Activision Blizzard gives $2 million to Call of Duty veterans' fund

Publisher's donation to its Call of Duty Endowment adds to $1.7 million from sale of limited edition dog tags for a total of $3.7 million.

Activision Blizzard announced today that it donated $2 million to its Call of Duty Endowment, a non-profit organization that helps soldiers find jobs after their military service.

In addition, Activision Publishing announced that it raised $1.7 million for the Endowment through the sale of limited edition dog tags. These were available through the holiday season for $5 at more than 12,000 stores across the country.

"We are committed to our veterans," Activision CEO Bobby Kotick said in a statement. "They put their lives on the line for our freedom and security. They all have unique experiences, skills, and capabilities that should be highly desirable to any employer."

According to Call of Duty Endowment executive director Dan Goldenberg, the combined $3.7 million will help support the group's recently announced chapterization strategy. Through this new initiative, announced last month, grants will be given to veterans' organizations that are able to expand by opening new chapters that offer employment services for military veterans.

The Call of Duty Endowment was established in 2009. Its focus is not directly finding jobs for veterans, but rather in funding non-governmental organizations (NGOs) and other groups that work to find opportunities for those who have served in the military. According to Activision, its efforts have helped more than 1,000 veterans find jobs to date.

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

Want the latest news about Call of Duty: Black Ops II?

Call of Duty: Black Ops II

Call of Duty: Black Ops II

Discussion

76 comments
June-GS
June-GS

Ok, that's nice. But don't think for a second that anybody here actually believes you've turned good, @Kotick.

VisualPendulum
VisualPendulum

A nice gesture, but why announce it? Do they just want to change the minds of gamers who dislike them or CoD? 

vadagar1
vadagar1

its not "charity" if you tell people about it


they are just buying PR now : /


BUT at least some folks are getting some help, too bad no one in AB will get any credit from "heaven" :P

Mercgamer74
Mercgamer74

I wonder if the developers of Army of Two and EA will create a charity for mercenaries.

Oozyrat
Oozyrat

Good job! Glad to see some of that money going to a good cause

MatrixGamer78
MatrixGamer78

Activision pay to the veterans then Blizzard should donate some amount to the american wizard and witches...LOL

CallMeDuraSouka
CallMeDuraSouka

Despite your games being partly to blame for me quitting gaming, Cool on you guys, for helping just the same.

Thank you Activision

oskuuu
oskuuu

Good job, but I still don´t like activision...

AMG
AMG

Good on you Activision.

botsio
botsio

common guys enough of the cynicism!2 mil is too small an amount!yes they made lots of money on the games!but remember people will have to be paid!u guys are quick to jump on the necks of cod!what about battlefield what are they doing for war vets!they might be doing something but if one is brave to let u know about his!commend him!

blackothh
blackothh

gathered from a bad cause, but im glad its going to a good cause.

mr_azim
mr_azim

"Endowment"?  So many jokes about that.

warhawk-geeby
warhawk-geeby

Call of Duty actually did some good!

Fair play Activision.. you have my backing on this one.

PlatinumPaladin
PlatinumPaladin

Only 56 comments?!

Give war veterans a chance at a normal life, and you will bring peace to threads across the net.

Charge £11.99 for three new multi-player maps and be verbally assaulted for life.

Sardinar
Sardinar

Well, thanks for that, Activision-Blizzard. If not for anything else.

pip3dream
pip3dream

Well this is something.  I don't tend to play these military sim games, and generally wish they would go away and be replaced but something more innovative and thoughtful - however, it is nice to see a company doing something generous like this.  

tightwad34
tightwad34

It probably came from their petty cash box. But still 2 mil is a lot no matter what.

