One criticism leveled against Take-Two Interactive by analysts is that the company is a one-studio corporation, relying on Rockstar Games to make the company's money while 2K Games and 2K Sports lag behind.
With Take-Two's Irrational Games studio is set to release the much-anticipated BioShock later this month, the publisher today announced a rebranding to "symbolize the studios' further integration into the 2K Games family." Henceforth, Irrational Games' Boston, Massachusetts studio will be 2K Boston, while its offices in Canberra, Australia, will be 2K Australia.
"Irrational Games is widely recognized as one of the most innovative development studios in the world," 2K president Christoph Hartmann said in a statement. "Following their incredible efforts in bringing BioShock to life, we are proud to make the newly renamed Irrational Games studios a cornerstone of our game development family."
It won't be long until gamers can judge those efforts for themselves; BioShock has gone gold for the Xbox 360 and PC and is expected on store shelves August 21 in North America and August 24 in Europe. For more on the game, check out GameSpot's previous coverage.