Activision donates $3 million to veterans' charity

Call of Duty publisher makes sizable contribution to nonprofit organization that aids soldier reintegration.

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Activision's latest blockbuster Call of Duty: Modern Warfare 3 has set day-one records with 6.5 million units sold and over $400 million in revenue in the US and UK. To give back to the people by which the game is inspired and honor their efforts on Veterans Day, the publisher has donated $3 million to its own nonprofit organization, the Call of Duty Endowment.

Activision looks to help soldiers adapt to civilian life.

The Call of Duty Endowment is an organization focused on helping soldiers transition into civilian jobs through vocational training and placement following their service(s) of duty. CODE was founded in 2009 by Activision Blizzard, and this latest grant adds to a previous total of $2 million in donations from the publisher, $1.5 million of which has gone to former service people.

Activision has held various philanthropic events over the past few years. The first Call of Duty XP fan convention took place earlier this year offering gamers a chance to check out Modern Warfare 3 early and participate in other Call of Duty-related activities. Admission to the event cost $150 per person, and all proceeds from ticket sales also went to the Call of Duty Endowment.

For more on Call of Duty: Modern Warfare 3, check out GameSpot's review.

Discussion

130 comments
KrazzyDJ
KrazzyDJ

So they donate less than one percent of their earnings to an in - house organization. Assuming that it doesn't wind up back in their pockets, this is still a great move. Although Activision benefit by this publicity, I'm hoping so do the war veterans through the money !!!

eBentl
eBentl

Irrelevant of how much money Activision have $3m is a pretty amazing donation, I would like a few more details though on their in-house charity, always skeptical of such things

original_elite
original_elite

3 million out of the billions of dollars they make is not a lot.

joey_bulky
joey_bulky

Agree with unholy123, doubt any of them vet will be getting a single cent from Activision knowing the past behavior of the CEO.

botsio
botsio

i think activision has done a laudable cause.this veterans deserve these donations.cause its not easy putting ur life on the line 4 ur country and get nothing in return.i congrat activision on this and push them to do more for these veterans.they are our heroes ,the ones we draw inspiration from.

alexnollent
alexnollent

@MW2ismygame I'd rather not donate money to veterans of a pointless war (Afghan/Iraq) donating to starving kids in Africa helps more than donating to injured people with a compensation grant.

dRuGGeRnaUt
dRuGGeRnaUt

Love or hate activision, if the money is getting to people that need it, this is amazing. Hopefully this starts a trend. Obviously a good PR move, but honestly doesn't matter if people are receiving help. - Here's to more PR moves like this one!

thebeachguy90
thebeachguy90

Publicity stunt or not, at least they're lending a hand to the people who put their asses on the line for the country, that's all that should matter. Even if you think it's not that much, at least it's still something. I bet many of you haters have never even given to the community. I'm not a fan of Activision, but this is something I can respect from them. I'd like to see you haters donate 3 million or more. Until then, you're just being pathetic hypocrites. Unbelievable how some people find any excuse to hate, even towards a good cause. I will never understand some of you.

jasonlc3221
jasonlc3221

@Super-Poke-Bros Fired Vincent Zampella and Jason West over some major BS. They made up their own reasons to fire them just so they wouldn't have to pay them the royalties that were due to them for all the CoD games that sold. They were fired just DAYS before these royalties kicked in. Keep in mind, West and Zampella were the co-founders of Infinity Ward, which was years before Activision got their slimy hands on them.

Unholy123
Unholy123

Thats how you buy PR people you throw money at something that people cannot object to vets, sick people, ect ect and call it charity and what's great is this cost them nothing as this little move is a corporate tax write off. Besides 3 million oh wow and how many millions did you make pimping out your elite service? And why not actually donate it to a real vet organzation instead of your inhouse tax shelter charity sorry don't find this impressive I just see this is as a cheap PR move using vet's considering that most of the money will likely never be used to help any of them.

almossbb
almossbb

well they have money to throw around dont they :P jokin, donation is always good.

LegoAnakin
LegoAnakin

I'm glad they are honoring our troops. Whether it's a small amount of money or a large amount of money, it's better than nothing. Plenty of people don't show thanks.

terrascythe
terrascythe

Half of the money goes to administrators. It's more of a public awareness campaign than an actual charity that physically helps people. The Endowment is redundant, all they do is donate money and give grants to other charities and organizations that actually help veterans. It's obsolete in the face of real veterans organizations. I'm not knocking it-that much, I just see it as a way for Activision to self-promote rather than just donating money directly to real veterans organizations that already exist. Sort of like what Walmart does, they didn't create there own veterans charity, they simply donate millions to the charities that already exist. I'm sure Activision is very happy having the video game CoD moniker attached to real military service men and women. Self-validation.

OfficialBed
OfficialBed

A lot of people seem to be complaining about this but it's better than $0.

railroberto2007
railroberto2007

how about donating to the families whoes husbands and wifes didnt make it back from the war

B4NTH4F0DD3R
B4NTH4F0DD3R

Sadly for them, that's like donating 1$. Donate 30 million and I'll be impressed

x-2tha-z
x-2tha-z

This is more like it. Well done Activision.

ads_legend
ads_legend

They give 3 million to charity yet people still find a way to criticise them. Some people really are pathetic.

