Activision considering all franchises for mobile

VP of Mobile Greg Canessa says publisher not ruling out any of its "350 different brands" for smartphones and tablets, believes company has great opportunity to innovate in action genre.

There is not a single franchise at Activision that the publisher has ruled out for a mobile game adaptation, the company's mobile vice president, Greg Canessa, told CVG in an interview published today.

What franchises might Activision bring to mobile?

"We have a rich thirty-year history from the Atari days to the Blizzard merger. We have about 350 different brands and IPs to work with," he said. "That's legacy IP, that's triple-A IP, and that's licences with other companies."

Canessa did not name any Activision properties that are in development for mobile, but did explain how the publisher will go about seeking out franchises to adapt to mobile games.

"Our strategy comes back to the gamer," he said. "We are asking ourselves: What will be the most fun, attractive, and interesting Activision property for the mobile gamer? Some IP probably maps better to mobile devices, but mobile allows for all kinds of genres. It's a broad fertile field for game creators, unlike social games. So we're not ruling out any IP."

Canessa claimed there is a lack of "great" action games on mobile, due to "user interface issues." The executive said he believes there is a great opportunity for the publisher to innovate in that genre.

Activision recently established the Activision Mobile business unit and founded The Blast Furnace, a United Kingdom-based developer dedicated exclusively to building mobile games. This studio is led by former Rockstar developers Mark Washbrook and Gordon Hall. The studio's first game, a reimagining of Atari's Pitfall, was released on iOS earlier this month.

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

Discussion

54 comments
vadicta
vadicta

Sooooo, Call of Duty mobile, then? And what else? Call of Duty: Black Ops mobile?

theKSMM
theKSMM

Where gamers will get angry is when Activision starts putting real games on mobile phones at real game prices like Square Enix did.  We'll see how bad you guys want your Call of Duty app when it costs $19.99 before the in-app purchased DLC is factored into it.

ChemicalReaper
ChemicalReaper

Sweet! Now we can go from "hold down trigger to kill your opponent" to "tap to kill your opponent." Call in an AC-130 gunship? Tap the upper-right corner. No skill needed!

toddx77
toddx77

I don't want mobile gaming to be anything more then angry birds and temple run, why?  Because when you buy the game "app" it is only for that OS (Android, iOS, Windows, etc) so if you decide to get a different OS phone then your out all the games you bought and invested money into.  Sure you could argue you could keep your old phone with those games but your not going to to bring your old phone with you along with your new phone so it defeats the point.  You could keep your tablet of the old OS you were using to play those games but at some point your going to need a new tablet and its not the best idea to have your phone and tablet be different OS.  2 years ago I sold my FF1 and bought FF1 and 2 from iOS.  I have now switched to Android but still have my ipad.  However my ipad is about to go and when it does im buying an Android tablet since I have an Android phone and thus will not be able to play FF1 or 2 which I had purchased.

thom_maytees
thom_maytees

I do not know whether releasing established games on mobile phones is a good idea, but I am concerned over their quality.

mariokart64fan
mariokart64fan

lol activision i will not buy 007 on any phone lol now if you made it for 3ds then ya 

DaClatso
DaClatso

Activision is afraid of the next gen. of consoles as they will not be able to meet up the standard of future gaming..!! Now they wanna find an excuse for that.. That sucks!!

mikeyMKII
mikeyMKII

In other words, touchscreen CoD.

AtomicCowboy
AtomicCowboy

Huh?!? Call of Duty...on flippin' mobile?!?

Timmy_Gwar
Timmy_Gwar

"Activision considering all franchises for mobile"

 

You're kidding!? <-Sarcastic reaction worth a post.

DrKill09
DrKill09

Mobile gaming is for casual gamer retards.  They are not worthy of your time.

tgwolf
tgwolf

Well that would just make sense...which I guess leaves that awkward silence for NIntendo and Sony and Microsoft to cough up their excuses barring propriety issues for legacy games.

Razer361
Razer361

I'm not gonna be a hater about it, admittedly i wouldn't mind playing black ops on my iPod.

blackace
blackace

Yeah..., I'm a bit surprised they haven't updated the H.E.R.O. (Helicopter Emergency Rescue Operation) game to next-gen consoles. Capcom did it with Bionic Commando, so it wouldn't be to hard to do the same with "H.E.R.O.".  Activision has a slew of older games like Frostbite, Pitfall, Kaboom, River Raid, CrackPots and other great games.

Petman8246
Petman8246

Activision, before you get your stuff on my phone, think you could get me some stuff on my 3DS first? Stuff that's worthwhile?

SolidTy
SolidTy

Phones are coming up in the world, although the interface is still super bunk.

maximumbarmage
maximumbarmage

Considering how little effort Activision puts into their handheld console games (Most recently evidenced by Black Ops Declassified),  who really cares what these clowns think they can bring to the mobile space?

TrueGB
TrueGB

Please. We all know it will just be CoD.

Suaron_x
Suaron_x

If Activision were to exploit an old franchise, HERO is the one I want them to bring back from the dead.  It was probably the best Atari 2600 game ever made, though Solaris was a close second.  Truthfully, I think HERO remade for 3Dish play with the KINECT would be the way to go (assuming they take the proper time to polish the motion controls). 

