Activision and Quicksilver, a manufacturer of lifestyles apparel, have announced a strategic alliance that will lead to the cross-promotion of Activision's Tony Hawk's Pro Skater and Kelly Slater Pro Surfer franchises through retail, clothing, promotional, and in-game sponsorships. The comarketing partnership will be launched in November with the release of Tony Hawk's Pro Skater 2x for the Microsoft Xbox and Tony Hawk's Pro Skater 3 for the Sony PlayStation 2. As part of the agreement, Activision will have the opportunity to distribute its O2-branded games through skateboarding- and surfing-related retailers.
"Quiksilver is the perfect strategic partner for the Activision O2 brand,'' said Will Kassoy, senior director of global brand management for Activision. "Like Activision, the company is deeply rooted in the action-sports lifestyle and shares our goal of delivering top quality, authentic products that enthusiasts know and trust.''
Specific promotional activities include national gaming competitions, in-store game kiosks, and POP materials in Quiksilver Boardriders Club retail stores.