Activision calling up Dance Hero?

After burying Guitar Hero and DJ Hero, publisher said to be trying its hand at motion-controlled music genre.

Source: Consumer gaming blog Kotaku.

What we heard: Not a month after pulling the plug on future installments in the Guitar Hero and DJ Hero franchises, it appears as if Activision may not be entirely done with the rhythm game genre.

Harmonix be warned: Activision may be making a move on the dancing genre.

Kotaku reports today that Activision has begun work on a new property called Dance Hero. According to the website's source, the game will capitalize on the burgeoning motion-controlled dance genre, which has seen recent hits such as Harmonix's Dance Central, Ubisoft's Just Dance, and Majesco's Zumba Fitness.

The publisher has apparently already begun licensing music for use in the game. Songs named by Kotaku's source include Jay Sean's "2012," The Prodigy's "Out of Space," Timbaland's "The Way I Are," and Afrojack's "Take Over Control."

The dance genre has been on Activision's radar since 2008, when it filed a trademark application for "Dance Hero" with the US Patent and Trademark Office. The filing came as part of Activision's massive, and ultimately self-destructive, expansion of the Guitar Hero brand, which saw the flagship franchise augmented by band-themed installments from the likes of Aerosmith and Metallica, as well as age-targeted versions, such as Band Hero.

The official story: Activision had not responded to a request for comment as of press time.

Bogus or Not Bogus?: Looking not bogus. If there's one thing Activision knows, it's how to cash in on a trend while it's hot--and the dance genre is certainly that. In November, Dance Central and Just Dance 2 were tagged as the sole bright spots in the all-but-comatose rhythm game genre, thanks to their use of new motion-detected control schemes. More recently, in January, Majesco scored a surprise NPD hit with Zumba Fitness, which was the fifth best-selling game during the month.

Written By

Want the latest news about Just Dance?

Just Dance

Just Dance

Discussion

171 comments
Auction_Sniper
Auction_Sniper

And here I thought they would start making original games after shuttering the long winded GH series...

SuperYeti22
SuperYeti22

@GamerLegend10 Well, I shall explain what's going through Activi$ion's head when they make this game: "QUICK! Copy what the other guys are doing and rape it for all its MONEY!!!"

zaiwen
zaiwen

[This message was deleted at the request of a moderator or administrator]

thenephariouson
thenephariouson

Lets not forget guys, To purchase an Activision product is 'Your Choice', they are not forcing us to buy anything, and whilst i to cant stand the attitude of companies such as these, i actually 'Choose' not to purchase their products, however unfortunately there are obviously MILLIONS of people who do. I just think its a real shame that the best dance rhythm game ever made falls into the Activision cloning facility, and whilst i own and really enjoy DC, i certainly wont be purchasing any future regurgitations of it.

Gamer6534
Gamer6534

@zaiwen Actually, I think a better name change for Activision would be exploitationvision. Or how about the simple, give-us-your-f***ing-money.....vision.

zaiwen
zaiwen

cash-in hero is more like it... Why not name it milk hero instead... Better yet, activision should be named herovision or activheroes Due to these lameazz hero games

Superzone
Superzone

I think every copy of this game should have a slip inside the case that says: You're a dumbass. Thanks for your money, sucker! Love, Activision

Superzone
Superzone

[This message was deleted at the request of the original poster]

shaunn191
shaunn191

Who ever buys this should be shot. My PS3 would feel so violated if I put this disc in it.

ste-g
ste-g

Why am i not surprised. Lucky for me i bought out of activisions crap ages ago, I refuse to give any money to a company who has no interests in the gamers who pay there wages. I HOPE OTHERS SEE THE LIGHT SOON AND FOLLOW SUIT.

Claudiov1_0
Claudiov1_0

@thenephariouson, yeah man i agree with you, it was just a way of speaking, i bought black ops, this year, i regret it, not because it was the worst game ever, i bought worst games before(Saints row 2, SVR 2008...), but because i contributed to the series decline.... Black Ops is a good game, i rated it as 8.5\10 (i think) and while it is not a bad game it is surely and indication of the series decline.

shadowkiller11
shadowkiller11

What unoriginal ***** somewhat fair milking Guitar Hero as Harmonix started it for you (till they moved on to Rock Band) But that really takes the biscuit there.

