3DS sales soar 260% in August

Nintendo touts dramatic surge in demand as Sony blames supply constraints for PS3 demand; Xbox 360 again tops hardware.

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Nintendo took drastic action in August to breathe some life into the 3DS. Suffering from anemic demand since its introduction in March, the $250 3D-enabled handheld became the $170 3D-enabled handheld in the US. The good news for Nintendo and its third-party partners is the price cut seems to be having its desired effect.

The 3DS showed signs of life in August.

As part of NPD's US retail sales report today, Nintendo announced that, following the price cut, 3DS sales in August were up 260 percent over the comparable 19-day period in July. All said, the 3DS sold 235,000 units during the month, making it the second-best-selling gaming hardware during the month.

Of the 3DS's total hardware systems sold during the month, 185,000 came after the August 12 price cut. Those who purchased the system at the $250 price point prior to August 12 gained access to the Nintendo 3DS Ambassador program, which awards more than 20 free games from the handheld's eShop. Nintendo also said that it sold 190,000 Wiis in August as well as 165,000 units in the DS/DSi family.

Sony, on the other hand, appears to not have received as significant a bump for the PlayStation 3 following its $50 price cut on August 16. However, that situation may be due more to supply constraints than consumer apathy.

"Despite inventory constraints at retail during the first half of August, PS3 hardware sales were very strong the last two weeks of the month following the $50 price cut and the new Infamous 2 bundle," Sony said in a statement. The company did not reveal hardware sales figures for the console.

As for who topped the hardware charts for the month, that distinction goes to Microsoft's Xbox 360. With 308,000 consoles sold during August, the Xbox 360 has now been the best-selling gaming hardware in the US for 14 of the past 15 months.

Discussion

149 comments
Metroidfire
Metroidfire

[This message was deleted at the request of the original poster]

GamerYnoX
GamerYnoX

3ds has yet to pick my interest. Even with a 170$ price tag - no games, no deal..

jimbob_101
jimbob_101

260% of nothing, is still nothing.

cboyuno
cboyuno

that's because the 3DS is awesome

wellrod
wellrod

@guitarist1980 honestly dude you opened yourself up for douching now ^^ Im a PC gamer but I need my console for plenty games that dont come to PC e.g. MGS :)

guitarist1980
guitarist1980

Consoles are for kids... sorry I had to do it.

RadioactiveMah
RadioactiveMah

@Ronnet I never trashed the X360, maybe just kinect a bit, I was just showing Evil346 how silly his statement was and does not make any sense, especially at this point in time where the PS3 is really at the top of it's game with an amazing list of games to pick from.

nyran125
nyran125

im glad XBOX 360 is selling the best, because im a PC gamer and im pretty sure the reason i got Mass Effect on release day and PS3 didnt, is because of microsoft Windows.

spoonybard-hahs
spoonybard-hahs

@ warhawk_geeby Google is your friend. There are numbers, but depending on where you look, it's anywhere from 5% (Microsoft) or 61% (an independent consumer survey) of systems failing. And that's from at the latest, 2007 and mostly concerns launch systems. 2009, we start to see articles referencing the decline of reporting for the RRoD. However, in 2008, a Microsoft employee speaking anonymously said that realistically, there was a 30% fail rate among the Xenon (the launch system), and that these failures would happen early. However, the newer version of the system at the time had reduced fail rates to under 10%. (source: http://blog.seattlepi.com/digitaljoystick/2008/01/19/inside-source-reveal-the-truth-about-xbox-360-red-ring-of-death-failures/) So no, it's not a fact that there a millions of consoles out there that are still failing. It's highly ignorant to just assume that all of this - or even a majority - is due to RRoD. If it were, it'd be a safe bet there would be another media crapstorm for Microsoft to weather. There are far more logical and logistical reasons for the 360 to still be selling so well. Most notably, the continued decline of the Wii.

