Acclaim gets in-game ad partner

IGA Worldwide to handle six of publisher's free-to-play massively multiplayer online games.

When Howard Marks established the new Acclaim, he did so with the intent of delivering free-to-play massively multiplayer online role-playing games that would be supported by micropayments and in-game advertising. The pieces are falling into place, as last November the company began selling in-game items for its first PC title, BOTS, and today in-game ad firm IGA Worldwide announced that it has reached an exclusive agreement with Acclaim to provide ads for BOTS and five more titles. The agreement also covers upcoming Acclaim PC titles 9Dragons, 2Moons, Dance! Online, as well as two unannounced games. IGA Worldwide also has agreements to provide in-game ads for some games from Electronic Arts, Atari, and Codemasters.

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24 comments
_Sam_
_Sam_

This better make the games cheaper. I don't want ads to take over gaming

RonHack
RonHack

Wellll, they did say here "...the INTENT of delivering free-to-play massively multiplayer online role-playing games that would be supported by micropayments and in-game advertising. (emphasis is mine)". And some in-roads in Anarchy Online of in-game advertising has kept the game barely buoyed (I doubt anyone's buying the expansion packs, if for one reason because the game's basic title is not all that entertaining). And EA's BF2142 took it on the chin mostly because the ad-loading times were ridiculous, never mind paying full-price for copious ads in a futuristic shooter. We shall see how this bears out for Acclaim. If the "micropayments" become too high or mandatory, or they start charging for the priviledge of playing an ad-laden game........ I wonder how long gamers will tolerate THAT.

Blackstaff
Blackstaff

I agree with Surfer. Just like with Xbox Live, if they feel like putting ads on it, it should be free. MMO's that have ads should have no monthly charge, prices for games that have ads should be cut significantly

surferboy2177
surferboy2177

I am a firm believer in checks and balances. You see the problem with ads on games is that in other media formats like TV and radio ads are there because that's how television and radio stations make most of their money, so as a result I don't mind commercials. Video Games are a completely different story. The majority of their revenues come from sales and since I'm being forced to see these ads in a game I paid for I expect a lower price tag.

Neoyamaneko
Neoyamaneko

Why the hell is this company allowed to survive? Ack-Lame has always been the watchword for the lowest denominator of gaming. The greatest trick the Devil ever pulled was convincing the world Bart vs. the Space Mutants was a good game.

Unassigned
Unassigned

As if advertisers aren't already hitting us from every possible angle trying to pitch their snake oil to anyone who'll listen. Enough already. I play games to escape reality for an hour and they're right there trying to cram stuff down my throat. Sad....

nobeaner
nobeaner

Acclaim. Setting records where none should be.

snarple_basic
snarple_basic

svpaladin I dont really mind having driving games have billboards with real ads, but yea if they get too the point that your system is forced to reload just for a ad loading screen every 20 min that would suck.... But reading your post and was wondering if i was reading it right. Im sure that if company's want to buy ad space in a game you would just have to download a quick update before you play. I doubt they would be able to ad these ads every 20 mins (that would be like buying a ad and having it up right on the spot). i think it would be more like a every day thing here is a new update with new ads, but it wouldn't be that big of a deal it would be actually kind of cool. It would be like the games world would be alive, every day billboards would have replaced ads when driving down roads in need for speed. Thats what sounds like will happen, and truthfully it would be more like reality.

svpaladin
svpaladin

Why is the game industry being driven to this point? I remember the old days too. EGA, VGA days relied on content and gameplay, budgets were low, and a company didn't die just by putting out one flop. Nowadays, with the over-reliance on graphics, licensing, "motion picture" quality (with motion picture budgets), the developers / publishers need to supplement their income lest one flop kill the company. While tasteful ads (sadly, all confined to games set in today's era) or putting an ad in instead of a loading screen sounds good on the surface (and helps support the industry), I'm seeing the advertisers forcing their will on us, and we'll start seeing things like mandatory load times (every 20 min your area will reload for an ad), bungled placement (McDonalds arches on every supply depot in a fantasy RTS), and more BF 2142 debacles...

jimbo6923
jimbo6923

"So the new Acclaim steps into the limelight at last...hope it doesn't go bankrupt like the last one." Hope in one hand and crap in the other.... well, you know the rest

jimbo6923
jimbo6923

it would only make sence that the increase of in-game ads would LOWER the cost of new games, however, we are still being charged $59.99 for new titles.

Cloud737
Cloud737

As much as I don`t like in-game ads, I think this move is right. After all, you do get to play those games for free, right? It`s only fair then that you tolerate some ads. But I really hope this doesn`t mean they`ll jump on the annoying ads bandwagon.

cjcr_alexandru
cjcr_alexandru

All publishers are getting ad partners nowadays.

CheddarLimbo
CheddarLimbo

TWOC2689 - Television and radio are commercially driven from the get-go. There's no other source of revenue for a radio station besides advertising. Video games have existed for decades being produced and sold purely on the quality of the product. Sticking a bunch of ads in there to make more money, or to hedge your financial status on a game that may not sell well is frustrating to me. For a long time, I have paid for a game and received a product. Nowadays, we have to pay for it, KEEP paying for it on a monthly basis, pay for it in itty-bitty pieces, or we have to subsidise the cost of the games by being subjected to a bunch of ads.

Squids-Ahoy
Squids-Ahoy

I agree with the in game ads for the free games, they need to make money somehow, but in games like World of Warcraft or Battlefield 2 shouldn't have garbage like that.

QualityJeverage
QualityJeverage

"I can't see why people are annoyed by adds in games they are there to sell products just like TV, magazines, Newspapers, Radio, Movies and practically all forms of media. Only when Publishers like EA use adverts in inappropriate locations i.e. fantasy worlds, areas in time to distant or advanced where the product would be unavailable." We don't like it because, while ads are acceptable on a racetrack or in an urban environment, deals like this often lead to more EA-like shenanigans. Next thing you know we'll have Orcs screaming battle-cries about the great Burger King they had the night before.

TWOC2689
TWOC2689

I can't see why people are annoyed by adds in games they are there to sell products just like TV, magazines, Newspapers, Radio, Movies and practically all forms of media. Only when Publishers like EA use adverts in inappropriate locations i.e. fantasy worlds, areas in time to distant or advanced where the product would be unavailable.

Re_ensurer
Re_ensurer

I want to see some more Fur Fighter games.

lafigueroa
lafigueroa

So the new Acclaim steps into the limelight at last...hope it doesn't go bankrupt like the last one.

TryMe01
TryMe01

why is acclaim back in the news, i thought they were dead

PythiaArgead
PythiaArgead

a dark road that all games will eventually go down...

ColdZero54
ColdZero54

I don't mind the notion of in game advertising as long as it is well placed. The Dodge's on the Vegas Strip in Rs: Vegas? I don't mind it. Gave a reality to the game instead of some no name car. However, if it goes so far as to have commercials during load screens or something you have to watch to get to the next point in a game, we have a problem then.