Flatbattery
Flatbattery

"Ug grunt ug... Activision see people make money on dance game.....ug ug grunt.... Activision go get money..... grunt ug.... others must not have Activisions money.....ug all money Activisions....grunt.

GamerLegend10
GamerLegend10

why would they get rid of Guitar hero, to bring in this??? seems like a very stupid idea to me. a lot more people are interested in music than dancing. i dont own any GH games, but i see the point of them, i see why they are fun...but a dance version...no, just pointless

BelaidKL
BelaidKL

they just dont give up?!!

Units420
Units420

Oh geeze....... This company becomes a more of a punchline with each story

MrHatnClogs
MrHatnClogs

This could be a good thing, instead of milking COD to death at least there will be something to distract them.

korko3
korko3

"QUICK QUICK WHATS HARMONIX DOING... DO THAT!" -Activision

P90E21
P90E21

I'll go dig the grave,-_- Oh! Who wants to make the tombstone for this?

NickyWithATicky
NickyWithATicky

You got rid of guitar hero for this? You got rid of rock for dance?? You got rid of Metallica for Jay Sean??! WHO THE **** IS JAY SEAN???!!!

steveguttenberg
steveguttenberg

So they're going to compete with the most successful dancing game by offering the same exact type of music? Wouldn't it be a better idea to try to offer at least something slightly different?

bballabarry
bballabarry

the sad thing is people will actually buy it

SPBoss
SPBoss

meh, Craptivision

Rebornpheonix
Rebornpheonix

Activision seems to be making a business model out of pissing on everyone's parade.

theone332
theone332

Activision is doing it for the lulz

ElFlechero
ElFlechero

That's fine with me if Activision wants to make a dance game, as long as people make more games for me to use my Move. Such a good piece of hardware, but it's not gonna sell well unless they get more games!!

Witchsight
Witchsight

I wonder what Videogame Hero will be like in 2013. :(

buckybuckster
buckybuckster

Activison.....really???? Well there goes another genre down the tubes. Guess originality doesn't add to the bottom line. David Crane you are truly missed....

AirPortugall
AirPortugall

Lol, go ahead and try to copy Harmonix even more than you already tried and failed.

CCGR_Pheonix
CCGR_Pheonix

Ew. Harmonix is such higher quality in anything with rhythm games, so why would this be different? It'll (probably) just be a sub-par competitor that people buy because they see "dance" and then a "hero" on the box.

iBrodeoShowdeo
iBrodeoShowdeo

ACTIVISION is the Blood Diamond of the gaming indusrty. I no longer buy any Activision games and will not, I suggest you do the same.

hunter8man
hunter8man

Call of Duty Rehash + Generic Rhythm Game + Greedy jerk-off CEO = Activision

Ryagan
Ryagan

I think I'll stick with Dance Central. And while they're at it, why don't they make a Jukebox Hero? Oh... wait... nevermind. :P

xShanexUK
xShanexUK

But, I already own Dance Central. Why would I want to buy another copy? :P

Ultraviolence
Ultraviolence

Activision's sole interest is simple. Keep our shareholders happy. There seems to be very little room for creativity there. Couldn't imagine working in that environment as a developer.

Phil-teh-Pirate
Phil-teh-Pirate

Dance Hero aka. Bland Repetitive Action Gimmick Hero 12. Is a long line in the reasons why noone buys Guitar Hero anymore. If there was one way to get the hero series back into the publics eye this isn't it.

mrzero1982pt2
mrzero1982pt2

dear god. dear dear god why. its like waking up from a nightmare, to lie in a perfect world only to realize you are living in a nightmare again. dear god. why is it the good companies die but the bad ones keep on going? ACTIVISION GO AWAY! PLEASE!

warhawk-geeby
warhawk-geeby

This is going to be utter balls.. but it will sell. That's the most annoying thing. Dance Hero my arse.

ImTonyStark
ImTonyStark

If they had spent time improving True Crime : Hong Kong rather than thinking some crappy ideas.....that game wouldn't have died! :(