3DS has "fundamentally different" strategy than PS Vita, says Nintendo

Marketing executive Scott Moffitt says Sony's ambition is to extend the living room experience, while Nintendo's goal is to create unique experiences for on-the-go gamers.

Nintendo and Sony have "fundamentally different" strategies with regard to their respective handheld systems, the 3DS and PlayStation Vita, according to Nintendo marketing executive Scott Moffitt.

Speaking with GameSpot, Moffitt said Sony's approach is to extend the living room experience for an on-the-go gamer, while Nintendo's ambition is to create entirely unique experiences that fit a scenario when a player may have only a limited time to play.

"Certainly, on the handheld side, we're heading in a very different direction than PlayStation with Vita," Moffitt said. "It really comes back to, in my opinion, the core strategy. I believe their view on the market is that the handheld gaming occasion and the home gaming occasion are one in the same, that people just have the desire to keep continue playing their home console game when they leave the house."

"And our philosophy, our belief, our strategy, is that we believe it's kind of a different occasion," he added. "The moment of time you're willing to play, the amount of time you have able to play when you're away from home is different and your gaming behavior is different."

Moffitt further explained that an on-the-go game experience "ought" to be different than a home console experience.

"You're not going to grab the whole bag of Doritos chips and sit on the couch for three hours; you have 25 minutes until the bus comes or whatever it might be," Moffitt said. "So the nature of the game ought to be a little different and the nature of the experience ought to be a little different."

"So I do believe on that, we have fundamentally different strategies."

Nintendo announced an all-new portable yesterday: the 2DS. The $130 entry-level device does not feature 3D functionality, but plays all 3DS titles. For more, check out GameSpot's recent impressions of the device.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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380 comments
yienwae
yienwae

It's good to see the 3DS doing well.  I think it finally silenced all those critics from 2 years ago about it being doomed.

This article about how the 3DS only sold 3.4 million units world wide from March to September 2011 is interesting to considering how much the 3DS struggled back then (article posted October 28, 2011):  

http://www.pcmag.com/article2/0,2817,2395439,00.asp

That's just one article.  If one were to google '3DS sales disappointing' and set the search filter back to 2011, you can see how bad things looked for the 3DS and many of the predictions that the 3DS would fail as a successor to the DS series.  How times have changed.

I agree that Nintendo and Sony do have differing philosophies regarding handheld gaming.  I'm not saying one is better than the other.  I am saying that both have a strong belief about how their fan base plays handheld games.  

I think the key for Sony is to come out with a strong game library of new games specific to the Vita.  Or they could be betting on their consumers being motivated to buy a Vita once the PS 4 comes out because of the ability to play PS 4 games on its handheld while away from home.  

That could be a major draw if that's what their fan base wants.  Only time will tell with the release of the PS 4 and the first launch titles it brings.

Until then, it seems Nintendo seems to know what their own consumers want when it comes to handheld gaming. 


Colo4444
Colo4444

Honestly, I plan on buying from both nintendo and sony so that I can have access to more games. All of you haters should realize that you are limiting yourself to the products of just one company, and that you are missing out.

David Sandoval
David Sandoval

Gamespot your sense of smartness is incredible!!!

Dannystaples14
Dannystaples14

I personally think the games on DS are shit. There is the odd one or two that I might just about get some fun out of but other than that one or two there is nothing for me. The Vita not only doesn't need you to use a shitty stylus, it also has a VERY sexy screen instead of two shitty smaller ones and there are more games out for it that I will be buying. I've pre-ordered Killzone, am working my way through the back catalogue of Final Fantasy games, and there are more games coming out soon that are worth a go.

And none of them are childish games that haven't changed since the 90s like Mario and Zelda. They were fun games the first time I played them, over ten years ago, now they are just boring and tedious.

greenpolyp
greenpolyp

Nuclear Fallout has finally rotted the Japanese mind by releasing a ridiculous looking and useless device called the 2DS. I'm done with Nintendo and all of these stupid and baseless statements they are making.

Skylar Buzz Jennings
Skylar Buzz Jennings

If killzone mercenaries, unit 13, AC Liberation, COD BO declassified an loads of others are just ports, I should probably go get my old system that has no potential out of the drawer and play something cartoony like Mario. There's nothing technically wrong with the Vita. It's just been slow to release Games. Either that or people are just too impatient.

Steve Wade
Steve Wade

yeah the 3ds is actually good and has decent software to support it, where as the vita was 300 quid of shite

Jonathan Ward-Kelly
Jonathan Ward-Kelly

I own a Vita and there is a dirth of NEW games being made for it, just tons of ports.....in comparison I feel like I own a porsche yet drive around in a mini!