 

NOTE:  Playing old Atari 2600 games with there original graphics is a form of torture.  The memory of those games is far better than the reality of playing them.  When you bring back Atari 2600, put some effort into it and improve the graphics to at least PS1 levels.

nate1222
nate1222

Saw this coming from a mile away. Whether publishers will crank out GOOD games or just throw away crap is another conversation. I take it that it'll be a mixed bag -just like on consoles, handhelds and PC

 

Activision ain't the only company ready to cash in on the smartphone & tablets market. Look at Square-Enix: released FF3 (at $15, ouch!) for Android and iOS. Rockstar re-released GTA3 for Android and iOS this year. Sega brought their Genesis Classics Series to iOS, and Sonic CD to iOS and Android.

 

I expect more big publishers to grab at the smartphone & tablets market real soon. The dev costs are dirt cheap, and many of these games are ports to begin with. And the market is freaking huge; not everyone owns a console; but damn near everyone owns a PC or smartphone; many more potential buyers.

wexorian
wexorian

give us wow on mobile phones (sarcasm), Seriously They don't know how to make more money from crap and now they hit mobile phones ahahaah.

J2fold
J2fold

Will they have already blown it. They make a Pitfall game on the iPad and never thought about making the original. Next they will make Barn Stormer and have it play like MOH. They should make their old Atari games with the same game play but with updated 2D graphics.

Diablo-B
Diablo-B

How is rehashing old games and IPs innovative.  Last I heard that's called a remake.

 

Why not make a brand new IP specifically for mobile devices.

quebec946
quebec946

lol they will milk mobile games

KamuiFei
KamuiFei

Activision? Innovate? The?

 

I call shenanigans. 

xMoonDevilx
xMoonDevilx

Seems a rehash of what they said a while back...they explore any and all platforms, but have not determined the which, how, why, or when of it. Maybe they should just dive in instead of dipping their toes at the private pool.

Tazzman1000
Tazzman1000

Good luck to them. I'll take a few more action games for my iPhone any day.

ElJefeDeMedios
ElJefeDeMedios

Who knows maybe they will figure out something fun.  More power to them.

 

PS: I doubt anything good will come of this ;)

Pyrosa
Pyrosa

Modern Warfare Gem Match&Smash and Starcraft vs Diablo Kart Racing in 3... 2... 1...

Awesome-o
Awesome-o

did anyone else laugh at the word "innovate"?

Sanguis_Malus
Sanguis_Malus

If they could do It cod would run on your microwave...

SomePlayaDude
SomePlayaDude

This company's going to hell if they actually put something like Elite on the tablets. They should really fix the flak they're getting with messing their games each year and stop being money grubbers greedier than the likes of Capcom or EA before you get "innovative".

Aentikraist
Aentikraist

didnt bought any of ur damn games whio cared if u move to a bus travel company console or to the space move wherever u want since tony hawk 1 cant even remember any good games from you actually was with coopeartion with Neversoft but well ur funeral 

Reuwsaat
Reuwsaat

Action games on smartphones...so..hardcore...

endorbr
endorbr

Blech... That is all I have to say about that.

Sevenizz
Sevenizz

 @toddx77 I have to laugh at this person's post.  What he's saying is the equivalent of wanting his X360 games to be playable on his PS3.

 

Dude, get your head out of the clouds - most people have accepted that if you switch consoles, your games aren't going to transfer.  They've accepted it since the Atari 2600 and it will never change per different console - especially titles made for competing devices.

 

Consider yourself lucky that Apple doesn't make you repurchase your entire library when upgrading your IoS device.  They easily could if they wanted to and no one would bat an eyelash.

theKSMM
theKSMM

 @toddx77 That problem also exists for consoles. If you switch to a different platform, you lose the ability to play all your existing games.  The good news is that the backwards compatibility on mobile has been so much better so far, so if you ever return to iOS, your games will still be there waiting for you.

redluigi11
redluigi11

 @Petman8246 i never got why they could but a COD game on the iphone but never one on the 3ds, the 3ds needs some fps and they could make some money by putting COD on the 3ds 

Petman8246
Petman8246

 @Suaron_x I've got that game on my ColecoVision. Looks great, and I'd love to see it remade into some sort of XBLA, PSN, or Nintendo eMarket title.

nate1222
nate1222

 @Suaron_x

 2600 graphics truly suck. PS1 graphics are good. But, Hell, I'd be happy with SNES quality graphics -and the dev costs would stay low too.

strayfies
strayfies

 @KamuiFei Advertising shenanigans, but yeah.  This is a low-effort, informal commercial. 

Petman8246
Petman8246

 @Sanguis_Malus You'd also have to pay for time on the microwave. They can be stored for later, but you have to purchase 5 minutes of use for $15.

theKSMM
theKSMM

 @redluigi11  @Petman8246 I wish they would include 3DS and Vita in their new mobile strategy.  They were even supporting CoD on the DS as recently as Black Ops.