Rottenwood
Rottenwood

Good God, am I sick of this series. Especially their relentless advertising, which makes warfare look like a kick-ass heavy metal video. No wonder they're tossing a few pennies at veterans: must be residual guilt for turning their traumatic, life-altering experience into a garish cartoon. I guess nothing honors our nation's heroes more than a bunch of social misfits screaming racial epithets at each other while trying to shoot people in the face with a rocket launcher. Nothing but a tax write-off and a glaringly empty gesture. ActiBlizzard's brass are making a fortune while our soldiers scrounge for pennies at local V.A. hospitals - what a world.

mtait01
mtait01

they made over 460 million on the first day of MW3 sales.... 3 million is nothing to them :p

brendanhunt1
brendanhunt1

PR stunt or not, this will benefit our war veterans and give them the help they deserve.

crossdudu
crossdudu

Who cares if this is just a stunt to get advertising? I bet those vets are happy with the donation, so just leave it this way. Activision probably gets more attention because of people arguing about their donation than by the donation itself.

warhawk-geeby
warhawk-geeby

Quite clearly just a sales ploy.. It's good for the charity, but Activision are just a joke :| I see straight through that company with these x-ray specs of mine 8)

SicklySunStorm
SicklySunStorm

Noble cause to give to any groups of soldiers, but to so blatantly do it under a charity name you've setup yourself - the Call of Duty Endowment - is just too easy to see through, surely? That's $3mil for some free advertising for it's brand whilst also appearing like knights in shining armour for publicity. Someone get me a bucket. The least they could do is give away a couple more similar amounts to those charities that already have their own names, without having to shamelessly shoehorn their own brand name in there.... how about some cash for those soldiers who come home maimed and are left and forgotten Activision? I'm sure you could give some money to them without setting up a Call of Duty Missing Limb Division or something....

NoHotAshes
NoHotAshes

In terms of how much money they have, thats like me donating 3 cents, big deal.

sulaymanqazi
sulaymanqazi

-10 reputation for Activision Reads News... +1 reputation after reading News -9 reputation for activision

mochamoo-ex
mochamoo-ex

All proceeds from that CoD expo earlier this year also went to this veteran program. This isn't the first time they're donating to them.

reteip9
reteip9

Activision giving money away? What is this heresy you speak of!

MW2ismygame
MW2ismygame

while that is nice and is one of the few things with activision that i support dont you think its a bit stingy since they are boasting a record $400 million on the first day ? @alexnollent if your being satiric not cool, if your being serious go to he*l dont hate on a fund for veterans

alexnollent
alexnollent

Why do veterans need $3million? I'm sure starving children need it more.

Son_of_Bmore
Son_of_Bmore

Who care who did it or y they did it but hell they did it & thats kool

jasonlc3221
jasonlc3221

Wow Activision, I'm shocked and impressed. Feeling a little guilty about something disgusting you did in March of '10? Maybe you'll earn back my respect if you keep doing things like this. You're lucky I still bought "a" game from you. First one I've bought from you since March of '10. And yes, it was MW3.

Dennylson
Dennylson

Nice touch Activision, it's about time a little of that vast wealth you have was shared.

Darkefka
Darkefka

Wow a day to pinpoint on the calendar, Activision GIVING money... never thought I'd see that day coming... Ahh they must think people will believe they are so good and so noble so they will actually buy their games more, but every person that might fall in the trap are kiddies and kikoolols wich already have bough all CoD games and will continue to buy them anyway... @zeldisco2009 aren't they already releasing CoD games twice a year?

Crash_WL
Crash_WL

As much as I hate Activision, this is a noble move.

darkcomedian
darkcomedian

I'm sure Activision will be enjoying the tax breaks and good PR.

Oil_Rope_Bombs
Oil_Rope_Bombs

I don't really like Activision but this was nice of them.

mattg90520
mattg90520

Thats very decent of them to do, though, my money is still going to Bethesda Games and the world of Skyrim.

Xeogua
Xeogua

As much as I dislike Activision, I really like this program. I have no desire to ever be in the military, but I deeply respect everyone that is and our veterans deserve this and so much more.

zeldisco2009
zeldisco2009

to compensate that loss they are going to bring a new Call of Duty game twice every year!!!!!!!rofl

airshocker
airshocker

@GS-Yams Which veterans hate Activision? I'm a veteran and I don't hate them.

MemberUnknown
MemberUnknown

Yes 2 million is bird feed compared to the revenue Activision make, but you can respect their actions, even though they are trying to win more people over because of this.

megakick
megakick

Only 3 million? pfft. Microsoft donated as much as 12 millions dollars to vets. Was this posted on gamespot in August?

Yams
Yams

Veterans will still hate you guys. I mean, video games are "the devil", after all.