Jonathan Ward-Kelly
Jonathan Ward-Kelly

I own & love my Vita due to its possibilities however Sony have chosen to completly ignore it just dumping tons of old game ports and leaving the indies to support it with new games. What is notable of the Vita is what its sadly lacking 'n' that I won't support, so no I won't be defending it!

Jonathan Ward-Kelly
Jonathan Ward-Kelly

the Vita's almost a year 'n' a half old, just beggining its life!! The Vita has a dith of new games made for it, just tons of ports!!

Jonathan Ward-Kelly
Jonathan Ward-Kelly

Yeah coz nintendo actually provide NEW games for its system rather than just porting every thing that they've ported before - the only company supporting the PSVita is the indies! ffs

tightwad34
tightwad34

So you mean you aren't going to stray from what has been so successful for you? I think I would do the same.

SillySkeleton
SillySkeleton

I personally feel that the handhelds compliment each other really well. Rather than having a definitive favourite, I find myself jumping between the two equally depending on what kind of gaming mood I'm in.

I really feel that the Vita is just as relevant a handheld as the 3DS is. After owning both, I couldn't give up either one for the other.

blueboxdoctor
blueboxdoctor

Sony also has games for shorter play times.  It's true they market the portable console thing more, but that's not all they have.  Nintendo has been on a bit of a role lately putting down other game companies.

Xily
Xily

Sony has released games that "fit a scenario when a player may have only a limited time to play". Look at Super Stardust Delta, Modnation Racers: Road Trip, Wipeout 2048, Little Big Planet, Escape Plan, Little Deviants, and Sound Shapes. 

The majority of Nintendo's games on the 3DS are not "entirely unique experiences" and the same goes for Sony.

alenth
alenth

I'll be honest here as user of both, just to clarify that i enjoy both in the first place:

my 3DS: i only play it for niche games that people don't give shit about them. like the games from Atlus and Fire Emblem, the main audience for the 3DS only cares about the old nintendo ips and casual games.

My Vita: i play it for new ip's like Gravity Rush, Soul sacrifice and nice indie ports, the online is amazing and Killzone Mercenary, this is the perfect handheld for dedicated gamers, the software is really cheap also and you get great benefits for being a PS + member.

For the moment i play my vita more, and for me it's the perfect gaming handheld for dedicated gamers.


Skylar Buzz Jennings
Skylar Buzz Jennings

Yeah you read it right. Just beginning its life. The negative opinions about it don't have an effect of those people who really actually own and like the Vita. They're still going to defend it because they know what it can do. It's really a great game system and has plenty of its own exclusives.

Chris Collins
Chris Collins

Mostly everything has skype and netflix, not really a strong argument.

Derrick Skinkis
Derrick Skinkis

Just beginning it's life? How long is it going to take to get going.. this is a handheld not a console....

hadlee73
hadlee73

Funnily enough my favourite DS and 3DS games are the not-so-bite-sized RPGs.

ziqi92
ziqi92

The PS Vita doesn't have a killer app like Pokemon.

ChiefFreeman
ChiefFreeman

I would have to disagree with Mr. Moffitt.  I found it quite easy and effortless to jump in the Killzone Mercenary Beta for 15-20 minutes at a time, have a fun and engaging experience, and one that comes pretty close to a full console, all on a powerful handheld.   The 3DS however,  can't offer that...ever.   They have kids games.

Tiwill44
Tiwill44

PS Vita is a portable, watered-down PS3 with less games. Period.

I love that Nintendo is fully aware of this, and they know exactly what they're doing and where they're going with the 3DS.

abHS4L88
abHS4L88

@Colo4444 

Indeed, while I have no intention on owning a Vita right now, if enough games that appeal to me come out, then I'll definitely consider picking one up (depends on the situation I'll be in though in like if I have the time to accommodate another system or the money to support it). I understand having an attachment to a specific developer because they are much more going to give you the games you want compared to others, but it never hurts to give yourself more options, especially if that said developer tanks or begins to suck. 

abHS4L88
abHS4L88

@Dannystaples14 

Wait wait wait, you're comparing the DS to the Vita? 

I know you mean the 3DS so anyways, I always love how you speak of Nintendo's systems as if ALL the games are "childish games that haven't changed since the 90s" *NEWS FLASH* the 3DS has amazing 3rd party support! Just clocked in over 100 hours on Shin Megami Tensei IV, something that's definitely not childish (nor for shallow gamers such as yourself). Before that game I was playing Code of Princess, an RPG hack and slash that can get brutal if you don't properly equip or level yourself up. At the same time was having a blast with Project x Zone. I also check back to Fire Emblem Awakening every now and then to take on challenges I get from Streetpass. Interestingly enough, NONE of those games (majority of my 3DS games) don't require a stylus nor are "childish." 