Hig1134
Hig1134

@EVIL346 I don't need to comment....everyone already did.

spoonybard-hahs
spoonybard-hahs

@ EVIL346 Thank you for exemplifying exactly what is wrong with gamers today.

ronnet
ronnet

@EVIL346, I'm a 360 owner but what you said is just plain ignorant. Both the 360 and PS3 have an impressive line up. I'm all for pointing out that the 360 isn't the turd that Sony and their fanbase made it out to be back in 2006/2007 but there is no way you can hold a convincing argument that the 360 is all and that the PS3 is useless. @RadioactiveMah, you do know you aren't one bit better then he is, don't you? Console warriors... fighting in their stupid sandbox... oh how brave thou are.

warhawk-geeby
warhawk-geeby

@RadioactiveMah Now usually I wouldn't support such comments.. But you totally just owned him :P

RadioactiveMah
RadioactiveMah

@Evil346 I feel sorry for you cause besides GOW, Forza, and Halo you dont and wont have any decent exclusives to play (or boast) unless you count monkey jump and throw ball games for kinect; now excuse me while I go back to playing some KZ3, inFamous2, and Resistance 3 while I wait for the release of Starhawk, ICO & SOTC, Tiwsted Metal, Uncharted 3, The Last Guardian, God of War Origins, Payday: The Heist. Did I mention how excited I am too about some of the exclusive content that will come for PS3 versions of SSX, NFS The Run, BF3, Saint's Row The Third......we'll see if AC R joins the list. Sorry for not realizing your twisted opinion...

cabose38
cabose38

@EVIL346 Who cares what game system you play on, and who are you to say how a person should spend their time. Personally I think consoles always will have $**** hardware, but it doesn't really matter as long as somebody is enjoying their time. Now, go back to elementary school, and learn some grammar.

JustPlainLucas
JustPlainLucas

@Evil346 You'd care about Uncharted 3, Resistance 3 and the rest if they were on the 360... I don't understand this attitude. If you only have a 360, you're missing out on great PS3 games. If you only have a PS3, you're missing out on great 360 games. Debating back and forth over which console is better is pointless, as the only time being wasted is you arguing. Everyone would do better - and ultimately have more fun - if they invested in both consoles. Wait a sec, what are we doing debating PS3 vs 360 on a 3DS news story anyway... Back on topic, I'm not surprised the 3DS is doing better. Take something that was overpriced to begin with, drop it to a reasonable price tag, and watch it take off.

EVIL346
EVIL346

[This message was deleted at the request of a moderator or administrator]

Hig1134
Hig1134

@ monson21502 Still trolling on GS eh? PS3 does better everywhere but North America. Don't downgrade a console because your mommy won't buy you one. Did you notice the lineup of games for PS3 this year? I feel sorry for ya. You're gonna miss out on Uncharted 3, Resistance 3, Twisted Metal....shall I go on? You're a fool!

xgalacticax
xgalacticax

The games are the real issue for the 3DS, but seeing the lineup of games in the near future...I have no doubt that it will sell a lot more. People forget that the original DS didn't sell like hot cakes when it came out. Now it's one of the best selling game consoles ever made. I hope the Vita delivers good games in the long run as well because the current lineup doesn't interest me one bit. And I don't mean scaled down PS3 games with touch controls that are better off with two analog sticks. I mean experiences that cannot be found everywhere else. That's what made the DS so popular.

franzito
franzito

@Shadow_Fire41 Tottaly agree with you! What's the point of a cheaper handheld if most of the games feel cheap?

warhawk-geeby
warhawk-geeby

@spoonybard-hahs Now you see I knew I'd get a lot of grief about that previous comment.. People rush to thumb someones comment down regardless. I wasn't saying the new 360's RROD, because generally speaking I know they don't (my best mate has given me the whoooole story about the chips and the glue and all the rest of it don't worry :P). But what I'm saying is that the old consoles out there (which there are millions of) are still dying - Fact. I've known at least 3 people off the top if my head that have had their 360 red ring this past month. 2 of which have bought new consoles. That's all I'm saying. It's not a fanboy point of view or anything. I'm just stating the facts. And personally I think it would be VERY interesting to know how many of these 'sales' are down to an individuals previous piece of kit failing originally. This isn't just aimed at the 360 by the way, as we all know PS3's have the YLOD.. It would just be good to know the numbers.

Evtutchenk0
Evtutchenk0

@Santesyu i remember when the ps3 came out, it was just a powerful console with no games whatsoever, everyone was buying the 360 and wii over the sony PS3, just wait some months and the 3DS will have great games

Wormkid_64
Wormkid_64

@Santesyu Nope,the hardware's not sucky. Haven't run out of battery once. Gotta go with you on the games,but it's picking up with Star Fox,and this holiday season,it'll be even better. So no,don't feel bad for me. I feel sorry for people looking for information on a console who get it from others that don't know the first thing about it.

Santesyu
Santesyu

I feel sorry for all of you who bought the 3Ds, no games sucky hardware and battery life= yuck!...suckers.

