robtheguru
robtheguru

Ooooh 22 tracks! How many corners does each one have? Oh wait...

6h05tly
6h05tly

Activision should of called it NASCAR 2011: THE Racing Game

6h05tly
6h05tly

And before you know it, there will be a Call of Duty/NASCAR crossover :?

robbob8888
robbob8888

Wow this is interesting, not until I see gameplay will I say that I will buy this, and it is interesting to see that this is officially announced when just under 24 hours EA will shut down its online service for NASCAR 09.

grey_fox1984
grey_fox1984

Or Gran Turismo 5 has a Nascar mode and everyone should just play that instead....

CrowUnleashed
CrowUnleashed

Anyone thats linked to that god aweful game Ferrari Challenge SHOULD NOT be working on a NASCAR title. FC was one of the worst racing games I think I have played and this has got me very worried for the future of NASCAR games.

DarkAngeles
DarkAngeles

I guess Activision is going to release 5 new racing tracks for 15$ each?

madSomnambulist
madSomnambulist

This can't help but beg the question about this vs GT5's NASCAR... that being an official license and all. I'm rather surprised this wasn't mentioned in the article. Admittedly, this will surely carry the full lineup and schedule and will hit the specific target audience, but what plenty of profit likely hinges on is if the more general racing genre fan will dig up $60 more for this relatively niche angle. (This does not include 360 and Wii players, of course)

Flatbattery
Flatbattery

After all the bad press this week attributed to Kotick, is this meant to make things better? Activision - "Look everybody, we've confirmed that we are gonna publish NASCAR" Everybody - "Eeeeerrrrm, don't really care!"

dalejrgamer
dalejrgamer

To be fair, during the years where Ed Martin actually supervised NASCAR games before being VP, those games are actually very good (somewhere between 2001 and 2004), which includes Dirt to Daytona and the Thunder series. Still, the name of Activision cringes me in fear. And Eutechnyx doesn't have that good of a background either...I mean, Le Mans is a good game from them, and that's, like, a decade ago.

Colin1192
Colin1192

this developer doesnt exactly have the best track record. I assume this will be worse than EA ever offered

vadicta
vadicta

@MrHatnClogs Lol, you should be their salesman :P

PcGamingRig
PcGamingRig

nascar and activision, don't think i have ever been so uninterested :D

Blaze_Hrimfaxi
Blaze_Hrimfaxi

Just when you thought NASCAR couldn't get any worse...

MrHatnClogs
MrHatnClogs

[This message was deleted at the request of the original poster]

whitemikeph23
whitemikeph23

god, i cant stand activision now because their fearless leader is the biggest douche in the universe besides john edwards.that guy should just shut his mouth and let the games do the talking.but...too late now cuz that company is tainted meat. i'm goin to buy all activision games USED!

vadicta
vadicta

Oh god, I can see the DLC now. Fifteen dollars gets you a oval track, an oval track and an oval track :P

Cmafra
Cmafra

I think GT5 will be the best ever so , no adicional driving simulators are needed

alexLmx6
alexLmx6

big mutha truckers and ferrari challenge is hardly something for a studio to brag about

M3ran
M3ran

:lol: wooooow that is funny,so why did GT5 do it too,and i will not buy it either

Jackc8
Jackc8

Activision = I will not buy.

Pete5506
Pete5506

I will be getting GT5, but if this is any good I will have to pick this up also

fps_d0minat0r
fps_d0minat0r

i had a nascar game on ps2, it was so boring i couldnt play it longer than 10 minutes......which i think is a lot of time for going round and round in circles.

Mr_Manikin52
Mr_Manikin52

No one would buy this! Give us the V8 Supercars of Australia. Bathurst 1000!

helldude90
helldude90

There will be about four nascar games every year, then Activision will rerelease the games and call milkcars

Raiden0127
Raiden0127

NASCAR 2011! Now with separate DLC for EVERY car! $9.99 per car!

Nooberman2k
Nooberman2k

NASCAR 2011: The Sandwich! I did once play a NASCAR game on PC years ago and found it rather tedious. I don't think I've even seen one released in UK for years!

Colonel-Snake
Colonel-Snake

@FallenOneX Unfortunately you probably won't get a GOOD dedicated Nascar game if Ea or Activision is developing it.

FallenOneX
FallenOneX

The fact that many people keep bringing up GT5 makes me stop and think.... Do you really think they spent that much time and effort working on the NASCAR part of the game? I'm willing to bet they didn't, even if it does turn out fun to play. Fans of NASCAR need a game dedicated to just that, just like fans of any other genre.

Kleeyook
Kleeyook

And then EA will pull out a new NASCAR to smash Activision. Then both will argue over who's more evil over the games again.

green_dominator
green_dominator

Eutechnyx worst choice ever, EVER.....Remember SRS? Eutechnyx made that game. Activision is another worst choice ever. I'm using the force to see the future and I have to say it don't look good. The dark side I sense in Activision......

TWayne1020
TWayne1020

I have not seen a good nascar game since Nascar 2004 , so I don't expect this one to be any good either !!

Colonel-Snake
Colonel-Snake

Wow........ leave Nascar alone Activision....

Blackbird34
Blackbird34

No thanks, I'll just play Nascar in Gran Turismo 5.

LoserMike
LoserMike

So Activision is going to try to get into sports? Knowing they have the money I think Acitivision is going to buy the NFL license once their deal with EA expires.

RedSoxfan67
RedSoxfan67

Nascar 2011: The Game... That's About to be Milked by a Greedy CEO of a Greedy Company, should be the name

XAGMNINETY
XAGMNINETY

you know that gran turismo has the full nascar season and stuff, right bobby kotick? you greedy bastard see how much this game sells

GamingBoy2009
GamingBoy2009

As a Nascar fan, it sounds good to me but with Gran Turismo 5 featuring Nascar, Im gonna be torn. Putting "The Game" after its title is really unnecessary though. That would be as bad as a Madden game having the subtitle "The Game" after its title every year.

S001-PRIMAL
S001-PRIMAL

this is gonna be worth a good few laps with bobby kotick running the show. i wonder how blur turned out for him