Yes, more games on the Vita that you'll be buying, that's why you had to resort to a backlog of Final Fantasy games, hmm. Not saying the Vita doesn't have great games, there are a few on there that I would definitely get if I decide to pick up the system in the future, it's just funny that you pretty much contradicted yourself. 

I guess those games were fun to you 10 years ago because maybe back then you had a more open mind, shame that you seemed to have lost that growing up. 

Xanedis
Xanedis

@greenpolyp For all I care, please do. But I cannot leave baseless facts lying around.

There are people who A) cannot see the 3D, and B) who might not like it, even if they do. To those, this cheaper proposition is like getting early Christmas presents.

Then again, you are a troll, but I am speaking to the majority, instead of children who cannot grow up to face responsibility.

abHS4L88
abHS4L88

@tightwad34 

NO! They have to be like everyone else in the industry, losing money, laying off employees, and resorting to money grubbing tactics in order to increase profits. 

abHS4L88
abHS4L88

@SillySkeleton 

Just like the Wii U, the Vita really just needs more compelling titles, but unlike the Wii U (or Nintendo for that matter), Sony's franchises don't have the same selling power as Nintendo's so they really need to work on busting out more amazing games unique to the Vita. I was never really into handheld gaming but what ultimately sold me on the 3DS was that I could almost console like games that were well suited for a portable console. 

alenth
alenth

@ziqi92 But it sure does have more new ips and interesting games for specific audiences, i'm really sure that a i don't want dumbed down games on my vita for broader audiences.

abHS4L88
abHS4L88

@ChiefFreeman 

Yet the 3DS had the best Resident Evil to come out in recent memory, and the fact that Capcom felt the need to bring it to all the other consoles shows how proud they were of it. Oh and that's totally a kids game. 

Go ahead and play Shin Megami Tensei IV (standard difficulty) or Fire Emblem Awakening (on classic/hard mode) and tell me how much those games are for kids. Same goes for Kid Icarus: Uprising, Code of Princess, Project X Zone, Virtue's Last Reward, and even the two rhythm games, Theatrhythm and Rhythm Thief. 

So is Killzone Mercenary the only example you have? I'm aware of more but I'm curious to see what you list. 

ziqi92
ziqi92

@ChiefFreeman Yet the PS Vita is failing miserably while the so-called kiddie handheld is making millions. Your opinion clearly does not reflect the majority's.

Spartan_418
Spartan_418

@Tiwill44 putting the word "period" after an opinion is a pretty solid indicator of autism

Dannystaples14
Dannystaples14

@abHS4L88 No yeah Shin Megami has crossed my radar before but I felt it wasn't worth an immediate buy because I wasn't sure about it. Code of Princess came out in Europe after I sold my 3DS so couldn't if I wanted to.

You can buy many games on Vita just because they weren't originally made for the Vita and are in the PSP catalogue doesn't make them bad. Hell if that were true all of those Gameboy Colour ports on the Nintendo Store would be crap, (which many of them are by default anyway). I'll be buying many PSP, PS Classics before long, but also a lot of PS Vita ones as well. That sure wouldn't have happened on my 3DS.

Also I'm playing those games because I love Final Fantasy, there are many games on Vita that I will be buying once I've finished the Final Fantasy series (gonna be a while since I'm only on II) and in that time Sony has the chance to bring out many awesome games. Also Borderlands 2 is coming out on it. That game alone beats ALL games I've ever seen on Nintendo (and on Vita in fact) hands down.

The first game I bought on my Vita was Need for Speed and I played on that game for more hours than I played my 3DS in total in the year or two I had it (can't actually remember when I got it since it has been sat on my desk most of that time. I could have got it yesterday and it would probably be the same thing).

Yes Vita is a little down on titles overall I'll admit but even with a lack of titles there are still more of them I want to play. And none of them will be a gamble as to whether or not I'll like them, like Shin Megami would have been and most other Nintendo games I've ever seen and don't recognise or particularly care about.

I mean I was always like, "I've not played much of my 3DS, I'll have a look at some games." Then I find that there are tonnes of games that I've never heard of and a bunch of them that I know well but have been getting crappy reviews or don't look like my cup of tea. That meant we were back to the 3DS collecting dust on my desk and me wondering when a game I actually wanted was going to come out.

tightwad34
tightwad34

@abHS4L88 Ha ha, too funny. If that were to ever happen, I would be very worried for the industry.

