2010 VGAs grab 627k viewers - Report

Show's ratings decline for fourth straight year says <i>Variety</i>; male 18-34 demographic surges 15 percent year-over-year.

Hosted by How I Met Your Mother's Neil Patrick Harris, with numerous celebrity appearances from Tony Hawk to the cast of It's Always Sunny in Philadelphia, a performance by My Chemical Romance, and a smorgasbord of hot news items, the 2010 Video Game Awards certainly packed a prominent punch. However, according to one report, the ratings did not follow.

The 2010 Video Game Awards: not a total wash for Spike.

According to entertainment trade industry magazine Variety, the 2010 VGAs pulled in 627,000 viewers for Spike TV on Saturday, December 11. That figure represents the fourth straight year of ratings decline, and a 3 percent decline (20,000 fewer viewers) over last year's haul. The 2010 overall take is expected to rise, though, as DVR playbacks will be tallied through December 18 according to the magazine. The Video Game Awards debuted in 2003.

However, despite the current total being down this year, Spike has some cause for optimism. Ratings were up for several categories over 2009's figures. The 18-49 age bracket was up 12 percent, the 18-34 market was up 5 percent, and males 18-34 showed the greatest spike, rising 15 percent year-over-year.

For more on the 2010 Video Game Awards, check out GameSpot's coverage of the event, which is linked below.

Trailer Breakdown Explosion.

Elder Scrolls V: Skyrim lands 11/11/11.

Uncharted 3 arriving November 1, 2011.

Resistance 3 firing up Sept. 6 2011.

Mass Effect 3 due holiday 2011.

Prototype 2, SSX: Deadly Descents, Insane confirmed at VGAs, Forza 4 due fall 2011.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

89 comments
18shadowolf
18shadowolf

iam not watching next year thats for sure

Chucky09
Chucky09

G4 should be the network with Kevin Periera and Olivia Munn hosting... It would be a much much better production.

FlameRiser
FlameRiser

watthey should do is make it more like the e3 press conferences and bombarde us with gaming awesomeness

TheCaveRat
TheCaveRat

I stopped watching after 10 minutes the first year because it SUUUUCKS.

karloss01
karloss01

from the five minutes i watched it seem to consist of a bunch of smug presenters firing volly after volly of terrible jokes and puns. first time watching and won't be again.

spooky57571
spooky57571

I stopped caring about the vga's when they had the the award for "Best independent game fueled by mountain dew".

garcia_jx
garcia_jx

"I cant wait rpg tho or im not buying it if an on line game you let me down" Brrr??? I'm still trying to decipher what you just said.

Flint247
Flint247

I stopped watching VGAs after what I saw last year.

carnivalshow
carnivalshow

I cant wait rpg tho or im not buying it if an on line game you let me down :(

LinusBlue
LinusBlue

Maybe they should cut out some of the adds and make it an hour and a half? then id watch it.

Xplode_77
Xplode_77

Elder Scrolls V is what I'm happy about!

Elbowsmash
Elbowsmash

That's because everything but the actual video game footage was cringe-worthy to watch. They should quit with the "award show theater" feel and just have a really good show with developer interviews, videos and maybe some championship SF4 contests or something. No music. No stupid jokes. Just VG.

Humorguy_basic
Humorguy_basic

What does the VGA's have to do with games? It's all about licensed products whether they sold well or bombed! There are no PC genre coverage.and yet there's four music type awards! Finally we get guests that have nothing to do with gaming other than the fact hey play games (so we're told!) What I would suggest is for award givers being people like Sid Meier and Todd Howard with little vignettes about their history (not just the last 5 years, but the last 20!). Hopefully doing it this way would make the VGA's a true gamers show and makes the gamers watching really feel they're part of a "club" - which is needed is video gaming is not going to continue to decline.

Pete5506
Pete5506

Didn't have time to watch it this year, but I saw everything I wanted to online so im happy

Giganticguyver4
Giganticguyver4

The guy that hosted sucked so hard and so did everybody else telling lame jokes. I literally cringed every time someone step on wondering what bad joke was coming next.

TheColdBlooded
TheColdBlooded

I only care about Mass Effect 3 ,and The Elder Scrolls V: Skyrim .

flacogg
flacogg

It was aight. 2004 was the best!

gamerpipe
gamerpipe

Of course they decline, they still VGA, they should move to super VGA right now.

julgamespot1
julgamespot1

The show could've been MUCH better and I can't help but feel if G4 was behind it, it would be better. Spike just tries too hard to turn it into something "cool" and hip with the non-gaming celebs and bands. I was really cringing watching the celebritys jokes fall flat lol. Honestly I would much rather have somebody like Adam Sessler as the host as opposed to Neil Patrick Harris. And why not have behind the scenes featurettes of "the making of" certain characters or games before the reveal the awards? Also any suprise Niel Patrick won "Best Performance by a Human Male" for Spiderman Shattered Dimension even though there were definately much better and well known games with great voice acting (not to say the game or voice acting was bad by anymeans)?