JtAgentX
JtAgentX

Well, the Nintendo 3DS did come out 6 months ago. I don't expect anything more than rehashed games being only for the sole purpose of seeing what kind of gamers buy what kind of games. Maybe in 2012 or 2013 is when we start seeing great 3DS games.

Shadow_Fire41
Shadow_Fire41

selling more 3DS's is one thing, selling game for it is another, they still don't have a great library.........yet.

Master_Turismo
Master_Turismo

At least the 3DS is showing alot of promise. Also congrats to Microsoft for another great month.

ar2_arr
ar2_arr

come on nintendo, i would like to buy the console, but only if there were some good games on it, and not ones i have already played 1000000 times in my n64

Triton
Triton

Great news for big "N". Now maybe invest the profit in some NEW games instead of re-hash. Just imagine how many units you may sell then, since you finally figured out the price point. I would really like to upgrade, but show me the games.

varunvikram1
varunvikram1

@monson21502 you talk about an open minded market when you yourself are so close minded.

monson21502
monson21502

ps3 has no chance against the 360 in a open minded market.... they can only beat 360 in japan when its a sin to buy anything american.... 5 people are not open minded

zombehman
zombehman

@Joedgabe I apologize for the backwards compatability comment, I looked it up on google and read some articles before posting the comment and they told me it was not, so again I apologize for making that mistake. I agree about the second analog stick as well, I am an early adopter though so I really have no choice but to get this periphrial if it is required (I heard it was optional) but if it isn't then I am going to game with just the one like on my psp

gcfreak898
gcfreak898

Handheld market is only reason nintendo is still alive. Who really plays the wii?

MOwens9512
MOwens9512

Personally I think that eventually it would have caught on anyway. I always said that the launch title lineup was what hurt it the most. People would have paid $250 for it had they had better options in the games they had available at the time. Glad Nintendo was able to turn it around. Always been a fan of the brand.

beny_pimpster
beny_pimpster

what happened to the jack ass editor/ journalist or what who ever said the 3ds is doomed??? i bet he became a laughing stock!

Wormkid_64
Wormkid_64

@lifemeister It is a very upgraded console.Here's what it has that DS doesn't. 3D(duh) Gyro controls Augmented Reality Mii Maker Circle Pad Dual Core processor(for extra OOMPH) System unique friend codes,so instead of entering a code for every game,you enter a code for a friends system and you can play anything with them.There are ways for 3rd party devs to make it so you don't even use the codes. Improved internet browser. Netflix capability. Streetpass/Spotpass. Both cool easy ways to get new data of different kinds. Quite a bit more than a DS with 3D slapped on.

Wormkid_64
Wormkid_64

See everyone? A few months of bad sales don't spell death for a system and it's company. This holiday season some great games are on the way for the 3DS and it will sell like hotcakes. Let the games begin.

fabz_95
fabz_95

Good news, should get some people off of the 3DS's back.

dstv
dstv

@slippship I don't understand your comment

Rohan233
Rohan233

There is one MAJOR Mistake Nintendo has placed in their 3DS, its NOT REGION FREE!, it were Region Free i'm pretty sure Sales would have continued to rise as well as games, because consumers want Cheaper price, for example in Australia $250 now and given that the AU Dollar is higher it wouldn't be fair at all to the consumer. The DS Lite and DSi's, had a much greater impact on the Market because people could buy the console and games wherever they went for a much cheaper price

Flint247
Flint247

Even before the price drop, I was satisfied with my launch 3DS; glad things are going good for Nintendo. Keep up the good work. :)

HaloPimp978
HaloPimp978

The 3DS sales will just go higher especially the announcement of Monster Hunter 3G, Japan does love their MH after all.

slippship
slippship

@DSTV All 3 consoles? My PS2 and Gamecube still get run out a lot, the Wii is the kids pride n joy and yeah I like my PS3, I can use a wheel with racing games for one which works and doesn't cost the earth. And I wouldn't play Mass Effect on anything other than kissbox. Opinions are allowed chum, get over yourself.

moviequest14
moviequest14

@WolfGrey : Well the same rumors that said that peripheral was coming out to begin with were included with the rumors it would be around $10...but even if it were $30 (which I highly doubt it will be) that would still be a $50 discount (easily enough to be a new 3ds game).It isn't quite like Nintendo is known for being the most expensive game-producer on the market,on the other extreme they tend to be the cheapest.I strongly believe after the obvious favor shown when prices are low I don't think Nintendo would make another mistake in over-pricing an item.

shaks101
shaks101

3DS sales will be higher most likely after Tokyo Game Show! ;)