Darnasian
Darnasian

@ziqi92 @ChiefFreeman  

Because most of those who buy the 3DS are people who want either something cheap for their kids , Pokemon , Atlus games or people who have supported Nintendo since the NES mainly buying Nintendo for nostalgia. The way COD is milked is nothing compared to how Nintendo milks 1 character alone. Pokemon , Mario , Metroid. Yeah , they had some great games , but NIntendo is stuck in the past. People will eventually wake up and realize this.

Tiwill44
Tiwill44

@ChiefFreeman 

How does it feel to have such a big, manly ego? You people need to learn that being 17+ doesn't mean you should only play M-rated games (assuming you're over 17, that is), and stylised graphics don't automatically turn a game into a "kiddie game". 

Besides, the only games that can be considered kiddy are those dumb educative games for kids, and they shouldn't even exist because they assume the kids are retarded instead of giving them some challenge.

Tiwill44
Tiwill44

@Spartan_418 Sure, but that's not my opinion, even Sony said it. PS Vita is all about cross-play. Taking your PS3 games on the go. It's not necessarily a bad thing if you don't have a PS3, but if you do, what's the point? You already played the games. Meanwhile, the 3DS is about games. Y'know, games you can't play on any other system.

Dannystaples14
Dannystaples14

@abHS4L88 I was wondering that myself. I bought it because I had a DS Lite and I knew it was a more powerful version of DS. Unfortunately it wasn't until I'd bought it that I realised there really wasn't that much I cared about coming out for it. Besides from the odd game that I bought with the console that spurred me on to buy it in the first place, I realised there wasn't much else. I know I should have really checked but I guess the shiny console look sort of blurred my vision.

The other reason was that I bought it when the price dropped ages ago. I was interested in it before and when the price dropped it pushed me over the edge. Plus with the hype it was getting I figured it would be awesome. But I was unfortunately disappointed in it.

But hey you live and learn and I pretty much broke even on it when I sold it so really no harm done.

It is funny when I bought the 3DS I was really interested in Nintendo (and all consoles really) it wasn't until I realised what a mistake I'd made with the 3DS and did a little more digging into the world of Nintendo that I really realised they are pretty much dead to me. The 3DS was the catalyst. Since then what with the crappy Wii U and them basically destroying Pokemon for me, it has been sliding further and further into its grave I dug in my mind.

Needless to say I doubt I'll be dealing with Nintendo for a long time.

abHS4L88
abHS4L88

@Dannystaples14

My question then is "Why did you get a 3DS in the first place?" I was intrigued at first by the 3DS but didn't really have any intention of buying it since Ocarina of Time 3D was the only title that interested me (never played the original), it wasn't until I saw Super Mario 3D Land, Mariokart 7, and news of the upcoming Kid Icarus Uprising, Kingdom Hearts 3D, and Rhythm Thief (love SEGA's rhythm games) that I became even more interested in the 3DS, then when the Zelda limited edition was revealed, I gave in and haven't regretted it since since the 3DS library, for the most part, has appealed to me. So far I have a total of 14 full retail games and 15 eShop titles, all of my 14 retail games I've had a blast with (most interestingly enough, Ocarina of Time 3D has been the one I've had the least interest in so far), and 12 out of the 15 eShop games I've found very enjoyable (also extremely difficult as I have yet to finish majority of them).

You on the other hand clearly don't care for Nintendo's games so it puzzles me that you would bother purchasing their systems when you clearly have something against what they have to offer. It'd be like me getting a PS Vita now, I'd have pretty much nothing to play aside from Persona 4 Golden, Sound Shapes, and maybe Ragnarok Odyssey and New King's Story. I'm not too particularly interested in playing retro games (mainly only to replay games I've absolutely loved growing up, the only PSone classic I downloaded being the original Grandia) so that wouldn't be a seller for me on the Vita and games like KillZone Mercenary, Need for Speed, and Borderlands 2 I have absolutely zero interest in, then going on articles like these and bashing the Vita for it. 

tightwad34
tightwad34

@abHS4L88 If I had to guess it would be maybe lack of creativity, which I don't agree with, at all. The way I look at is that video games are more popular than ever, so I really don't get where it all comes from.

abHS4L88
abHS4L88

@tightwad34

Why do you think so many people keep on thinking that the industry will crash soon? 

