850,000 PS3s sold in Australia

Sony Computer Entertainment Australia exec says company on target to reach 1 million PS3s sold by end of year; admits PSP Go hasn't done well.

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The PlayStation 3 has long been last in line when it comes to the console wars Down Under, with sales figures consistently showing the Sony product lagging behind the Nintendo Wii and the Xbox 360 in Australian sales. But new figures released today show that the PS3 is quickly closing the gap, with more than 850,000 consoles now in Aussie homes.

Sony Computer Entertainment Australia head Michael Ephraim used today's launch of the PSN Video Delivery Service to announce the updated figures. While this number includes consoles sold as part of Sony's Bravia TV deal, Ephraim confirmed that only around 150,000 consoles included in the original count came from this deal.

Sony plans to lead the console market with 3D gaming and the PlayStation Move motion controller.

Speaking to GameSpot AU, Ephraim said the publisher aims to sell 1 million PS3s in Australia by the end of 2010.

"We've done pretty well considering we launched in March 2007, about a year after the Xbox 360," Ephraim said. "We are clearly on track to break the 1 million mark before the end of this year."

These latest figures may be enough to put Sony ahead of its closest competitor in the Australian market. Last month Microsoft revealed that it had sold 1 million Xbox 360s in both Australia and New Zealand but did not break down the figure country by country. Both Sony and Microsoft remain well behind market leader Nintendo, who, since January this year, stands at 1.7 million Wiis and 2.5 million DS consoles sold in Australia.

But while the PS3 seems to be doing well in the local market, Ephraim admitted that the PSP Go had not fared as well as Sony would have liked, selling 20,000 to 25,000 units in Australia since launch.

"The handheld space is very crowded, and we have to keep in mind that [the PSP Go] was the first device of its kind to launch without packaged goods," he said.

Ephraim confirmed Sony is looking to energise PSP Go sales with a number of upcoming promotions, including one that will feature a console and a 10-free-game download pack.

Looking ahead, Ephraim believes the Australian market will continue to grow, spurred on by innovations such as 3D gaming and motion control.

"I think the Aussie market missed the GFC bullet--while the US and UK saw a dip in sales, we grew by 5 percent last year. The local industry is confident that we can achieve the same numbers this year," he said.

"On the 3D side, I think gaming will be the big driver for the entire 3D market. The PS3 is now 3D capable with another firmware update coming shortly, and I am confident that our console will lead the charge in this market because we're the only ones who are 3D ready."

Discussion

19 comments
sequekhan
sequekhan

Regardless of whether people went with the free tv deal or not, these are still PS3s people are getting. Bear in mind that it's actually costing people more too, buying the tv. And who cares for package deals? I rarely buy new release games, its cheaper to wait for trade-ins to go on sale. My biggest laugh is the PSP, personally. I have a Dissidia limited edtion PSP, and I'm not giving it up on a whim. No matter what Sony do, there will always be people like me who have one already and wont care about the new versions.

Scarshi
Scarshi

I'm wondering how many of these console numbers are giveaways. Most people know the real money with consoles is the games otherwise its like a car without fuel. Developers are more happy to create games for consoles as its a non-upgradeable environment so the playing field is flat, unlike the complex PC market. Sony and Microsoft get a slice of every game made due to licencing and that is where they make their real millions. Give a man a console and he will buy games to justify having it. In the end, to us consumers, it doesn't matter who sells more. As long as we are kept entertained and spend money the stockholders are happy. Thats progress.

kangaox
kangaox

Bloke at Eb told me that they now sell (-1 PS3 games and are goin to have to rearrange the store coz of the pop increase to the ps3!

gameking5000
gameking5000

Strange, I thought more people would use the Bravia deal to buy a tv and get the PS3 like me.

junor69
junor69

850k not bad but it only shows how small market is in australia how many did they sell in Japan or US, as long we have a small market we will allway be riped of. we always pay top price hear in OZ

wondernova
wondernova

funny how this is a ps3 story and has alot of comments by ps3 fans, yet they still need to diss the 360. why? sony's finally catching up. thats a good thing, leave it at that

Trainz2006_fan
Trainz2006_fan

Good on you sony! I will follow you all the way! I tried to follow xbox but that only lasted half a year before it died traded it in for a ps3 been happy ever since!

bennae66
bennae66

i like the 360 and ps3 for what they both do best. i owe my loyalty to no one megacorporation, whether that be american or japanese. neither my ps3 or my 360 have died yet, i bought my second 360 to upgrade from a pro to an elite when they just came out, sold old one to a mate of mine. doesnt matter how much you cut the mustard tho, the ps3 doesnt do as well here in aussieland as the 360 does. perhaps if i had all my eggs in one basket i may say different, but ask any eb, game, or gametraders rep what machine outsells the other, and they are pretty quick to let you know. sony cant sit on thier backsides yet, they have alot of work to do. move better be good or they will lose the little momentum they gained with the slim and price drop

bennae66
bennae66

the free deal with bravia tvs. 850k becomes 700k.

RE3_UBCS
RE3_UBCS

units would be much, much higher if the price of the ps3 was anywhere close to the U.S. price of 299 USD. The price has lately come down a little but it was freakingly overpriced before.

jasopan
jasopan

@ddt88 just like how more than half the 360's are replacements?

badiie05
badiie05

I expected more, PS3 RULES!!!

lordallanon
lordallanon

If you think about it the xBox would have sold at least 150,000 in New Zealand. Therefore the PS3 could be winning or at least very close in Australia. PS3 FOR THE WIN!!!

ddt88
ddt88

Shouldn't that read 240,000 units sold & 610,000 given away as add-ons for Sony Bravia sales. It's not selling as well as Sony is making out.

Wuflungdung
Wuflungdung

I am surprised so many have actually sold, but more will now with the price becoming more and more reasonable. When I bought mine I got it while I was in germany for 1000 ($1200) euros with 2 controllers, blu ray remote, hd cable and 2 games, at the same time if I was to have gotten it in australia I would have been up for like $1800 huge difference in prices.

vampyre1985
vampyre1985

@Laura Parker - Could you please get those guys at the OzSpot podcast to either speak into their mics when they talk or get some better mics. I look forward to the podcast everyweek but its frustrating when you can't hear what some of the guys are saying. Please please please mention it to someone.

Nintendo_Man
Nintendo_Man moderator

That's abysmal sales total for the PSP Go (the DSi sold about that much in just 2 weeks). Mind you the PSP sales here overall is 1/4 of the DS sales and is still hasn't hit 700,000.