idk95
idk95

i actually liked the VGA's last year i dont know what happened it was just so live last year this year it was dry.

dkdk999
dkdk999

I watched the vga's for one reason. To see bioware announcement.

taxonomic
taxonomic

[This message was deleted at the request of the original poster]

Grim_Reaper007
Grim_Reaper007

all i wanted to see was Saints Row 3... and it wasn't shown

G-dorf11
G-dorf11

The only good thing about the VGAs is the new game reveals, if that wasn't there, no would care at all. The awards just blow.

falserelic
falserelic

The VGA awards almost put me to sleep that night.It was a very boring show to watch.The only interesting part of that show.Was watching the new announcement trailers for upcoming Videos games.Everything else about the show was garbage.

theslimdavylp
theslimdavylp

I recorded it too... only part I cared about was ESV :D

IcyToasters
IcyToasters

Other than the trailers, the show seems pretty useless. The quality of the entire Spike channel doesn't really suggest anything other than that though...

The_Gaming_Baby
The_Gaming_Baby

And I hated all the trailers shown, I want to see actual gameplay not some fancy cgi sequence.

The_Gaming_Baby
The_Gaming_Baby

The VGA is terrible. The show itself is full of people who know nothing about games, it's a mockery tbh.

okassar
okassar

Who cares about what games they think are the best, what's that going to do for you. You're better off watching a movie or finishing a quest or two in some RPG. The only game related show I watch is E3 because it unveils what I should get excited about in the coming year.

Grovilis
Grovilis

Just watched the latest Angry Joe show and that Geoff guy who runs the place is a real deuce bag. Joe asked him why there wasn't an MMO category for games like the new Final Fantasy MMO and Geoff claimed that it didn't even come out this year. What?!

sneric
sneric

stopped watching as soon as I realized that I could watch the announcement trailers a few minutes after the show online, without all of the garbage filler "entertainment".

Waldkrieger
Waldkrieger

The VGA's are mostly just crude humor, a few hot women (Olivia Munn) put on stage to attract viewers, completely unwanted and irrelevant musical performances by trendy bands, and some game reveals. Let's be honest. The only real reason to view it is for the game reveals. The rest is just filler and pointless.

buft
buft

The awards are pure ludicrous and all in all you get 4-5 game announcement trailers that show the minimum (if any) gameplay footage, which you can watch on your theatre if choice 10 minutes after the show.

tryfe_lyn
tryfe_lyn

what do you expect would happen when you have a chicken on stage and NOT launch it at the painted pigs??? ....pure garbage...:?

Crumblet
Crumblet

Good, the fewer people exposed to that garbage the better. SMG2 not even nominated for GotY? lol

wwlettsome
wwlettsome

I watched the show for the first time this year and I'll never make that mistake again! Enjoyed the reveals...but what a terrible show. Looked like it had a budget about the same as a happy meal and it was about as enjoyable. I agree with the comments that it made me embarrassed to be a gamer because it was done so poorly. That was two hours of gaming time that I want back!

flexin007
flexin007

Why the hell does this stuff keep coming up as a Forza 4 update?

Bigbudd0045
Bigbudd0045

because this show sucks. GameInformer, GamePro, whatever iteration of EGM still exists, IGN, Gamespot, Gametrailers, Giantbomb and a few others should strongly consider some form of a unified Awards show....though that would be a nightmare.

ziproy
ziproy

What the heck is up with those statistics??

Enterprise-E
Enterprise-E

More proof that Spikes VGA Show caters down to the lowest common denominator in the gaming populace. Despite the reveals there was nothing redeeming about this show. I felt like I had gotten dumber for watching it for about 20mins.

zMd113
zMd113

Also Neil Patrick Harris was great as usual.

zMd113
zMd113

Well if they kept some things secret maybe more people would have watched. We all knew about the "surprise" announcements beforehand anyway. MCR performance was really good though.

slicedbread117
slicedbread117

i wish people cared about games as much as movies...then the VGAs would be alright. Some awesome new trailers though

sagameister3
sagameister3

I suppose they could've advertised a bit more but it really wasn't that bad this year.

soulless4now
soulless4now

I wanted to watch it, but I decided not to in the end. Guess I didn't miss much to being with.

RPG_Fan_I_Am
RPG_Fan_I_Am

@SiKh22 its not really a horrible number, I mean the target audience is video gamers, and while yes there are a lot of them, a lot of them may not have known it was coming on to watch it. take me for example. I'm a 20 year old college student who was simply too busy at the time to watch them. I know that my entire campus, who are pretty much all video game fans, were probably in the same situation. we have finals this week so some of them were studying, about 80% of them were partying/drinking. if you include all college kids that are video gamers then your losing a large base of your viewers. then you have to think of the many people that don't watch spike tv very much. I know alot of people that watch it for UFC and Manswers, but they don't care about the VGA, so thats another lose in numbers, because their fanbase are the only people really watching the commercials for the VGA. there's a lot of other things to consider but I don't really care. I watched everything online the next day.

TrapMuzik92
TrapMuzik92

It honestly wasn't that great..thats just my opinion.