Darnasian
Darnasian

@abHS4L88 @Darnasian 

Do you even know how stupid you look with that Call Of Duty comment? Rendering them useless once the sequel is out? Have you at least played them to test this theory? Just 2 days ago i played both Modern Warfare 1 & 2 online and I had no problem being placed in matches of any mode in less than 5 seconds on both games. Next time better check your theories instead of just assuming and lying in the process.
Metroid? One of the few franchises , alongside Pikmin and F-Zero , that are good and not milked.
Quality games? That's debatable. And I think it doesn't take an engineer to figure out I meant the fact Nintendo have the same formula they had in the 90s.

Generalize the 3DS audience? I'm not doing that. I just stated what the majority of the 3DS audience is , but you're forgetting that majority doesn't equal everyone.
While it's true that the 3DS is doing well this is because it had some timed exclusives that were a system seller , but those are now getting better ports to other consoles , rendering the 3DS library a multipatform one. Meanwhile the Vita doesn't have a library as big due to a 1 year time gap , but at least it's mostly unique - consisting of either spinoffs  or cannon games of great series or of new games that can start successful series.

Pokemon? You're forgetting that Pokemon does the same thing CoD does. It has the sae formula since the 80s and with each installment it adds just small improvements , if it adds at all. 
The Pokemon and CoD games are successful because the first titles were great and every sequel had the same formula with minor or major improvements. People get very hypocritical when defending Pokemon.

While I do agree that Nintendo creates quality games , they also create bad games and their formulas are unchanged since the 90s , with some exceptions of course.
The DS is a great system for RPGs and some other genres and it was a great system. Same goes for it's competitor the PSP which had a rough start , but now has a huge library of great & original games , mostly RPGs.
The 3DS is doing well , but for how long if third party titles are only timed exclusives?
Another reason for the 3DS's success is because it offers low end tech - in terms of power and visuals , not of features - for a small price , compared to it's competitor , the Vita , who offers power for a bigger price.

The 3DS sells because everyone can afford it , but a direct comparison between the 2 handhelds is not advisable considering the 1 year gap of sales , games and time to put a price cut.

Nintento have to add another joy stick/thumb stick to the 3DS since that accessory is a rip-off.

Another reason why Nintendo has a big fanbase is because they are the only ones from the 80s and 90s who are still making handhelds today , the other company being Sony  who started in 2000s. 

Long time fans & nostalgia are a reason why Nintendo sells. I do agree that their accomplishments helped the gaming community , but people tend to hype them too much and defend them blindly or consider them to be supreme.

In the end they are just a game company , just like the rest.

abHS4L88
abHS4L88

@Darnasian

Stuck in the past? You mean the past that was all about game quality? Putting out complete games? Focusing on gameplay over visuals? 

Also how is Metroid milked? What makes CoD worse than Mario and Pokemon is the fact that each entry comes out every year, tends to have rather insignificant changes and what's worse is that your previous CoD game is useless not too long after the next one comes out. How many people have you heard of that still play Modern Warfare 2? Or Black Ops? Yet that's almost never the case with Mario or even Pokemon, each new entry tends to compliment the last and stand alongside it, even if it's superior, it doesn't render the previous one obsolete. 

I love how you try to generalize the audience that's buying into the 3DS. No, the 3DS is doing extremely well because it has an amazing library of games that are coming out in a steady stream on top of being affordable, simple as that, same reason why the DS was successful, as was the GBA and GameBoy. 

alenth
alenth

@chrisall76 @alenth I never said it had kids games, i'm saying that the majority of the 3DS userbase only cares about brand games and they give don't a shit about other games, the VITA has more games for dedicated gamers a more niche audience of course.

chrisall76
chrisall76

@alenth You said 3DS has kid games, but I'm pretty sure every console or handheld every made has mad a bunch of kiddy games. I'll play mario, zelda, pokemon, etc. because they are fun and easy to pull out and play. But I can also pull out a game like fire emblem and get a quick game in too. I could care less about most vita games since nothing stands out to me.

abHS4L88
abHS4L88

@Tiwill44 

The level of ignorance is baffling. It's quite amazing how "gamers" are so quick to praise Sony for all their new IPs yet The Last of Us was the only recent IP developed by a Sony studio, yet they rag on Nintendo for not coming out with any new IPs despite having several new published IPs. 

abHS4L88
abHS4L88

@Darnasian

In that case, nothing is developed by Sony or Microsoft if Intelligent Systems is not considered part of Nintendo. 

Tiwill44
Tiwill44

@Darnasian No. Intelligent Systems is a Nintendo first-party developer, check on wiki if you don't believe me.

They've been making games exclusively for Nintendo since the 80's. I think they're a pretty big part of Nintendo after 25+ years, don't you think? Hell, they made Paper Mario, a series with Mario in it.  Just because a game isn't made by Miyamoto doesn't mean it's not a Nintendo game.