TotalWarHero
TotalWarHero

Find the cynicism disappointing.  Good on them for doing something for our Veterans.

iempire68
iempire68

So they donate 2 million to vets and some of you are shitting all over them. Wtf? How much have you given? What have you done for war vets? Jesus.....Stop being so cynical and nasty.

sunyatanada76
sunyatanada76

Its better than nothing but these men and women lost more that just jobs

Pidr
Pidr

let the military take our jobs too.. FK CIVILIANS... right?

naryanrobinson
naryanrobinson

a.k.a. 0.2% of what they made from their last video game,

which comes out every year almost exactly the same.


Personally I'd much rather that money went to raising awareness about exactly how stupid and pointless the wars are that are killing young American men.  I don't think if parents knew what they were sacrificing their children for, they'd be quite so eager to condone it, nor their children to participate.

The dream is that one day two governments declare war, and on the day of invasion, no one shows up.  *sigh*

coolkid4627ply
coolkid4627ply

At least the money is going to something useful.

Zloth2
Zloth2

They donated almost as much money as Tides of Numenera got in total funding.  Activision is friggin' huge!

ArabrockermanX
ArabrockermanX

"Helped more than 1,000," even in this economy that's a pitiful number... 

Takeno456
Takeno456

I am glad to see them using at least a portion of their money to support a good cause. It is always good when there is money going towards making the world a bit less crappy for people. Regardless of how much money they have made or what percentage of it they have given it is still a nice thing to do. Not gonna comment on the game or company, its just good to see the veterans getting some assistance.

Heshertonfist
Heshertonfist

There are many ways to look at this but in the end, the money is going to help some people who need it. That's what counts.


HWGuy14
HWGuy14

Nice publicity stunt !

hadlee73
hadlee73

Now the veterans can buy some beer. Well, that's what all the veterans in my country do with their time and money :P

The_Beanster
The_Beanster

I read this title as "2 BILLION" and thought to myself "holy crap that's awesome!" ... then I realized it was "2 million" and thought "meh"...

heretrix
heretrix

I know it's nothing to them, but it's something to a good cause. Good on them. It's what they should be doing.

HomieHesAKlown
HomieHesAKlown

They've made billions off those joke of a games and they donate a whole 2$ million. How sweet of them, lets hope they don't go bankrupt now...

najemm
najemm

something fishy is going on....its a cover up

CallMeDuraSouka
CallMeDuraSouka

@Jennaralize 

Where have you been all this time? Don't know how I managed on a daily basis without your inane babbling.

ThatPjYouKnow21
ThatPjYouKnow21

@naryanrobinson Uhmmmm regardless of how much they make and how much they donate, 2 million dollars is EXTREMELY impressive. Your hatred for Activision is blinding you from seeing the good they just did.

ArabrockermanX
ArabrockermanX

@HWGuy14 Sad part is so many idiots buy into this publicity... If they were worried about doing this for good they wouldn't feel the need to advertise it.

tightwad34
tightwad34

@hadlee73 I live in a city where panhandling is almost embraced. They are everywhere, and more than half of them are vets. That still doesn't mean ALL of them are begging so they can get some booze.

tightwad34
tightwad34

@The_Beanster Yeah, I am sure you have 2 mil to just give to someone and not expect anything in return.

CallMeDuraSouka
CallMeDuraSouka

@Oozyrat @CallMeDuraSouka 

Always hope to run accross something that will re-kindle that love of gaming, also I enjoy reading you alls comments. Gamers in general tend to be wittier than the public.,

Pidr
Pidr

@ThatPjYouKnow21 @Pidr Since when does talking SMACK on the internet make u an insane person?? Unless everyone is insane and ur the only NORMAL one :D

naryanrobinson
naryanrobinson

@ThatPjYouKnow21 Your eagerness to pass judgement on other people is blinding you from reading the words I just wrote.

But feel free to fill it in with whatever meaning makes you feel good about yourself.

Zloth2
Zloth2

@ArabrockermanX @HWGuy14 Companies do donate with an eye on the publicity meter for sure but I think it's also true that spending money specifically on publicity would give them a better bang for the buck.  I say give'm some credit.